BODEN Agency

A big congratulations to our HR Director, Daniela Tejeda Kroboth, for being named an Honoree at the Ragan Communications and PR Daily’s Top Women in HR Awards! Dani, your dedication to fostering a positive, inclusive, and thriving workplace truly sets the standard. We’re so proud to celebrate this well-deserved recognition with you! #WeAreBODEN #Hispanic+ #MinorityOwned #Independent

Such a privilege to continue driving awareness around the powerful 1 in 8 network, including our accomplished Latino alumni. What a great experience to bring this moment to life!

This week, actress, Emmy award-winning TV host and entrepreneur?Clarissa Molina surprised?McDonald's?Crew in Hackensack, NJ, where she worked during her teenage years.? ? As a proud member of McDonald's '1 in 8' network, Clarissa celebrated the hard work and dedication of Crew—highlighting the profound impact of working at the Golden Arches, where 1 in 8 Americans have gained invaluable experience, essential skills, and lasting community connections. A heartfelt thank you to?Univision's?El Gordo y La Flaca, for featuring an incredible segment on Clarissa’s special homecoming, including a full redo of her days as a McDonald’s Crew member. Thank you to?Us Weekly en Espa?ol, People en Espa?ol, El Diario,?and?La Opinión?for sharing this moment of inspiration with their readers. To our McDonald's clients –?Lindsay Kurtz,?Jessica Schulze,?Koffivi V.,?Morgan O'Marra,?Meaghan Daly, and the various members of the local team in N.J. – thank you for your trust and continued partnership to bring this one-of-a-kind moment to life. #WeAreBODEN #McDonalds #1in8 #ClientWork #MediaRelations

Does this sound like you??Join the #BODEN familia as our next Associate Creative Director! Tap the link to apply today.?https://lnkd.in/emmxGNtB #WeAreBODEN #CreativeJobs #JobOpportunities #WeAreHiring

Calling all creative copywriters who speak Gen Z!??We are on the lookout for a Senior Copywriter to join our team and bring bold ideas to life on social?and?beyond. Apply today here:?https://lnkd.in/excwv4eW #WeAreBODEN #WeAreHiring #CreativeJobs #OpenPositions

On the heels of International Women’s Day, we’re taking a moment to acknowledge the power of the Latina consumer. Latinas aren’t just consumers—they’re the CEOs of their households, driving purchase decisions across 86% of homes that hold a $3.7 trillion buying power (Latino Donor Collaborative). Brands that win with Latinas, win big. Our recently launched, award-winning study, “The State of Latinas in the U.S.: An Essential Study for Brands,” is a first-of-its-kind look at Latina consumers. But insights alone aren’t enough—action is everything. That’s why we created BODEN’s new Latina Accelerator?, a game-changing solution that helps brands not just reach Latinas, but truly connect, engage, and grow with them. Latinas are leading growth, culture, and influence—it’s time for brands to catch up. Who’s ready to lead? ?? Thank you PRovoke Media for recognizing our Latina study with an Innovation SABRE Award for agency thought leadership. Check it out here: https://lnkd.in/eS4EdAyi #WeAreBODEN #Independent #InternationalWomensDay #Marketing #Growth #Hispanic

Excited to see this powerful piece in La Opinión spotlighting Microsoft’s AI for Good efforts in Los Angeles. Microsoft’s AI technology is helping assess wildfire damage and support the city’s recovery—demonstrating how innovation can drive real-world impact. These efforts are led by Juan M. Lavista Ferres, the Latino leader driving AI for Good and CVP and Chief Data Scientist at Microsoft, reinforcing the company’s commitment to supporting communities in times of need. Thank you to Julián Castillo from La Opinión for working with us on this important story. Check it out here: https://lnkd.in/envaM5nf #AIforGood #Microsoft #PRWin

?? Huge shoutout to our incredible Media Relations team at Boden! ?? Thanks to their hard work, creativity, and unwavering dedication, we've secured some amazing press coverage for client McDonald's national campaign #BreakfastComesFirst, honoring 50 years of mornings at McDonald's. It's a Golden anniversary as we look back at the creation of the Egg McMuffin in 1975! From standout features in top publications such as People, Telemundo, Food & Wine, Men’s Journal, Brit + Co, El Diario, Quartz, The Daily Meal and All Recipes, as well as our efforts visiting media houses and broadcast stations this morning to deliver the most important meal of the day - this historic day part is getting the national spotlight it deserves! A big thank you to the team for consistently going above and beyond to make sure McDonald’s gets the recognition it deserves!??? Here's to many more successes ahead! Thank you to Nubia Murray, Jessica Schulze, Nykia Scott, Bryce Jakobs for being such incredibly collaborative partners. Now it’s time to enjoy the most important meal of the day... because Breakfast Comes First! #Teamwork #MediaRelations #PressCoverage #WeareBODEN

With the MLS season having kicked off this past weekend, the U.S. soccer landscape is hotter than ever. Driven by a younger and more diverse fanbase, U.S. Hispanic fans are playing a pivotal role in the explosion of fútbol fandom that’s permeating throughout the U.S. With the 30% Latino fanbase of MLS, the 60 million fans of the National Mexican team here in the U.S., and the growing Hispanic cohort gearing up to root for their home countries during the upcoming 2026 FIFA World Cup, the rise of the Hispanic population has been instrumental in driving soccer’s mass appeal. To learn more about today’s U.S. soccer fanbase, its subcultures, and the trends driving soccer’s growth, check out BODEN’s one-pager below or visit our website https://lnkd.in/ervMEr8p. For brands looking to tap into the passion of the U.S. soccer fan and engage with this highly influential, growing fanbase, now is the time to get moving as the world’s biggest sporting event nears.?? ?? #WeAreBODEN #Futbol #Soccer #MLS #FIFAWorldCup #sportsmarketing

Did you know? + HCM makes up 15% of the WNBA’s social following. + HCM brands and creators love celebrating the impact of WNBA players, Hispanic and non-Hispanic alike. + From hoop chisme to celebrating wins, HCM fans are always engaged and positive. + And Angel Reese? A true fan favorite among Hispanic audiences. In McDonald's latest launch of the NEW Angel Reese Special featuring the BBQ Bacon QPC and WNBA icon Angel Reese, we tapped into the Hispanic love of bacon, saucy goodness, and self-expression for the social media content strategy. Partnering with Nails with Nicki, we created a series of bilingual content pieces featuring BBQ Bacon QPC-inspired manicure that blends the sandwich’s irresistible flavors with Angel Reese’s fierce energy. Gracias to our talented team, and special appreciation to our clients at McDonald's for their trust and partnership in this work. Interested to learn how to embrace the power of Hispanic affinity to sports? #BODEN’s Hispanic+ offering can help your brand leverage the power of the Hispanic market to transcend into the mainstream. Connect with us today. #McDonalds #AngelReeseSpecial #WNBA #ClientWork #WeAreBODEN #Hispanic+ #MinorityOwned #Independent