BMO Media的封面图片
BMO Media

BMO Media

营销服务

Los Angeles,CA 1,794 位关注者

Providing Best-in-Class Lifecycle Marketing services in Email, SMS, Direct Mail, Push, and Loyalty/Referral.

关于我们

We're a team of talented strategists, writers, designers, and developers--with decades of combined experience in all facets of digital marketing. Whether you want to drive more lifetime value, lower acquisition costs, or revive your old email program, we'll help you reach your goals with smart, effective and imaginative all-in-one solutions, for all of your retention marketing needs.

网站
https://www.bmomedia.co/
所属行业
营销服务
规模
11-50 人
总部
Los Angeles,CA
类型
自有
创立
2022
领域
Email Marketing、SMS Marketing、Klaviyo、Shopify、E-Commerce、Loyalty & Referrals、Lifecycle和Retention

地点

BMO Media员工

动态

  • BMO Media转发了

    查看Sammy Tran的档案

    One-Stop Lifecycle & Retention Marketing | $200M+/yr Generated for Clients

    ?? Attention Email Marketers! ?? GOOGLE & YAHOO REQUIREMENTS ON JUNE 1ST! Here’s what you need to know ?????? According to the latest updates from Google's Bulk Sender Guidelines, starting June 2024, bulk senders exceeding a user-reported spam rate of 0.3% will face serious consequences. Translation? If your spam rate crosses that threshold, you could find your emails blocked from Gmail for up to 7 days! ?If you haven't installed Google Postmaster yet - DO IT. You're missing out on valuable data that isn't shown in your Email Platform to monitor spam rates. (Fun fact: Gmail hides spam complaints from ESPs) So what does this mean for your brand starting June 1st? If you reach 0.3% spam, you’re going to be blocked from Gmail from sending for about 7 days until you’re eligible for mitigation.. aka asking Gmail for a 2nd chance. How can we try to prevent this? Interestingly enough, we should try to SEND MORE EMAILS says Jimmy Kim. At BMO Media, our larger clients who send almost daily show that they have the lowest spam rates. How?! The more emails you send (with strong segmentation of course) = larger daily volume = low spam percentages What we’ve seen for smaller brands who send less frequently get spam spikes on the days where you don’t have a campaign. Here’s an example: - Day 1: Campaign delivers to 200k recipients - Day 2: 20 people mark as spam from the campaign yesterday, but now today we only have? 2,000 recipients only from email automations. - The result? 20 ÷ 2,000 = 1% spam Now, onto strategy for the small/medium brands: - Build your top segments with extremely high engagement. - Split them out into 2-4 buckets depending on how many emails you send monthly - Send the campaign to each unique bucket spread out everyday - The end goal: keep our email send volume high everyday so our spam % will be low. Encountering deliverability hiccups? I'm here to help. Drop me a message, and let's get your emails back on track! What's your take on these upcoming changes? Let's chat! ?? #EmailMarketing #Deliverability #GooglePostmaster

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