Great insights from BOLD's Senior Director of Performance Media about the importance of getting your content tight and right to make the most of your media dollars.
Omni-Commerce Leader | Empowering Brand Growth | Digital Transformation and Connected Commerce
As we head into Q4, here’s something to keep in mind: Even Fortune 500 companies need to embrace a “bootstrap” mentality at times. When resources are tight, it’s easy to overthink or over-engineer your approach, but progress often trumps perfection. Keep moving forward, adapt, and get things live. Creative Assets are the heart and soul of how your brand comes to life across various mediums. But let’s be real—it can be expensive to constantly work with third-party vendors, and it’s equally time-consuming to rely solely on your internal team. With so many channels in play, it’s easy to over-prioritize a few and inadvertently neglect others. That’s why it’s essential to think strategically about best practices for creative execution. The key? Your creative should consistently align with your brand’s core message across all touch points. You don’t always need brand-new, custom creative for every channel. Instead, leverage a Key Visual (KV). This approach allows you (or your 3rd-party partner) to make small, strategic adjustments for different channel specs, instead of starting from scratch. For example, with minor tweaks to CTAs and copy, what started as a DTC web banner can easily be repurposed as a Social Media post, an Amazon Sponsored Brand banner, or even a PDP gallery image. By making thoughtful adjustments, you extend the life of your creative assets across channels without sacrificing brand consistency. Work smarter, not harder—and keep your message unified across the board.