Bluegreen Branding

A Brand Blueprint is an actionable doc that defines your brand strategy and articulates clear ways to express it. More on what it does and how it's built: https://lnkd.in/gwE2wRMk #brandblueprint #brandstrategy #branding

Too many purpose statements feel like they’re written by a committee. (Many are.) But a purpose is more like a song than a memo. So when drafting some purpose language, try running it through this emotional litmus test: https://lnkd.in/gkNgJB3B #purpose #mission #brandstrategy

On the Real Life Buyer podcast, listen to Shachar Meron talk with host Dave Barr (MCIPS) about the world of branding and rebranding. Here's the Cliff's Notes: https://lnkd.in/gRQnb_7M (Podcast link in the article, and in the comments below) #brandstrategy #rebranding #podcast #marketingpodcast

The word “rebrand” means different things to different people, and it comes loaded with preconceived notions and high expectations. What counts as a "rebrand?" Three strategists look at it from three different angles: https://lnkd.in/gX3bqqpQ #brandstrategy #rebranding #rebrand

Consumers are 4-6x more likely to trust, buy, champion and protect companies with a strong purpose over those with a weaker one. But brand purpose can't come out of thin air. Here are three ways to unearth the most powerful version of your purpose: https://lnkd.in/g3Ntt8hN #brandstrategy #purpose #brandpurpose #brandmission

There are some really good reasons to undergo a rebrand — and some really awful ones, too. If you’re considering a rebrand, here are some indicators the timing may be right for you: https://lnkd.in/gQSmx_sV Charlene Gervais #rebranding #rebrand #branding #brandstrategy

Brand values matter to people and organizations. But sometimes the way they’re expressed is just so damn boring. Here's how to add a little flavor. https://lnkd.in/gPJKwJBt #brandvalues #values #copywriting

A brand audit is comprehensive review of a company’s brand.?Here's a quick guide for how to conduct one, including a checklist and step-by-step process: https://lnkd.in/gFvWYdKb #brandaudit #brandstrategy

Trust is the Holy Grail for brands. They fall over themselves to be the ones you trust, for all your fill-in-the-blank needs. But trust is not a message. It's a goal. See Shachar Meron's article in Brandingmag on how to communicate trust without saying it: https://lnkd.in/esB8WTJS #brandstrategy #brandtrust

Will rebranding save your world? Don't count on it...