If you’ve worked with Walmart Connect (WMC), you know the pain of the WMC and Luminate disconnect. Brands have been eagerly waiting for a bridge between the two—a way to link data at the customer ID level so we can build actionable insights and measure campaign impact, all in one streamlined loop. In early October, Walmart rolled out?Insights Activation in Luminate, and it could finally be that missing piece if it connects the two systems at the ID level. In theory, this would mean full control over audience creation and measurement. That’s the missing link needed to really unlock that elusive “insights-to-action” flywheel. BOLD's Chad Bingle breaks down his point of view on wether Insights Activation is a cosmetic fix or a fully realized solution. Read more on our website: https://lnkd.in/gZsvSu6X
Bold Strategies, Inc.
商务咨询服务
Rogers,Arkansas 3,037 位关注者
Bold Strategies helps brands grow faster. We are "Your Complete eCommerce Growth Department," led by proven CPG experts!
关于我们
Bold Strategies helps high potential businesses grow faster. We're focused on eCommerce Marketplace and Direct-to-Consumer (DTC) strategies that allow companies to enhance profitability while delivering richer, data-optimized shopper experiences. Visit https://www.boldretail.com/ to learn more!
- 网站
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https://www.boldstrategies.com/
Bold Strategies, Inc.的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 11-50 人
- 总部
- Rogers,Arkansas
- 类型
- 私人持股
- 创立
- 2017
- 领域
- ecommerce、strategy、retail、analytics、consulting、brand management、digital marketing、amazon、walmart、jet.com、DTC、CPG、Food和HABA
地点
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主要
3301 S Market St
Suite 104
US,Arkansas,Rogers,72758
Bold Strategies, Inc.员工
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Andy Murray
I help companies deliver customer-centered innovation that drives growth.
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Allan Peretz
Founder, Army Vet, P&G Alum, Adventurer!
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Amanda Ashley
Marketing | eCommerce | Public Relations | Real Estate | Local Media | Advertising
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Sherry Orel
Founder & CEO, Executive Coach, Exit Strategist, M&A & Board Advisor, Business Coach/Consultant, YPO
动态
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Great insights from BOLD's Senior Director of Performance Media about the importance of getting your content tight and right to make the most of your media dollars.
As we head into Q4, here’s something to keep in mind: Even Fortune 500 companies need to embrace a “bootstrap” mentality at times. When resources are tight, it’s easy to overthink or over-engineer your approach, but progress often trumps perfection. Keep moving forward, adapt, and get things live. Creative Assets are the heart and soul of how your brand comes to life across various mediums. But let’s be real—it can be expensive to constantly work with third-party vendors, and it’s equally time-consuming to rely solely on your internal team. With so many channels in play, it’s easy to over-prioritize a few and inadvertently neglect others. That’s why it’s essential to think strategically about best practices for creative execution. The key? Your creative should consistently align with your brand’s core message across all touch points. You don’t always need brand-new, custom creative for every channel. Instead, leverage a Key Visual (KV). This approach allows you (or your 3rd-party partner) to make small, strategic adjustments for different channel specs, instead of starting from scratch. For example, with minor tweaks to CTAs and copy, what started as a DTC web banner can easily be repurposed as a Social Media post, an Amazon Sponsored Brand banner, or even a PDP gallery image. By making thoughtful adjustments, you extend the life of your creative assets across channels without sacrificing brand consistency. Work smarter, not harder—and keep your message unified across the board.
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Customer Success & eCommerce Expert | Strategic & Solutions-Oriented | Ex-Amazon | Brand Marketing | Product Manager
Walmart: The new price check app? ?? Influencers have leveled up—not just selling skincare and fashion anymore, but teaching us the art of bargain hunting! Gen Z knows where to find the best deals. #WalmartPartners #InfluencerMarketing #RetailTrends
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Now’s the perfect time to invest your unspent budget dollars into high-impact projects that will set you up for 2025 eCommerce success. ? Do a deep dive into your category and top competitors to discover your strategic advantage. ?Overhaul your top PDPs to maximize sales. ?Enhance Your DTC Performance with an End-to-End UX and SEO Audit. ?Power up your PDPs and media campaigns with a Brand video. ?Pinpoint new growth opportunities with an in-depth Ratings and Reviews Analysis. Read on to learn more, and let’s get to work! https://lnkd.in/g-BPKYiP #CPG #ecommerce #Q4budget #digitalgrowth #2025success
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We’re thrilled to celebrate the amazing growth Pitaya Foods has achieved through performance media efforts on Walmart.com! For a frozen food brand like Pitaya, this growth not only boosts online sales but also strengthens in-store traffic, proving the power of an omnichannel retail media approach. Want more details on how Pitaya fueled their success with BOLD? Check out the full story: https://lnkd.in/gA7cjJPX #RetailMedia #WalmartOGP #PerformanceMedia #CPG #OmnichannelGrowth #ClientSpotlight
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Please help us welcome Katelyn Rohland to the BOLD team! She brings more than 12 years of omnichannel, eCommerce, and shopper experience working across a wide range of CPG brands at leading agencies. We ask every new team member, "What's the one song that's the soundtrack of your life?" See her answer and learn more about Katelyn here: https://lnkd.in/e_xmKtXT Or say hi in the comments below!
