Discover how Kevin Henneberger, Lead Sr. Marketing Manager at The Christian Science Monitor, transformed reader engagement using their content personalization strategy. Learn how a phased, data-driven approach to personalization can help your publication thrive! ???? https://ow.ly/GJow50U6BtK
BlueConic
软件开发
Boston，Massachusetts 10,058 位关注者
The world’s first Customer Data Operating System — where data is for doing.
关于我们
BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
- 网站
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https://www.blueconic.com
BlueConic的外部链接
- 所属行业
- 软件开发
- 规模
- 201-500 人
- 总部
- Boston，Massachusetts
- 类型
- 私人持股
- 创立
- 2010
- 领域
- customer data collection、customer data activation、customer data insights、unified customer profiles、single customer view、first-party data、customer data、machine learning、customer data platform、progressive profiling、real-time segmentation、identity resolution、recommendations engine、cdp、marketing technology、marketing software和martech
产品
![点击此处查看BlueConic]()
BlueConic
客户数据平台 (CDP)
The BlueConic Suite consists of a set of interoperable solutions including the BlueConic CDP, Clean Rooms, and Experiences powered by Jebbit. With Jebbit, marketers are able to gather their own first-party data through a variety of interactive tools such as custom quizzes, surveys, and lookbooks, all facilitated by Jebbit's no-code, AI-fueled experience creator interface. This data, when merged with the extensive enterprise data housed in the BlueConic CDP, will provide customer insights unparalleled by any other suite. These comprehensive profiles can then be anonymized in the BlueConic Clean Room for further segmentation or activation across channels with partners.
地点
BlueConic员工
动态
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An iconic Pop-Tarts flavor is returning to shelves...and to the 2025 Pop-Tarts Bowl! Fans can vote for which mascot they think will hit the field (and could be toasted then devoured by the winning team) using our new Jebbit experience! Stay tuned for more pre-bowl pastry fun from Kellanova! https://lnkd.in/gje3Wuzh
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?? Ready to boost conversions and drive business growth? Check out our latest blog from our series on marketing jobs to be done where we dive into 7 proven strategies to turn customer interest into action—from personalized recommendations to effective cross-selling and multi-channel retargeting. Learn how to create tailored experiences that drive higher conversions and lasting relationships with your audience. Read the full blog here: https://ow.ly/Pg5x50Ub6rE
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Meet Jeremy Feldman, Director of Digital Audience at Anchorage Daily News! ?? His team is using BlueConic to enhance audience profiles, boost monetization, and create a unified data source—all while delivering a personalized experience for readers. ?? Key wins: 1. Enriched audience profiles for tailored engagement 2. Targeted banners & lightboxes bringing 100 new subscribers/month 3. A clear, unified data source for smarter decisions Check out his Doer Spotlight: https://ow.ly/56ux50U0Kns
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BlueConic转发了
It's Dos-day and Ata Ata is a *double* #Doer! In addition to his role at Simply Business overseeing a team that handles nearly every email communication sent to their prospects and customers and uses BlueConic to do incredibly cool things like the development of omnichannel campaigns coupled with mid-journey progressive profiling...he's an ultra athlete! Ata finished the Palace to Palace Ultra Bike Ride Challenge earlier this year, fundraising to support The Prince's Trust, which helps young people in the UK get into courses and careers. A true #doer in all facets of life and you can check out his Spotlight and the info about the race in the comments! Thanks for inspiring us all, Ata! #DataforDoers
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In this episode of The Content Cocktail Hour, BlueConic CMO Patrick Reynolds reveals how BlueConic harnesses first-party data to craft personalized, empathetic customer experiences—especially during high-stakes seasons like Black Friday. ??? Don’t miss this fascinating dive into how data, AI, and empathy can elevate your marketing strategy! https://ow.ly/uCnE50U2u0T
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?? What's next for third-party cookies? Google’s latest delay on cookie deprecation leaves many publishers uncertain. But for those already embracing first-party data, the shift doesn’t change the course. In a post-cookie world, first-party data—especially declared data (directly shared by users)—is key to building stronger relationships and driving revenue. Discover how interactive content, surveys, and progressive profiling can help you collect valuable, consent-driven data while boosting engagement. Start small, learn fast, and grow your audience insights! https://ow.ly/uHul50U7f9l
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Marketing Jobs to Be Done: The Importance of Knowing Your Customers ?? Discover how BlueConic helps marketers understand their customers better and drive smarter growth. Key strategies for success: 1?? Convert unknown visitors into known customers 2?? Integrate online and offline data for a holistic view 3?? Balance privacy and insight 4?? Streamline consent management 5?? Segment and activate customers effectively ?? Read the full blog for actionable strategies to enhance your customer understanding! https://ow.ly/mhPb50U6Bnu
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BlueConic转发了
I've been having way too many conversations with marketing and tech teams who went "all in" with a marketing cloud vendor and are now, literally, paying the price. You shouldn't trigger contract overages by doing basic segmentation or sharing audiences for advertising targeting. More digital engagement shouldn't make you queasy. There is a better way. Come talk to us and find why its Better with BlueConic: https://lnkd.in/efuMpXfQ
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Meet Ryan Malec from Endeavor Business Media ?? Ryan used BlueConic to develop a blockbuster product that’s now a multi-million dollar revenue stream. ?? Learn more in our latest Doer Spotlight. #DataForDoing https://ow.ly/E1e350U0K7J
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