BNP Engage

Tired of putting out fires when your company's priorities change? ?? A marketing retainer can help with that! Explore the hidden value of marketing retainers and why they might be the key to unlocking sustained growth and success for your organization: https://hubs.ly/Q02P_kRD0

Google recently launched an update to its “Trending Now” tool, an element of Google Trends that provides insight into the search terms that are seeing notable increases in search volume. ?? Find out how this change could assist in your ad campaign and SEO planning, with more data on terms related to your region, industry, and more: https://hubs.ly/Q02P_HYp0

?? Understanding your customers — what drives them, what challenges them, what solutions they seek — can dramatically shift the effectiveness of your marketing. Crafting detailed buyer personas empowers you to make more informed decisions, personalize your communications, and ultimately, boost conversion rates. So, how do you get started? Read on to gain the knowledge you need to create targeted buyer personas, enabling an informed and customer-focused marketing strategy! ?? https://hubs.ly/Q02MlVY90

BNP Engage is keeping a close eye on the latest developments with WordPress, WPEngine, and Automattic. We are confident that a resolution will be reached before there is any impact on the websites we support. Rest assured, if any risks arise that could affect your site's performance, we will notify you immediately to ensure continued security and stability.

WordPress Accessibility Day is coming up on October 9-10, and we at BNP Engage are proud to be a sponsor! ?? This 24-hour global event is dedicated to promoting and learning website accessibility best practices for WordPress websites. Learn more about the event and register here: https://hubs.ly/Q02LZDbt0 #websiteaccessibility #webaccessibility #accessibledesign

Every time you send an email, your CRM collects valuable data, such as: ?? Who opened your email? ?? How many times was it opened? ?? Who clicked on the links in the email? This data provides you with valuable insights into your audience’s behavior and their level of interest in your B2B products or services. However, many businesses struggle to transform their email marketing data into effective strategies. Not digging into your email metrics can result in sending content that isn’t relevant to your audience, leading to unsubscribes and a decrease in potential leads. ?? Download our guide, "How to Turn Email Data into B2B Marketing Strategies", to learn how to analyze your email data: https://hubs.ly/Q02MpHw50

Knowing which keywords to target is critical for every aspect of your marketing strategy. ?? Find out how to conduct keyword research using our preferred tool, Semrush, by watching the video below!

Paid search is an essential component of any comprehensive digital marketing strategy – especially for B2B brands looking to stay competitive and drive growth. ?? Discover the top paid search strategies that B2B organizations should adopt to maximize their success in 2025: https://hubs.ly/Q02LvrbV0

??? Making your website accessible ensures that everyone can perceive, understand, navigate, and interact with your content regardless of their abilities. But there are some common mistakes that even website designers and front-end developers make when it comes to accessibility. Find out the eight common mistakes we see on business websites and how to avoid them! https://hubs.ly/Q02MlwHf0