BlueTuskr

Most brands sell products. The best brands sell experiences. Lacie Marsh-Carroll, Founder of maliciouswomenco.com, turned her kitchen side hustle into a million-dollar business by staying 100% unapologetic in her branding. Her secret? Authenticity that actually connects. Malicious Women Candle Co. doesn’t just sell candles. Every scent, every label, every product carries a message that resonates with people on a personal level. That’s how you build brand loyalty that goes beyond transactions. Want to know how to turn your product into something people feel? Lacie’s got the blueprint. Tune in now ?? https://lnkd.in/e6_wXACa

Imagine a shopping experience without paid ads... Google is currently testing just that, aiming to create a more seamless and trustworthy platform for consumers. For brands, this signals a big shift: ?? A stronger emphasis on organic SEO and product visibility ?? Less reliance on paid ads to grab shopper attention ?? A need to re-think strategies in this evolving e-commerce landscape If this goes well, what does this mean for paid ads? Let us know your thoughts in the comments ??

In an effort to improve transparency and brand safety,?Amazon is updating its ad offering's tools, including new page-level reporting and third-party integrations. Get the full story here ??

There’s been a lot of talk about if SEO is losing significance, but that couldn’t be further from the truth ?? Here’s why it still matters: ?? Search engines drive 53% of web traffic, making it a vital acquisition channel. ?? Quality content is still king. Optimize for intent, not just keywords, to meet users where they are. ?? Technical SEO is the backbone of visibility. If your site isn’t fast, mobile-friendly, and optimized with schema markup, you’re leaving money on the table. SEO isn’t going anywhere. If anything, it’s evolving! What’s your favorite SEO strategy for 2025?

Want to win on Amazon? Learn from the insiders who built the playbook ?? From mastering the 1P vs. 3P debate to outmaneuvering competitors, Clint George & Colleen Caso from www.brandfocusdigital.com share the strategies that brands actually need to dominate Amazon’s marketplace. By the end of this episode, you’ll walk away with: ? The must-ask questions every seller should consider ??? Key tools that give digital marketers an edge ?? A smarter approach to navigating Amazon’s evolving landscape If Amazon is part of your growth strategy, this is the episode you can’t afford to miss ?? https://lnkd.in/e3SSEXDY

Inventory management just got smarter. ?? Shopify's new AI-powered inventory tools are here, and they’re changing the game for merchants everywhere. No more overstocking or running out of products when you need them most. By analyzing real-time data, these tools help businesses: ? Predict demand with precision ? Reduce waste and unnecessary costs ? Maximize profit margins during high-demand seasons In a world where every dollar and product counts, Shopify is making it easier for brands to thrive.

The Bureau of Customs plans to introduce an e-commerce processing system for international shipments. Full details right here ??

Cart abandonment is the silent killer of e-commerce conversions ?? Here’s why shoppers leave without buying: ??Hidden costs scare them away. ??Your site takes too long to load. ??Forced account sign-ups Cart recovery emails can help, but prevention is key. What’s worked for your brand to stop abandoned carts?

Your product is great, but does your audience feel that? ?? Angela Zeng, founder of karviva.com, shares how she built a brand that stands out by focusing on education, credibility, and a customer-first mindset. She didn’t just list facts about her product. She made sure customers understood the "why" behind it, building trust and real connections along the way. In this episode, you’ll learn: ?? How to educate customers without overwhelming them ?? The key to building credibility, even if you're not an industry expert ?? Why stepping into your customer’s shoes is the secret ingredient most brands overlook If you're struggling to connect with your audience, this one's for you. https://lnkd.in/eh4-FsSE