Our own Tony Fung shared thought leadership on strategic brand partnerships at the recent #P2PLive event. #brandpartnership #shoppermarketing #omnichannel #marketing #CPGmarketing
This week at Path to Purchase Institute #P2PILIVE, I joined Stephanie Plehn and Greta Santori to share our insights about strategic co-brand partnership and how two powerful brands Bob Evans Farms, Inc. and Bimbo Bakeries USA-Thomas’ breads joined forces to elevate the breakfast occasion and how the campaign came to life, from national consumer promotion to retailer-specific activations. Our panel was moderated by Cyndi Loza of Path to Purchase Institute. #brandpartnership #shoppermarketing #omnichannel