Congrats to our very own Danielle Hughes who was recognized as an honoree in Ragan’s Top Women in Communications Awards, Class of 2025 in the Internal Communications Leader category ???? We are extremely lucky to have her as a part of the BODYARMOR Sports Nutrition family ??
关于我们
Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021. BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes, coconut water and antioxidants that provides superior hydration. Low in sodium and high in potassium, BODYARMOR contains natural flavors and sweeteners?and no colors or dyes from artificial sources. BODYARMOR’s extended portfolio includes BODYARMOR LYTE, a low-calorie, ZERO sugar added sports drink; BODYARMOR SportWater, a premium electrolyte-packed high alkaline water with ph9+; and BODYARMOR EDGE, a superior hydration sports drink with a boost of caffeine. POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.
- 网站
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https://www.drinkbodyarmor.com
BODYARMOR Sports Nutrition的外部链接
- 所属行业
- 食品和饮料服务
- 规模
- 201-500 人
- 总部
- Whitestone，New York
- 类型
- 私人持股
- 创立
- 2011
地点
BODYARMOR Sports Nutrition员工
动态
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Our VP of Innovation & Strategy + Chief of Staff, Sabrina Niland, sat down with BeverageDaily to talk about how the team at BODYARMOR Sports Nutrition strives to stay ahead of innovation in the category. "We have an amazing cross-functional team dedicated to building out our rolling 5 year pipeline of innovation," says Niland. "At BODYARMOR, we've been ahead of the game since we launched. We're constantly striving to be better than yesterday, and from our vantage point, the competition is yesterday's sports drink." What innovation is Sabrina most proud of? The brand's rapid rehydration line, BODYARMOR FLASH I.V. "Introducing this variation at BODYARMOR was initially met with a lot of resistance, since we were deviating from our base product...however, we stayed true to the brand promise, and more importantly our consumer. The result was a superior, $100MM Y1 innovation, delivered from concept to store shelf in just over 6 months." https://lnkd.in/eC_Xi2aT
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At #POWERADE, we’re always looking for ways to fuel the next generation of athletes. Our latest It Takes More To Get This Far?campaign is taking over #MarchMadness— bringing fresh energy to the game with NIL athletes like Alex Karaban, Saniya Rivers, and Caleb Love. From social-first storytelling to deeper athlete partnerships, we’re evolving the way we connect with young athletes. Read more about our approach in Sports Business Journal below??? https://lnkd.in/e4pUXszu
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March is calling. ????#POWERADE?is ready for every moment— because the higher you go, the more it takes.?#ItTakesMore?to Get This Far. #Ladders
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High speed ?? with a side of ZERO SUGAR. Ryan Blaney is ready to light up Atlanta in the BODYARMOR car Team Penske
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The game doesn’t stop. Neither do we. ???? #POWERADE is now the Official Sports Drink of Major League Soccer & U.S. Soccer Federation, bringing 50% more electrolytes to every match. More fuel. More fight. More game. #ItTakesMore
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The Ultimate #4Nations Clash is set for tonight: CAN vs USA ?? National Hockey League (NHL) NHLPA
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ALL-STARS ASSEMBLE ?? ?? ?? We can’t wait to see #TeamBODYARMOR in action in San Francisco this week!
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Barstool Sports’ Frank the Tank has been on an incredible journey crushing it in the steps department. Hydrated by BODYARMOR, he’s completed over 500 walks to date (!!). Two weeks ago, Frank came over to Whitestone to go for a walk with our CEO, Federico Muyshondt. What an awesome way to close out our employee Step It Up Challenge in January ??