BOI (Board of Innovation)

AI is disrupting marketing in many ways - one of the areas is in search. And a new battle has emerged: the battle to get your content noticed by LLMs ?? So what is AI Optimization (AIO)? And why does it matter? In this blog post we dive into the rise of AI-powered content marketing engines and how to do AI Optimization ?? https://lnkd.in/eyh6eUHX #AIOptimization #AIcontent #AImarketing

Webinars with practical strategies and frameworks for how CPG leaders can drive growth through AI. Join us next week as we're doubling down on the AI opportunity for CPG and retail from two distinct perspectives: ?? Mar 25: Philippe De Ridder & Geoff Gibbins dive into the key opportunities for AI-driven growth in CPG and explore actionable steps to building a holistic AI strategy. Grab your spot: https://lnkd.in/eimit8_Z ?? Mar 27: Amir Ouki & Laura Stevens PhD tackle Applied AI and the five most critical AI technologies transforming the CPG industry (and how you can leverage them). Grab your spot: https://lnkd.in/eS5E-fz7 Join us! #AIwebinar #AIstrategy #AppliedAI

Last call. In a few hours, we go live with the webinar "AI in marketing: moving beyond execution to AI-driven growth". Join Jo McKinney and Juju Malkani to explore how you can build an AI-native marketing practice, centered on growth. This session will cut through the noise and discuss (yes, an interactive discussion) how leaders can leverage AI for real strategic leadership—not just execution. What we'll cover ?? Level Setting: The AI-Future of Marketing ?? The Marketers Role, New Challenges, Old Challenges? ?? AI-Powered Marketing Playbook We go live at 11am EDT / 4pm CET Grab your spot ?? https://lnkd.in/e6dFFGh5 #AImarketing #AIgrowth #AIstrategy

Agentic transformation = using AI to transform AI The future of AI transformation isn’t about just using AI. It’s about building a system where AI is continuously embedded, improved, and optimized—by AI. In this blog post, we dive into ?? What is Agentic Transformation? ?? How AI can be used to drive its own adoption (very meta)? ?? Why does agentic transformation matter? ?? The future of agentic transformation Check it out ?? https://lnkd.in/eQ9qyKpa #agentictransformation #AItransformation

Most marketers are?already?leveraging AI for executional efficiency. But AI can do much more than churn out content or refine a media buy. Its true super power lies in solving the deeply complex and enduring marketing puzzles that stand in the way of growth. In our upcoming webinar Jo McKinney & Juju Malkani will explore ?? How marketers can de-risk decision making using predictive simulations ?? How agentic commerce changes the buyer from human to software ?? How AI-native capabilities can change the growth trajectory When? March 13 at 11am EDT / 4pm CET Where? Grab your spot for the webinar here: https://lnkd.in/e6dFFGh5 #AImarketing #aigrowth #AIwebinar

How L'Oréal is redefining personalization at scale with AI ?? In this new episode of our 'AI Insiders' podcast, we are joined by Béatrice Dautzenberg (Global Director of Beauty Tech Services at L’Oréal). From skin diagnostics to virtual try-ons, Béatrice and Vincent discuss how tech is elevating the consumer experience—and what it takes to integrate AI at scale in a global powerhouse. ?? Listen to the episode: Spotify: https://lnkd.in/ebtdgiWx Apple Podcasts: https://lnkd.in/ewmSRT3B #AIInsiders #AIpodcast #aibeauty

Autonomous AI is possible—but will people actually trust it? The biggest barrier to AI adoption isn’t capability. It’s credibility. In this session from AUTONOMOUS, Laura Stevens PhD dives into the psychological and ethical factors shaping AI’s future. And provides a framework for designing AI that earns—and keeps—human trust. Grab the recording here ?? https://lnkd.in/e5HnzZ49 #AItrust #autonomousai #AUTONOMOUSsummit

?? Last call - we go live in 2 hours ?? Join us and learn how to set a winning AI strategy that balances efficiency and growth. Grab your spot for the webinar ?? https://lnkd.in/ey8wF6rN #AIstrategy #strategy #AIwebinar

Predict change (instead of only reacting to it). Here's how to harness AI and multi-agent systems to identify and act on early signals of market and consumer shifts ?? Did you catch Leo and Natasha's session at AUTONOMOUS around using AI to capture signals of change? Grab the session recording and learn how to unlock previously impossible insights with AI ?? https://lnkd.in/e-Egpg_5 #AIinsights #AgenticAI #customerinsights

We've developed the AI Strategy Playbook as a guide for you to win in the age of AI. With leadership principles, provocations, tools & frameworks, real-world examples, and a step-by-step guide into setting your AI strategy, this guide packs a punch. Grab your free copy here: https://lnkd.in/eRz7awne #AIStrategy #AIframework #strategyframework