BlueTuskr

Join us and Canopy Management next week!

This is how you disrupt an industry without playing by the rules ?? Hannah Craft, Marketing Director of MedShift, pulls back the curtain on how MedShift is redefining the medical aesthetic space. Forget the typical SEO and ad playbooks. ?? MedShift is showing us how to build credibility and retention in a B2B market, without all the marketing fluff. And here's how they did it: ? Smart consolidation ? Loyalty rewards ? Strategic thought leadership If you’re looking to transform vendor chaos into success, you'll regret missing this episode ?? https://lnkd.in/egk6jCqZ

You’ve put in the work to make your Amazon listings shine, so why not give your website the same attention? ?? Shoppers rely on visuals to make buying decisions. If your product imagery isn’t up to par, you’re missing out on conversions. High-quality photos, infographics, and engaging visuals aren’t just extras anymore... They’re what set you apart. Your website should feel just as polished and intentional as your Amazon storefront. Invest in strong visuals, create a seamless experience, and make it easy for customers to choose your brand with confidence.

AI used to be considered as the future of marketing, but it’s actually the present. Here’s how AI is changing the game in right now: ?? Personalization on autopilot. Tools like ChatGPT let you craft tailored campaigns at scale. ??Smarter decision-making. AI predicts trends by analyzing consumer behavior and data. ??Marketing automation. From email flows to chatbots, AI lets you work smarter, not harder. But how much AI is too much? Let us know in the comments ??

Most brands sell products. The best brands sell experiences. Lacie Marsh-Carroll, Founder of maliciouswomenco.com, turned her kitchen side hustle into a million-dollar business by staying 100% unapologetic in her branding. Her secret? Authenticity that actually connects. Malicious Women Candle Co. doesn’t just sell candles. Every scent, every label, every product carries a message that resonates with people on a personal level. That’s how you build brand loyalty that goes beyond transactions. Want to know how to turn your product into something people feel? Lacie’s got the blueprint. Tune in now ?? https://lnkd.in/e6_wXACa

Imagine a shopping experience without paid ads... Google is currently testing just that, aiming to create a more seamless and trustworthy platform for consumers. For brands, this signals a big shift: ?? A stronger emphasis on organic SEO and product visibility ?? Less reliance on paid ads to grab shopper attention ?? A need to re-think strategies in this evolving e-commerce landscape If this goes well, what does this mean for paid ads? Let us know your thoughts in the comments ??

In an effort to improve transparency and brand safety,?Amazon is updating its ad offering's tools, including new page-level reporting and third-party integrations. Get the full story here ??

There’s been a lot of talk about if SEO is losing significance, but that couldn’t be further from the truth ?? Here’s why it still matters: ?? Search engines drive 53% of web traffic, making it a vital acquisition channel. ?? Quality content is still king. Optimize for intent, not just keywords, to meet users where they are. ?? Technical SEO is the backbone of visibility. If your site isn’t fast, mobile-friendly, and optimized with schema markup, you’re leaving money on the table. SEO isn’t going anywhere. If anything, it’s evolving! What’s your favorite SEO strategy for 2025?

Want to win on Amazon? Learn from the insiders who built the playbook ?? From mastering the 1P vs. 3P debate to outmaneuvering competitors, Clint George & Colleen Caso from www.brandfocusdigital.com share the strategies that brands actually need to dominate Amazon’s marketplace. By the end of this episode, you’ll walk away with: ? The must-ask questions every seller should consider ??? Key tools that give digital marketers an edge ?? A smarter approach to navigating Amazon’s evolving landscape If Amazon is part of your growth strategy, this is the episode you can’t afford to miss ?? https://lnkd.in/e3SSEXDY