BMW of North America

In the same way that football's all-time greats paved the way for modern players, heritage BMW vehicles paved the way for the cutting-edge innovation of our current models. Rich Eisen Show co-hosts Chris Brockman and TJ Jefferson joined Helmut Kaes, Head of BMW Group Classics, to learn about these automotive industry trailblazers.

Dozens of journalists from all over North America weren’t going to let a little rain stop them from getting their first chance behind the wheel of the all-new M5 at the BMW Group Preview Experience. The 717-hp M Hybrid Drive provided the thrust while M xDrive intelligent all-wheel drive kept everything under control on the soaking-wet BMW Performance Center track.? ? The 2025 BMW M5 is the first plug-in hybrid M5. The powerful electric motor enables up to 25 miles of purely electric driving on a full charge of the high-voltage battery, but also supports the M TwinPower Turbo V8 to ensure a seamless, exhilarating rush of acceleration that is the hallmark of every M car. ? For many of our guests, this was also their first opportunity to see the highly anticipated 2025 M5 Touring. Coming to the US for the first time early next year, the M5 Touring brings the characteristic track-ready performance and everyday comfort of the M5 sedan and adds another dimension of practicality, with up to 57.6 cubic feet of luggage space. ? #BMWM5 #AutomotiveIndustry

Today, November 15, marks the 30th?anniversary of BMW Manufacturing’s official opening. On this day, a white 318i signature car was driven on stage with an excited crowd of more than 1,000 people cheering. It was also the night that traffic on Interstate 85 stopped for a short time due to the greatest fireworks show ever. This week, BMW Manufacturing continued celebrating the 30th?anniversary of production with a special event honoring our 30-year associates. Dr. Robert Engelhorn, president and CEO of BMW Manufacturing, told those attending, “From the first associates who walked through these doors in 1994 to each colleague standing here today, your commitment, hard work, and belief in what we do has fueled our success. You are why this plant is not just a factory but a family!” We've built a great legacy over the past 30 years and together we are paving the way for our successful future. #BMWManufacturing #PlantSpartanburg #Teamworkbuiltthis #30YearAnniversary #BMWGroup

Kidney grilles and electric thrills. The i5 possesses hallmark BMW DNA in an all-electric model that simply can’t be replicated. #BMW #i5 #EV

BMW Group celebrated the 30th anniversary of Plant Spartanburg last night at a special event in South Carolina attended by media, stakeholders, and plant associates.? ? Located in South Carolina, Plant Spartanburg is the largest single BMW manufacturing facility in the world. Each day the more than 11,000 associates who work there assemble 1,500 vehicles for the U.S. and markets around the world. Since 1994, nearly 7 million BMWs have been assembled in the U.S.? ? By the end of the decade, BMW will assemble at least six fully electric models in the U.S. BMW Manufacturing Co., LLC #BMW #AutomotiveIndustry

We’re in South Carolina, home of BMW Group’s largest manufacturing plant, giving dozens of international media a chance to sample some of the latest products from all our brands along with an exclusive preview of some of the groundbreaking technologies that will debut in the highly anticipated NEUE KLASSE. ? Things kicked off last night with the reveals of two exciting new releases from BMW and MINI. Andreas Meyer, Vice President of Product Strategy for the Americas, was there to pull the wraps off the new 2025 BMW 2 Series Gran Coupe. The 2 Series Gran Coupe brings sportiness and elegance to the premium compact segment. The striking M Sport exterior design is now standard, and is complemented by the new tech-forward interior featuring impressively high-quality materials and the BMW Curved Display powered by iDrive 9. With all-new powertrains, standard Adaptive M Suspension, an impressive list of standard equipment, and a broad range of premium options including automated driving and parking, the new 2 Series Gran Coupe delivers excellent value along with the expected BMW driving experience. #BMW #BMW2SeriesGranCoupe #MINIConvertible #AutomotiveIndustry

This Veterans Day, we're honored to showcase the former military members who've brought so much pride, dedication, and integrity to BMW. #BMW #VeteransDay #AutomotiveIndustry

Today we take a moment to honor and express our gratitude to the brave men and women who have served in the U.S. armed forces. Last Friday we commemorated Veterans Day with our 3rd Annual BMW Group Veterans Breakfast and Community Giveback event. Our dedicated employees came together to donate essential items for veterans experiencing homelessness or those at risk. We were proud to host military personnel, veterans, and community allies at our Columbus, OH and Woodcliff Lake, NJ offices. A highlight of the day was the inspiring performance by a local student marching band, who played military hymns to pay tribute to the various branches of service. ? A special thanks to our Veterans Network Employee Resource Group for your leadership and unwavering commitment to supporting the military and veteran community. ? #VeteransDay #BMWUSA

We recently wrapped up three impactful sessions in our Plugged In Conversation Series, where associates had the chance to connect with Sebastian Mackensen, President and CEO, BMW North America, Marcus Casey, Vice President, Marketing, and Neal Guthrie, Vice President, Customer Support and Aftersales. These exclusive coffee chats allowed small groups of associates to discuss business insights, career advice, and the BMW Group’s forward-looking initiatives in an intimate setting. Thank you to all who joined! We’re looking forward to more engaging conversations in our Plugged In Series! #BMWGroup #BMWGroupCommunity

Last week, we proudly showcased the all-new BMW 2 Series Gran?Coupe at the Headquarters of BMW of North America.?Now in its second generation, the 2 Gran Coupe leaps forward to set new benchmarks in design and technology, leading BMW into the future in the sport compact segment. With the standard M Sport exterior, up to 312 horsepower, and BMW Digital Key Plus in every 2 Gran Coupe, this model is packed with performance, tech, and style. ? We had a fantastic turnout at our Product Team's presentation, and we're thrilled to continue driving BMW into the future. #BMW #BMW2Series