Blue Craze Media

Is Your MedTech & Biotech Marketing Strategy Missing a Critical Piece? Download our free assessment as part of our upcoming webinar and find out! Blue Craze Media is hosting Beyond HCPs: Targeting Non-NPIs to Drive Medical Device Adoption. The path to?medical device and biotech adoption?isn’t just about HCPs.?Procurement teams, hospital administrators, finance officers, and payers?are the ones who shape budgets, influence approvals, and determine adoption. ???Speakers: David LaCombe?– Strategic Advisor for Med Device & Life Science Companies Greg Kaye?– Partner & VP of Sales, Blue Craze Media ???Register for the webinar + download a free self-assessment:?https://lnkd.in/ej32yXsX If your strategy stops at HCPs, you’re leaving deals on the table. Let’s fix that. #MedTechMarketing #HealthcareB2B #MedicalDeviceSales #Biotech #NonNPI #FullFunnelSuccess #LifeSciences

The Global Med Device Market is Booming—But Sales Cycles Are Slowing Growth Navigating the medical device and med tech marketing landscape can feel like a marathon. With the global medical devices market projected to grow from $542.21 billion in 2024 to $886.80 billion by 2032 - and North America grabbing a hefty 38.16% share in 2023 - the opportunities are huge (Fortune Business Insights, 2024). But let’s be honest: the path to closing deals in this space is often winding and complex. The solution??Targeting Non-NPIs. While physicians and clinicians (NPIs) are crucial stakeholders, the?real gatekeepers?in the sales process are often procurement officers, hospital administrators, and financial decision-makers. Engaging them?early in the funnel?can eliminate delays, secure faster approvals, and drive more predictable revenue. How can your company implement this strategy? What role does full-funnel marketing play in optimizing engagement? At?Blue Craze Media, we specialize in strategies that ensure?both NPIs and Non-NPIs are nurtured?effectively—shortening sales cycles and increasing conversions. ???Dive deeper by reading our latest article. ????Join our upcoming webinar on March 19, from 12:00 - 1:00 EDT about Expanding Influence Beyond HCPs: Targeting Non-NPIs to Drive Medical Device and Biotech with David LaCombe and Greg Kaye ???Register here:?https://bit.ly/4hiGr1y Let’s discuss how your company can adapt to these industry shifts and unlock faster growth. Drop a comment below or message me to continue the conversation! #MedDeviceMarketing #MedTechGrowth #B2BMarketing #SalesAcceleration #FullFunnelMarketing #Webinar

Don't miss our upcoming webinar on the importance of targeting non-NPIs to drive medical device adoption. Join healthcare expert David LaCombe and Greg Kaye, Partner at BCM, for an insightful discussion. Register by March 19th to secure your spot.

The Hidden Decision-Makers in Healthcare Sales: Are You Reaching Them? In medical device and medtech sales, it’s not just about the HCPs.?The real decision-making power lies with Non-NPIs—procurement teams, finance officers, and hospital administrators—yet most marketing strategies fail to prioritize them. Procurement?ensures financial feasibility before any purchase is considered. Hospital administrators?assess product integration and operational fit. Finance teams?determine if a purchase aligns with organizational priorities. Without engaging these decision-makers early, even the best technology can struggle to gain adoption. Leading medtech companies are already shifting their strategies to include Non-NPIs in the buyer’s journey. Are you? Join our webinar, Expanding Influence Beyond HCPs: Targeting Non-NPIs to Drive Medical Device and Biotech Adoption, and discover actionable strategies and innovative methods for integrating non-NPI targeting. Our approach empowers medical device and medtech companies to reach a wider network of decision-makers, fostering more comprehensive and impactful engagement across the complex healthcare ecosystem. ?? When: March 19, 2025 ?? Time: 12:00 - 1:00 ET ???Register here: https://bit.ly/4hiGr1y #HealthcareLeadership #MedicalDeviceMarketing #LifeSciencesGrowth #B2BStrategy #FullFunnelMarketing

#ViVEvent – Day 2 is in full swing, and the future of healthcare is taking shape.?But here’s the challenge:?innovative healthcare solutions are often lost in translation.?If your marketing isn’t?clearly communicating your value?to the right decision-makers, your growth will stall. That’s why Greg Kaye?is here at ViVE—helping B2B life sciences companies like yours?refine messaging, optimize outreach, and drive real engagement?in an industry that demands precision. If your marketing isn’t delivering the leads and traction you need, let’s talk.?Our approach is designed to help healthcare brands?cut through the noise and connect with the right audience at the right time. ???Greg is available for meetings: comment below, or click to schedule a conversation: https://bit.ly/3Bx6DWe ???What sessions are you attending??Let’s share insights on what’s shaping healthcare’s future! #ViVE2025 #HealthcareMarketing #BlueCrazeMedia #DigitalHealth

