Boathouse

Boathouse is looking for a Director of Paid Search—a leader with a knack for driving high-impact campaigns across sectors, including healthcare and financial services. This role is about building best-in-class strategies, leading a talented team, and creating meaningful, measurable results with clients. If you’re ready to bring data-driven precision and a collaborative approach to a fast-paced environment, we want to connect with you. https://lnkd.in/eYhkT97t

Meta announced significant advancements in augmented reality glasses. If this technology reaches the market, we could be on the verge of an iPhone moment for AR. With screens seamlessly integrated into daily wear, the idea of a digital layer between our eyes and the world is becoming more tangible. Margaux Kastleman, our Paid Social Manager, offers insights on how AR could revolutionize marketing and provide new ways to engage with users. https://lnkd.in/e4qfV3qy

Are you balancing the social graph and the interest graph in your brand’s social media strategy? In MediaPost, Geoff Gates, our Creative Director, Social Strategy and Content, explores how interest-driven algorithms are reshaping engagement and how brands can adapt their strategies. https://lnkd.in/ewuHzB4M

We surveyed the Boathouse team to see which aspects of AI are making the biggest impact in our work, and the results are in! Watch to see how AI is transforming our team’s approach and vision.

In today’s rapidly evolving media landscape, cutting through the noise is essential. At Boathouse, we help businesses break down complex ideas and build compelling narratives that drive measurable impact. Our success lies in crafting powerful, relevant narratives that align to the CEO's vision and goals.? Our work with clients emphasizes leadership and visionary thinking. Through strategic broadcast placements and communications, we deliver narratives that resonate deeply and build long-term relevance. Broadcast is a critical part of our communication strategy, contributing to both social and digital engagement. Here are just a few recent examples of our clients making waves in the news cycle: Yahoo Finance:?https://lnkd.in/dD7fsZpG Fox Business Network: https://lnkd.in/dBERzjkf? Bloomberg: https://lnkd.in/dNWkub_b? Yahoo Finance: https://lnkd.in/d4tQUtZK These strategic segments don’t just tell stories—they amplify reach, ensuring timely and impactful messaging across all channels. By staying ahead of trends and aligning messaging with a comprehensive content strategy, we ensure our clients' voices are clear, consistent, and resonant with their audiences. Interested in harnessing the power of strategic communications and broadcast for your brand? Let’s chat. https://lnkd.in/dmzNSGf5?

"Among other findings, the most recent CEO Study on Marketing and the CMO from Boathouse found that a CEO’s trust and shared vision with the CMO has dropped considerably from 2022 to this year. Specifically, where 56% of CEOs used to think the CMO 'supports me in driving my long-term vision' in 2022, that number dropped to 31% this year. Likewise, where 32% of CEOs said the CMO 'is on my side, I trust them' in 2022, it dropped to 20% this year. For John Connors, those findings can be used in such a way to get CMOs the information and data points he or she needs to align successfully with the CEO — and keep his or her job. By extension, if the media agency is doing their job for the CMO, they’re more likely to keep the client." Read more about John's talk with Michael Burgi from Digiday's 2024 Fall Media Buying Summit.

Thank you for having us, Digiday!

Join Boathouse CEO and Co-Founder John Connors at Digiday’s Media Buying Summit as he shares insights from our latest CEO study on marketing and the evolving role of the CMO and gives advice on how to deliver impactful feedback that strengthens client relationships, even in challenging situations. #digidaymediabuying

Don’t miss this exciting opportunity happening today! AI is transforming marketing—and your role in it. As marketers become key drivers of growth, it’s essential to stay ahead. Join our expert panel for a live discussion on how AI is reshaping the industry, with a focus on keeping the customer at the heart of technology, ethical AI implementation, and the skills required to build high-performing marketing teams. Our panel includes: - Tina McCormack Beaty, Chief Brand & Marketing Officer, SHRM - David Alexander, Chief Marketing Officer, Everbridge - Jodie Collins, Director of Marketing Operations, Sidley Austin LLP - Charlie Green, Managing Director, tml Partners - Peter Prodromou, President, West Coast Operations, Boathouse - Karen R. Baker, Founder & President, Boathouse Seats are limited—register now to secure your spot: https://lnkd.in/e5ermJrb

Are you pushing proofreading to the side? Jan, Boathouse’s in-house proofreader, discusses what can happen if you do. You’ll be surprised to hear what a second set of eyes on your work may reveal! https://lnkd.in/dhtqTdud