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Amazon announced this latest AI-powered capability on Friday - currently in Beta for an initial set of U.S. Sellers. It will roll out to additional sellers in the coming weeks. Read more about the feature here: https://lnkd.in/ehkQ6FdH
VP of Product at Bold | Formerly @ The Stable, Walmart Luminate, Best Buy, VML, Masco, Media Startups
Amazon's Amelia AI assistant could evolve into a bigger deal — but at first glance the beta is more of an accessibility tool than a game changer. It merely repackages basic Seller Central info & tips into a chatbot format. Helpful for a small group of brand new users who don't know the UI or how to pull a report? Maybe. What kinds of improvements could make Amelia AI a game changer? - Asking it for competitive review sentiment analysis comparisons, surfacing pain points unique to your brand - Adapting forecast based on different media, pricing & promotional scenarios and actioning the plan you like best - Streamlining content optimization by pulling in other AI tools available in Seller Central
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?? At Bold Strategies, Inc., we're more than just a remote team; we're a family! Despite the miles that separate us, we find ways to come together and celebrate the big moments. Below is a glimpse of the virtual baby shower we hosted for our amazing team members, Casey Jacobo and his partner, Rhona! ???? Transitioning to a remote work model hasn't stopped us from cheering and sharing in each other's joys and successes. I believe our strength lies in the unity and support we offer one another, no matter where we are. Casey Jacobo, we are excited to see you become a Dad and to share this beautiful new chapter with you! #RemoteWork #TeamCulture #CompanyCulture #CelebratingMilestones
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?? ?????????????????? ?????? ?????? ???? ????????????????????... Join Alex Mandel, MBA Cynthia Stuker, and the firstmovr team?at JBPx Amazon eCommerce Growth Summits NEXT WEEK Sept 24-25 (US Event) from 12-2p EST / 9a-11:30a PST and Sept 25-26 (EU Event) from 12-2p CET for their session of best practices and insights. ?? Register today - both events are FREE: - Amazon US - https://lnkd.in/erCKhxXe - Amazon EU - https://lnkd.in/exQsbGSF In this session, you'll learn strategic methods, actionable insights, and helpful tips for enhancing your Amazon listings. You’ll also discover innovative new ways to test your listing’s various features, leading to further optimization discoveries for capturing and converting shoppers on the world’s largest and most popular online marketplace. Our summits are designed to fit your busy schedule. If you miss all or part of the event live, registrants get the recording! You'll also hear from Tommy Drummond (GreyScout), Joshua Gebhardt (Ampd), Russ Dieringer (Stratably), Laura Meyer (Envision Horizons), Spencer Millerberg (DetailPage.com) and Scott Ohsman (Quickfire, LLC)! See you next week! #amazon #digitalshelf #retailmedia #omnichannel #retail #ecommerce #cpg #marketplace #3P #AVN #JBP #partnership
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Congratulations to KUDO Protein Popcorn for being recognized as the Best Food at the Grand Tasting Event during the ECRM Vitamin, Weight Management & Sports Nutrition Session! #KUDOProteinPopcorn.
?? Exciting News! ?? We are thrilled to announce that KUDO Protein Popcorn was recognized as the Best Food at the Grand Tasting Event during the ECRM Vitamin, Weight Management & Sports Nutrition Session! ?? This award is a testament to our mission of providing a snack that’s not only delicious but packed with high-quality protein and nutrients to fuel your active lifestyle. Whether you're hitting the gym, tackling a busy day, or just craving a tasty, guilt-free snack, KUDO has got you covered! ???? A huge thank you to everyone who made this possible, from our amazing team to the event organizers and all those who attended. We're excited to continue innovating and fueling the future of healthy snacking! Stay tuned for more exciting updates from #KUDOProteinPopcorn. ?? #BestFood #ECRM #HealthySnacks #ProteinPopcorn #SportsNutrition #VitaminSession #HealthyLiving #FitnessFuel