The Future of Healthcare Marketing: How BCM Helps Brands Scale at #ViVEvent Healthcare marketing is evolving—HCPs are engaging digitally more than ever, but to?truly drive adoption, brands must think?beyond physicians and clinicians. At?ViVE 2025, Blue Craze Media is helping?life sciences and healthcare companies expand their reach with: ???Targeting the Full Healthcare Ecosystem?– Engaging decision-makers beyond traditional HCPs, including procurement teams, hospital administrators, and payers. ???Automated, Data-Driven Personalization?– Using automation and behavioral insights to?segment audiences and tailor outreach?for meaningful engagement. ???Omnichannel Strategies for Seamless Marketing?– Creating cohesive messaging across?LinkedIn, digital ads, websites, email, and conferences?to drive real results. ???Meet us at ViVE 2025!?Let’s discuss how to scale your marketing strategy with?targeted automation and omnichannel engagement. ???Book a meeting with us: https://bit.ly/3Bx6DWe ???Can’t attend??Join our?webinar on expanding influence beyond HCPs:?https://bit.ly/4hiGr1y #ViVE2025 #HealthcareMarketing #OmnichannelMarketing #MedicalDeviceMarketing #LifeSciencesGrowth #LeadGeneration #BCMAtViVE #HealthcareSales #DigitalHealth #MedicalMarketing #SalesAcceleration #ViVE2025

Excited to be here at #ViVEvent 2025! Looking forward to connecting with fellow #healthIT and #digitalhealth leaders, diving into insightful discussions, and exploring the latest innovations shaping the industry. Let’s make it a great week! Who else is here?

Why Traditional Healthcare Marketing Is Failing (And How to Fix It) Many healthcare companies struggle with low engagement, long sales cycles, and marketing inefficiencies. The reason? They’re too focused on traditional outreach methods that no longer work. ?? The problem: - Relying solely on HCP targeting misses decision-makers who influence purchasing. - A disjointed approach leads to low engagement and slow pipeline movement. - Most strategies don’t nurture ideal customer profiles (ICP) at every journey stage. The solution? A full-funnel, omnichannel approach. At ViVE, BCM's Greg Kaye be sharing insights on: ?? Expanding beyond HCPs – Reaching procurement managers, hospital executives, and key stakeholders. ?? Leveraging automation – Using data-driven outreach to engage and convert faster. ?? Building an ecosystem – Combining marketing resources like LinkedIn, email, and content for scalable lead generation. If you’re in medtech, biotech, or life sciences, let’s discuss how to make your marketing strategy work smarter, not harder. ?? Book a meeting with Greg: https://bit.ly/3Bx6DWe ?? Register for BCM’s upcoming webinar: Expanding Influence Beyond HCPs: Targeting Non-NPIs to Drive Medical Device and Biotech AdoptionDiscover actionable strategies and innovative methods for integrating non-NPI targeting. https://bit.ly/4hiGr1y #HealthcareMarketing #ViVE2025 #MedicalDeviceGrowth #LifeSciencesMarketing #BlueCrazeMedia #ViVEvent

The Search for ROImance – A B2B Fairytale? Once upon a time in the kingdom of B2B,?companies searched far and wide for the perfect marketing strategy. They tried everything—scattershot campaigns, one-off ads, and disconnected outreach—only to be left with unqualified leads and dwindling ROI. The CFOs sighed. The sales teams grew weary. The marketers whispered,?"There must be a better way..." Then, one fateful day, they discovered?Blue Craze Media. With a full-funnel approach, precise targeting, and automation tools built for efficiency, BCM?turned prospects into customers and campaigns into revenue.?No more wasted budgets. No more ghosted leads. Just strategic marketing that drives real results. The fairytale ending??A thriving pipeline, increased ROI, and a match made in marketing heaven. Ready to find your ROImance??Click here to book a free consultation: [https://bit.ly/3ToZWuA] #ROImance #MarketingFairytale #B2BLoveStory #FullFunnelSuccess #HappilyEverAfterInROI

???The Future of Medical Device Marketing Starts at ViVE 2025 Medical device companies can no longer rely on traditional marketing playbooks.?To drive adoption, you need to reach beyond HCPs and build a?data-driven, omnichannel growth strategy?that engages decision-makers at every touchpoint. That’s why?Greg Kaye?from?Blue Craze Media (BCM)?is attending?ViVE 2025 (Feb 16-19 in Nashville to discuss how med device brands can break through the noise and?connect with the right stakeholders faster. Here’s how BCM is redefining med device marketing: ???Non-NPI Targeting:?Engage procurement managers, hospital executives, and administrators—key decision-makers who influence purchasing decisions. ???Full-Funnel Strategies:?Nurture your?ideal customer profile (ICP)?from awareness to conversion, ensuring no lead is lost. ???Omnichannel Execution:?Integrate?LinkedIn automation, email marketing, and content?to drive high-value engagement and measurable ROI. Let’s discuss how you can scale smarter in 2025.??? Book a meeting with Greg during ViVE:?bit.ly/BCMBookADemo #ViVE2025 #MedicalDeviceMarketing #LeadGeneration #NonNPI #LifeSciencesGrowth #BlueCrazeMedia