BluShark Digital

When I met Bryan, he was working the night shift at a Marriott, serving as a rehab counselor, and in school full-time. Bryan was also looking for new opportunities, so I invited him to our office. We hired him on the spot as an admin at our fledgling law firm. Within days, Bryan was promoted to the intake department and quickly became our leader there. For many years, Bryan Benavides was my rock as Price Benowitz LLP grew from 10 lawyers to over 40. At one point, we offered him the chance to run our firm's marketing. But he turned it down, saying he'd rather do operations. So Bryan took over our ops, becoming a driving force behind our continued expansion. Then, about five years ago, Bryan was in a severe motorcycle accident that left him in the ICU. He then spent two months in a rehabilitation facility. When he recovered, Bryan decided to step away from the firm and pursue a new path. There’s a saying that you don’t know what you’ve got until it’s gone, and that was certainly the case when Bryan left the firm. We had a very difficult time replacing him. Frankly, it felt impossible. Then a couple of years later, we reconnected. By then, Bryan had started an Executive MBA at Georgetown and was ready for a new challenge. He rejoined me in a fractional capacity as Chief Revenue Officer at BluShark Digital. Since completing his MBA, he’s been leading our growth efforts full-time, and it’s been a joy to work closely again with someone who has had such a profound impact on my professional journey. I don’t know that anybody is truly irreplaceable in a company, but some people are harder to replace than others. Some individuals leave a lasting mark on an organization. Bryan is one of those people.

BluShark Digital is excited to participate in the 2025 TBI Med Legal Conference, taking place April 10-12 in San Diego, CA. This unique event brings together top legal and medical professionals to navigate the complexities of TBI litigation. As digital marketing leaders for law firms, we know how critical it is to build authority, drive high-value cases, and stay competitive. Our Chief Strategy Officer, Nalini Prasad, will be onsite to discuss how a strong online presence can help TBI attorneys attract more clients and secure bigger settlements. If you’re attending, don’t miss the chance to connect with us and learn how BluShark Digital can elevate your firm’s marketing strategy! #LegalMarketing #TBILitigation #BluSharkDigital

One of the biggest lessons in legal marketing? Find a niche and stick with it. Seth Price shares a key takeaway from his journey along with guest Angel Reyes. Distractions can slow progress, but focusing on one area can make all the difference. Both have seen firsthand how specialization leads to growth, especially in legal marketing. If you try to do everything, you risk not doing anything well. What niche are you focusing on? #LawFirmMarketing #BusinessGrowth #BluSharkDigital

AI is transforming the way law firms approach digital marketing, but with innovation comes risk. As AI-generated content becomes more accessible, many firms are tempted to rely on it entirely. But here’s the catch—Google is watching, and the long-term success of your firm’s online presence depends on maintaining high-quality, human-driven content. At BluShark Digital, we’ve worked with law firms nationwide to navigate the evolving SEO landscape. We’ve seen firsthand that while AI can be a powerful tool for brainstorming, outlining, and streamlining content creation, it should never replace the human expertise and strategic insight that make legal content truly valuable. Google’s algorithms continue to prioritize Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T)—meaning firms that take shortcuts with AI risk falling behind in search rankings. Seth Price shares why AI should enhance, not replace, your content strategy. Law firms must find the right balance—leveraging AI for efficiency while ensuring their content reflects the knowledge, credibility, and personal touch that clients (and search engines) expect. How is your firm integrating AI into marketing while staying true to its brand? Let’s discuss in the comments. #AIandSEO #ContentForLawFirms #BluSharkDigital

Can AI-generated content hurt your law firm’s website? AI is a valuable tool for content creation, but using unmodified AI text can negatively impact your SEO and long-term success. Would you take your intern’s research to court without proofreading it? Regardless of if they’re the smartest person you’ve met, you’d still look it over. In this video, Seth Price explains how law firms can use AI wisely—from idea generation to content optimization—without risking penalties. Learn the best strategies for integrating AI into your legal marketing plan. #AIinMarketing #SEOForLawFirms #BluSharkDigital

Let’s be real, the job market is a little wild right now. Don’t let that stand in the way of your growth. In this episode of The Law Firm Blueprint, Seth Price and Jay Ruane discuss the challenges law firms face when hiring, the importance of overcommunication, and how to adapt to economic uncertainty. Building a strong law firm starts with the right team. #LawFirmHiring #LegalMarketing #BluSharkDigital #JobMarket

Law firms often ask: Should we focus on organic search or paid ads? Seth Price shares insights on how organic SEO builds long-term value, while paid search offers quick but often costlier results. Both are essential to a strong marketing strategy—learn how to maximize ROI and make the right choice for your firm. #LegalMarketing #SEOForLawFirms #BluSharkDigital

After law school,?I landed a Big Law job with a DC firm. But I already knew I was more of an entrepreneur than a lawyer. I liked certain parts about Big Law—making good money and getting to work with incredibly talented people. But if I'm being honest, I wasn’t all that great at being a lawyer. And I certainly wasn't fulfilled. This was the late ‘90s, when the dot-com boom was in full swing. Startups were everywhere. I wanted in. Then in 1998, my college friend Jeremy Kagen was launching a company called EZCD. He asked me to partner up and make a go of it. So in the summer of 1998, I took a leap. I left my Big Law job and moved back into my childhood bedroom in my parents' house in New York. And I joined Jeremy. The idea with EZCD was to give people a way to create custom compilation CDs online. It wasn't a bad idea, and we worked hard on it for a couple years. Then Napster came along— We were screwed. As a business, EZCD failed. And giving up a six-figure salary to move back into my childhood bedroom was very humbling. But I still remember the feeling of freedom when I left that job to start my own thing. That decision to leap was not a failure. It set me on the path I’m on today. And I’ve never regretted it.

What role does a fractional CMO play in a law firm’s success? On this episode of SEO Insider, Seth Price speaks with Ron Latz about how fractional CMOs provide strategic marketing leadership, help law firms track high-quality leads, and improve communication with agencies. They also tackle the recent Google reviews purge and what law firms can do to maintain a strong online reputation. #LawFirmGrowth #SEOForLawyers #BluSharkDigital

We take pride in delivering top-quality marketing strategies tailored to the legal industry. Our team focuses on the details, ensuring law firms achieve strong online visibility and long-term success. Hear from a client who has seen the impact of our work firsthand. #DigitalSuccess #LawFirmMarketing #BluSharkDigital