BMG360

CTV isn’t just an awareness play. Last week at AdExchanger's #CTVConnect, Jackie Pihonak joined leaders from Cadent, AdTheorent, ESPN, and The Wine Group to break down how marketers are using CTV to engage their target audiences and drive brand outcomes. The key takeaways: -- Using AI-powered audience strategies to reach and engage their targets via CTV to enhance performance (AI is reshaping media planning, allowing for smarter segmentation, dynamic creative, and better results) -- CTV drives real business outcomes. If you’re not measuring beyond impressions, you’re missing the point. -- Creative strategy is everything. The best targeting in the world won’t save a weak ad. If you missed the panel or want to talk more CTV strategy, DM Jackie Pihonak! #CTV #PerformanceMarketing #AI #MediaPlanning #CTVConnect

Everyone swears attention spans have crashed. They say you can only keep a viewer’s focus for 15 seconds, maybe 20 on a good day. But that’s proving to be old news.?We're testing this - read on for what we found on social video ads, from David Troth Wright. #creativestrategy #paidsocial #socialvideos #performancemarketing #digitalmarketing

Let's talk landing page formats. Quizzes...do they help or hurt performance? #cro #digitalstrategy #landingpage #landingpageoptimization

We just landed our 12th consecutive Google Premier Partner status, ranking among the top?3% of Google Ads experts nationwide. Congrats to our brilliant #search team?for another year focused on solid growth and real-world ROI for our clients. And a huge thanks to Google, we're looking forward to using those perks to keep delivering! Read more here: https://lnkd.in/eTYsBXxb

Too many brands get stuck in a creative rut. They stick to a narrow set of formats (often just static images) and hope for the best. If that’s you, your audience is?probably bored, and the algorithm is punishing you. This is one of the most common digital marketing pitfalls our teams have seen with brands we’ve audited and clients we’ve worked with over the past few years. They test one or two new assets a quarter…maybe. Some rely on static images because video is too hard or UGC feels off-brand. Meanwhile, their costs are rising, engagement is tanking, and their ads are invisible in the feed. Bottom line: If you’re not testing at least 3-4 new creative concepts per month, you’re leaving money on the table. Read more about how to fix this common challenge from Nicole Henning and Joe Van Huysen. #performancecreative #creativetesting #performancemarketing #digitalmarketing

Jackie Pihonak is speaking at #CTVConnect2025! Many brands are still running CTV like it’s 2019...that’s a problem. AI-powered CTV is rewriting the playbook. Smarter targeting, deeper engagement, and measurable results across the funnel. So, if you’re still treating CTV like a traditional TV buy, you leave performance (and money) on the table. At AdExchanger's CTV Connect 2025, Jackie is speaking about how brands can activate audiences via AI-powered CTV, covering: --> Stop wasting impressions; how AI pinpoints and prioritizes your highest-value audience --> CTV isn’t just awareness anymore...unlock performance across the funnel --> Why measurement is broken (and how to fix it) --> Omnichannel halo effect - CTV needs to work with your entire strategy, not in a silo CTV Connect NYC Thursday, March 13 12:20 p.m. - 12:45 p.m.

We tested CTV advertising in select DMAs (New York, Chicago, LA, Dallas) to see if it could boost visibility, improve engagement, and spark that elusive "halo effect" on other digital channels. The results, at a glance: - Nearly 29% lift in CTR - There was a 21%+ increase in search clicks - Plus, we saw a smaller drop in impressions despite broader market declines This proves CTV isn't just about brand awareness. If done right, it can drive growth across your entire marketing mix. Full breakdown in our latest article by Jackie Pihonak!

For when getting leads isn't the problem, but getting high-quality leads is. If your landing page is costing you conversions, here’s how to fix it.

Half the picture = half the strategy. Are you optimizing for what actually matters? Here's how to make sure you're tracking real business impact (beyond in-platform metrics) by Joe Van Huysen, Managing Director at BMG360.

Welcome to the team, Sawyer Moore! We’re excited to have Sawyer join BMG360 as our new Business Development Manager! With a stellar track record, exceeding targets, and building lasting client relationships, Sawyer brings the perfect mix of strategy, sales expertise, and customer focus to our growing team. At BMG360, he’ll lead the charge in developing tailored solutions to help our clients win, working with our creative, media, and strategy teams to develop innovative advertising solutions. His deep industry knowledge and knack for identifying game-changing opportunities make him a powerhouse addition to our team.