Bluestone Lane

Big announcement! Welcome Edie Ames! https://lnkd.in/giMJp5hB

Most office catering is horrible. ?? About time we created the solution - speciality Coffee & Food - across 9 markets. Delivered to you at where you want it - office or home. Why would you honestly order anything else! Bluestone Lane

?? Why won't workers return to the office? Simple: the pantry coffee is as inviting as a Monday morning, and the catered food could use some serious TLC! At Bluestone Lane, we’ve got the antidote to this dilemma. Leaders, corporates, office real estate owners – it’s time to up your game. With our premium Australian coffee and delicious, healthy meals, your team will be begging to come back. We’ve got the perfect blend to make your office the place to be. Remember what Robin Williams said: “Spring is nature’s way of saying, ‘Let’s party!’” Well, we say, “Great coffee and food are nature’s way of saying, ‘Let’s get back to the office!’” Click the link to order mate ?? https://lnkd.in/e3pjXn96 So, let’s turn that pantry from drab to fab. At Bluestone Lane, we bring a touch of Aussie charm, a bit of humility, and a whole lot of flavor. After all, we know good coffee and food – it’s what we do best (other than winning #Olympic medals ??????) #BluestoneLane #OfficeLife #CoffeeCulture #HealthyLiving #BackToOffice

Some great tips from our Founder & CEO Nicholas Stone on the overachieving need for dependability in the hospitality & consumer industries. To have locals, not customers - you must be there and ready to bring a smile and make a difference everyday. Lucky to have the best teammates in the industry! ?? #bluestonelane #coffee #lifestylebrand

Such a great podcast episode with our Founder & CEO Nicholas Stone as the featured guest on Alexa Curtis #BeFearless podcast. Check it out ?? https://lnkd.in/gDUv9zPb

Love this post by David Cruz our GM of Bluestone Lane in DUMBO, NY! At BL, we have four core values that we hold dear: 1) Bring your best 2) Mateship 3) Fair go 4) Ride the Wave I can't emphasize enough how much our teammates embrace these values. When a GM like David is posting about our values, you know it's a good health check on your culture and brand. Let's continue to strive towards these values and create meaningful human connections. Locals not Customers. #values #humanconnection #BluestoneLane

I now consider myself a reformed influencer brand skeptic. Influencer-founded brands have seen a renaissance over the past few years. From Chamberlain Coffee, to ONE/SIZE, to MrBeast Burger & Doughbriks Pizza, to D'Amelio Footwear, and more, we've seen creators leap from the small screen to becoming some of the most household-recognized labels in the market. Albeit a self-proclaimed social media fanatic, the name "Matilda Djerf" never crossed my radar until Summer 2023 when I saw a storefront under construction for a brand called Djerf Avenue. If you aren't familiar with Matilda Djerf or her fashion brand, I'll fill you in. Hailing from Sweden, Matilda is an influencer turned business mogul, with over 3M followers obsessed with her "clean girl" and "Scandinavian Core" aesthetic. Her RTW brand prides itself on its ethically sourced materials, classic silhouettes, and high-quality essentials. The August 2023 pop-up store marked the brand's first foray into the NY market, proving to be a highly successful, highly trafficked retail experience for the e-comm brand. And a little over 6 months later, Djerf Avenue has returned to the Big Apple, this time in celebration of its new haircare range. The pop-up, located in the heart of SoHo, not only boasts hair styling appointments with Dyson hairdryers and trials of the brand's styling mist and gel, but also features a retail store with some of the brand's most loved styles including pajamas, bathrobes, suits, denim, tees and tanks, and accessories. Matilda also meets and greets guests, bringing an authentic approach to the experience. While this may seem like a traditional experiential format, DA goes beyond the norm by popping the Scandi brand up beyond Houston Street. Known for "Nothing Fancy", cult-favorite Leon's Bagels teamed up with the clean brand for an LTO strawberry spread bagel concoction. Viral BonBon - A Swedish Candy Company also partnered with the brand to give the first 200 customers daily a bag of "Matilda's Favorites." Additionally, Bluestone Lane re-upped its partnership, which commenced this past Summer, to serve visitors a co-branded drink onsite and at nationwide café locations. This saturation of the brand across Manhattan plays into the notion I mentioned a few weeks ago about giving local businesses a national spotlight. It also demonstrates the brand's careful consideration of ways to tap into Matilda's equities beyond her business. As such, the meticulously branded takeover has changed my perception of influencer-founded brands for the better. I have learned more about Matilda and her passions, interests, and beliefs through the multifaceted experience; by partnering with different businesses that individually leverage a different facet of Matilda, I have been able to glimpse her lifestyle and feel like I'm supporting a friend through the humanized collaborations. Kudos to Djerf Avenue and Redgert Comms for bringing Matilda's world to life authentically in NYC!

So sorry to read about the sudden passing of Australian iconic chef and businessman Bill Granger. Bill has left an indelible mark on the world's culinary scene as the founder of healthy, sophisticated Australian-style breakfast cuisine. He was revered in the hospitality industry with the media frequently describing him as the "King of Breakfast". Bill was thought to have created & commercialized avocado toast in 1993. A mere 20 years later, we launched the #AvocadoSmash in New York City at Bluestone Lane and Bill's creativity has continued to serve as inspiration ever since. Earlier this year I hosted our Executive Team and some of our Board of Directors down in Australia. It was only fitting that first morning on tour we started with breakfast at Bills in Sydney. Each member of my senior team has a copy of "Australian Food by Bill Granger". Without Bill Granger it's doubtful there would be Bluestone Lane. Even though I connected with Bill, we never had a chance to meet in-person. He was regarded by all that knew him as a wonderful man. He will be dearly missed. RIP.

It is with profound sadness that we at Bluestone Lane reflect on the passing of Bill Granger, an icon of the Australian culinary scene whose influence reached far beyond our home city of Melbourne, across oceans to energize the global breakfast landscape. Bill's vision at "bills," a haven for bright and nourishing Australian fare, sparked a revolution that reshaped the morning meal. He introduced the world to a breakfast that was not just a meal but an experience — one that married health, luxury, and a touch of opulence. As fellow Melburnians, we at Bluestone Lane have always looked to Bill as a guiding star. His innovation with "avocado toast" has been emblematic of the vibrant, fresh, and creative spirit that we strive to embody in every dish we serve, a reminder of the culinary ingenuity that flourishes in our city. Bill Granger's legacy is imprinted on the fabric of Australian culture, influencing and inspiring many, including us, to bring a piece of our cherished Aussie lifestyle to corners of the globe far and wide. Our heartfelt condolences go out to Bill's family, friends, and the countless individuals touched by his culinary creations. We honor his memory by continuing to champion the ethos of quality, community, and innovation he so masterfully curated.