Bold Entity

We are excited to announce the launch of our new #website. Ever wondered what it takes for a marketing agency to build its own website? We’ll tell you below ???? A team of 10 members put in three months of hard work to create it. Here's a brief overview of the process we followed to bring it to life: ??First, we conducted a risk analysis exercise to identify potential obstacles hindering the project's progress. We realized that getting timely approvals could be challenging since our Founder's calendar is usually filled with day-to-day operations, client work, and events. To overcome this issue, we brought on board Laura Dumas, a Marketing Executive, to oversee the project and ensure its smooth execution. ??Next, we conducted market research by interviewing professionals who fit our ideal client profile. These people included CMOs, CFOs, and business development managers from different B2B companies nationwide. Their feedback and insights helped guide our decisions regarding the type of content that should be included on our website. ??We began with keyword research, site structure, and wireframing, followed by content development and website design. ??Finally, the development ran through UX testers and proofreaders to identify usability, responsiveness, and content errors. Currently, the first phase of the website is live, and we're working on the second phase, which will include video content and additional case studies. Check it out and let us know your thoughts! https://bit.ly/3V6DJlx #B2BMarketing

If you are looking for cost-effective marketing techniques, inbound marketing is just what you need. This approach has been shown to cost 60% less per generated lead compared to outbound marketing by taking the form of different styles: white papers, podcasts, blogs, etc. It is important to note that inbound efforts can take as much as six months before seeing true results. After all, patience is a virtue. #InboundMarketing #MarketingTips

We asked Valerie Jimenez what she predicts for the future of B2B marketing: “In the past few years, we’ve seen more brand marketing used in B2B. I think that will only continue to explode in popularity, and I foresee more B2B brands thinking about their marketing bridging from B2B to B2C strategies. An excellent example of this would be Intel processors. Intel has always been a B2B company. They sell their processors to computer manufacturers. However, if you poll consumers, most of them know Intel. And, because they’ve learned to trust Intel (brand marketing), consumers are more likely to buy a computer that carries an Intel processor. By default, Intel’s brand has become stronger on their B2B front because its customers (computer manufacturers) know the product will sell better if they utilize Intel’s processors vs. a generic processor.” #FutureofMarketing #DallasMarketingAgency

Prioritize UX (user experience) and UI (user interface) in your upcoming B2B marketing strategy. According to a recent study, 88% of website visitors will likely move on to a competitor's website after a poor user experience. Invest in a top-notch team like Bold Entity to enhance your website's ROI. #UXexperience #DigitalMarketing

We’ve all heard of the four Ps of marketing: price, product, place and promotion, but have you heard about the other three: people, process and physical evidence? These categories are utilized by marketing managers to help build marketing strategies to promote its services. Check out the images to get a better understanding of what each category consists of. #UnderstandingMarketing #MarketingCampaigns

As we kick off Q4, it's a great time to conduct a comprehensive communications audit to optimize our year-end efforts. This audit will thoroughly assess our marketing activities, from social media, blogs, newsletters, and more. By doing so, we can gain valuable insights to allocate our company resources more efficiently. #CommAudit #MarketingTips

It’s a wrap for #WorldPRandCommunications month! Our story has been featured in many publications, ranging from national to local, and from trade to business publications. Notably, our "father/daughter" story was also published in Family Business Magazine. Although this publication has a smaller circulation, its readership comprises influential and affluent individuals. This feature led to an invitation for Katy Abraham to speak at a prestigious annual conference, establishing her as a thought leader in the business community. #PublicRelations #CommunicationsStrategy

We are excited to announce the launch of Indian Nation Wholesale Co website. INW is a third-generation wholesale distribution company with a remarkable 70-year history seeking to embrace tradition and innovation in its marketing endeavors. We've poured our hearts into this project, working alongside the INW marketing and IT team to honor the company's esteemed heritage. The new website and brand refresh beautifully intertwine the past, present, and future vision. Visit the new website: inwsupply.com Thank you,?Keesa Wynne,?Brice Watkins, and the rest of the INW team for a successful collaboration. #BrandLaunch #Distribution #B2B

True or false: Public relations is only necessary for crisis management. False! Although crisis management is important, it is not the sole reason PR is beneficial. Insuring you have the team to manage your company and foresee problems before they occur is also super important. After all, being proactive is better than being reactive. #PRMyth #DallasB2B

Getting additional mileage out of your press release takes some ingenuity but can yield real results. To extend the “Keith” story from last week, we altered the pitch slightly so that it was of interest to local publications. Here, the “hook” was that Keith Kothmann is a stalwart of the Fort Worth business community and a pioneer by opening his office in the Fort Worth Stockyards. Since the publication is local, we got the editor to do an in-person interview, which is always the gold standard in PR! Check out the article here: https://bit.ly/3MW1ZDt #DFWBusiness #DallasMarketing