BlueTickSocial

Our March newsletter is here just in time for the new season—check out UGC trends for 2025 and our Spring moodboard!

Who invented memes? And what was the first ever meme on the internet? A thread?? The concept of "memes" was introduced by British evolutionary biologist Richard Dawkins in his 1976 book "The Selfish Gene." Dawkins coined the term to explain the analogy of how information spreads & evolves through imitation just like genes in biological evolution. He said that memes, such as ideas, behaviors, or styles, could replicate and transmit from one mind to another within a culture, shaping human behavior and society. The origin of the word “meme” is based on the Greek word mimeme, meaning “something that is imitated.” You can say that, If the unit of biological inheritance is the gene, Then the unit of idea inheritance is the meme. Genes tend to survive if they give advantages to the creatures that carry them. Memes, on the other hand, survive if they can take root in people’s minds. Like genes, memes are self-replicating units. In The Selfish Gene, Dawkins explained that a “successful meme” is one that reaches more people and survives in the cultural consciousness for long periods of time. A catchy song, for example, will be successful in the sense that it replicates itself and survives as people spread it. One of the earliest known internet memes is "Dancing Baby," which gained popularity in the late 1990s. The Dancing Baby was a 3D animation of a baby dancing rhythmically, accompanied by a repetitive looping sound. It was actually a sample file for a software company called AutoDesk, who used such files to show customers the capabilities of its animation plug-in. It was then shared widely through email chains, online forums, and early social networking sites. The humor and absurdity of Dancing Baby made it a viral sensation, becoming one of the first internet memes to achieve widespread recognition.

In 2024, Our founder Yasmine Khosrowshahi gained: On Twitter(X) - 150M+ views - 22k+ followers On TikTok - 20M+ views - 10k+ followers 7 secrets behind this insane virality are: 1. Hook writing skill First things first. Your content will flop without a strong hook. Learn copywriting & human psychology. A good hook with bad content will always perform better than good content with a bad hook. Have a surprise element. Build curiosity in your hooks. 2. Framing There are only a few things you can say about yourself. The major art of writing viral hooks or content is framing. You can't write the same stories again & again. But you can write the same stories in different ways over & over again. Learn how to frame & play with your words. 3. Distribution Creating content is one thing & distribution is another. You can distribute content by commenting on other posts, collaborating with others, or through shoutouts. Choose what you can do. They all work the same on every platform. Only condition - you need great content. 4. Target emotions Desire to become intelligent & know more than others. Desire to be the first one to share interesting stuff. Desire to reflect status. In short, everything boils down to relatability. Write to evoke emotions. This will help you trigger them to share, save & follow you. 5. Analyzing and Adapting Regularly analyze the performance of your content. Understand what works and what doesn't by studying analytics. Adapt your strategy based on data, identifying trends in engagement, views, and follower growth. 6. Authenticity Rules All Authenticity is magnetic. Your audience connects with genuine, real content. Whether it's sharing behind-the-scenes glimpses, brand stories, or unfiltered moments, authenticity fosters a stronger bond with your audience. 7. Consistent and Diverse Content Maintaining a consistent posting schedule keeps your audience engaged. Diversify your content to cater to a broader audience, including trends, challenges & educational content. #content #virality #marketing #socialmedia

UGC creators are dominating social media marketing—find out what's trending in UGC marketing this year in our recent blog!

When social media evolves, so should our strategies. Check out 8 Instagram features to update your social media strategy in our latest blog!

Taylor Swift has achieved unrivaled levels of success in the music industry. Find out what she can teach us about marketing in our recent blog!

15 Marketing advice from the world's top marketers: #marketing #sales #copy #content

Our February newsletter serves a healthy dose of chocolate hearts and everything you need to know about sensory marketing!

Food-inspired marketing is trending, but this isn't the first time we've seen such campaigns. Find out why sensory marketing is so effective in our latest blog!

One of our clients makes $83,000/month on Instagram Without paid ads. All organic. How? Because of this ONE TYPE of content: User-Generated Content. Yes….you read it right. UGC made our client $83k/month. Before starting with the secret sauce let me tell you something about our client. This client of ours is in the food & beverages industry. So we were growing their Instagram account & driving traffic to their bakery. Our marketing was so good that the demand surpassed the supply. And our client had to open another location. So now, let's break it down. 1. Encourage & incentivize UGC creators Create a community around your brand by encouraging your followers to create & share content featuring your products or services. Offer incentives such as giveaways, contests, or freebies to motivate them to participate. 2. Feature user-generated content Regularly curate & showcase the best UGC on your IG profile. This will not only recognize & appreciate your followers but also provides social proof & encourages others to contribute. Tag & give credit to the creators to foster a sense of appreciation. 3. Engage with UGC creators Actively engage with the UGC creators by commenting, liking, & sharing their content. This helps to build a stronger relationship with your audience and encourages them to continue creating and sharing content related to your brand. 4. Use branded hashtags Create your own brand hashtag & ask all the UGC creators to use it in their content. This could possibly create a cult and trend among your audience which will gradually spread & attract more people to the community. 5. Do affiliate marketing Set up an affiliate marketing program where influencers or customers can earn a commission for promoting your products using UGC. This incentivizes them to create and share content that drives sales, benefiting both the creator and your brand. 6. Collaborate with influencers Partner with influencers who align with your brand & have an engaging following. Ask them to create UGC featuring your products or services and share it with their audience. This collaboration can boost brand visibility, attract new followers, & generate sales. 7. Story highlights Put all the well-performing UGC from other creators & influencers in the story highlight section on your profile. This will show the popularity & craze of your brand among the audience to the new person visiting your profile. It will increase follower conversion. #instagram #content #UGC #branding