Blumer Marketing Strategy & Consulting LLC

Reposting our consultancy's list of potential projects as we've added branding and another small change.

See my latest eCommerce post in Shopify. Amazing team in their content shop and I'm thrilled with end product.

Just another Saturday at Blumer Worldwide HQ ??

I am thrilled to announce our new client, Eleven36, where I am serving as Head of Marketing full-time. An amazingly talented group of B2B eCommerce professionals with an innovative vision. Thanks to Nikolas Ellickson for the trust and to Andy Crestodina and Dan Golden for their wise counsel and generosity.

One of the most critical steps in a customer-led approach is unifying the planning process between various marketing disciplines. Use this three-step process to keep inbound, outbound and CX aligned as they work on their specific roles or channels.

See the power of using Content Platforms to move beyond one-off content assets to campaigns that allow for efficient planning and repurposing for customers at each phase of their decision process - meeting them where they are.

OK, please stick with me. This is relevant to work and marketing ?? and I think the payoff is worth it. I was listening to one of my favorite rugby podcasts and last night, interviewing the backs coach of the team (Edinburgh), which just won the championship of the professional rugby league I follow (URC if you care, I'm a Connact fan if you are a fellow rugby nerd). Still with me? Thank you. The coach talked about the environment they try to create to maintain focus and high effort during grueling practice sessions, weight room work, and film study. He started to say something I was expecting about bonding and fun but, with intentionality, he qualified it: "We foster a sense of individual and collective enjoyment. 'Enjoyment' is not the same thing as 'fun.'" I've been trying for maybe five years to express this idea in my work and personal life (especially in sports, where choreographed end-zone routines and endless discussion about player taunting have led me to watch NFL games with the sound off ?? ). Enjoyment is about satisfaction. In sports, that is a hug from a teammate or a coach pulling you aside when you did something well - especially if it was asked of you. You know what, I think it is not. In our jobs, it is not forced parties, corporate retreats, general "thank you" emails to employees, procedural gift cards, or deciding to get a massage chair. It is getting up for work and not dreading it, knowing that your work and ideas will be regularly recognized by peers and supervisors when you are there. It is knowing that the roadblocks you face and communicate will be taken seriously when raised. And those who can help will tell you quickly what they can and can't do...acting on the former as fast as possible while acknowledging the legitimacy of the latter but with a clear rationale as to why it cannot happen and the invitation to consider alternatives. It is leadership investing the time and money to enable the measurement of the "KPIs" they insist they want via money for constant improvement of databases, integrations, automation, and tools needed to create reports and analyze the data in a reasonable amount of time. That, to me and to so many of the wonderful people I've had the pleasure to manage, want from work: Enjoyment. If you are a leader with the power to push or change your company's culture, consider starting with increasing (and measuring) increased "Enjoyment," and you will be shocked by what you get in return. Willow Sipling, MA, MTS, Leana Rogers Salamah, Mandy Pekin, Mani Oller, Stacy Scheets, Liz Peterman, Sarah Lambert, Melissa Wieman, PMP, Benjamin McRae, Kristen Ferrer, Jon Aderson, Cristina Cadima, Nina Giviyan, Christina Tierney, Camille Fetter, Terrance McDermott, Matt Finizio, Alexis Stewart

For my fellow B2B marketers, MarketingProfs had an amazing piece today on the changing buying habits of Gen-Z workers. It's a definite clip-and-save. https://lnkd.in/gFSZFjpA

So proud of my big sis Judie Beshansky, and from what I hear, is a simply fantastic team at https://lnkd.in/gd9QHTnv What a fast start!!!

I was asked recently what "IMC" was and how is/was it different by a younger colleague. I realized I was old enough to answer it. So here you go.