BlueConic

?? Ready to boost conversions and drive business growth? Check out our latest blog from our series on marketing jobs to be done where we dive into 7 proven strategies to turn customer interest into action—from personalized recommendations to effective cross-selling and multi-channel retargeting. Learn how to create tailored experiences that drive higher conversions and lasting relationships with your audience. Read the full blog here: https://ow.ly/Pg5x50Ub6rE

Meet Jeremy Feldman, Director of Digital Audience at Anchorage Daily News! ?? His team is using BlueConic to enhance audience profiles, boost monetization, and create a unified data source—all while delivering a personalized experience for readers. ?? Key wins: 1. Enriched audience profiles for tailored engagement 2. Targeted banners & lightboxes bringing 100 new subscribers/month 3. A clear, unified data source for smarter decisions Check out his Doer Spotlight: https://ow.ly/56ux50U0Kns

It's Dos-day and Ata Ata is a *double* #Doer! In addition to his role at Simply Business overseeing a team that handles nearly every email communication sent to their prospects and customers and uses BlueConic to do incredibly cool things like the development of omnichannel campaigns coupled with mid-journey progressive profiling...he's an ultra athlete! Ata finished the Palace to Palace Ultra Bike Ride Challenge earlier this year, fundraising to support The Prince's Trust, which helps young people in the UK get into courses and careers. A true #doer in all facets of life and you can check out his Spotlight and the info about the race in the comments! Thanks for inspiring us all, Ata! #DataforDoers

In this episode of The Content Cocktail Hour, BlueConic CMO Patrick Reynolds reveals how BlueConic harnesses first-party data to craft personalized, empathetic customer experiences—especially during high-stakes seasons like Black Friday. ??? Don’t miss this fascinating dive into how data, AI, and empathy can elevate your marketing strategy! https://ow.ly/uCnE50U2u0T

?? What's next for third-party cookies? Google’s latest delay on cookie deprecation leaves many publishers uncertain. But for those already embracing first-party data, the shift doesn’t change the course. In a post-cookie world, first-party data—especially declared data (directly shared by users)—is key to building stronger relationships and driving revenue. Discover how interactive content, surveys, and progressive profiling can help you collect valuable, consent-driven data while boosting engagement. Start small, learn fast, and grow your audience insights! https://ow.ly/uHul50U7f9l

Marketing Jobs to Be Done: The Importance of Knowing Your Customers ?? Discover how BlueConic helps marketers understand their customers better and drive smarter growth. Key strategies for success: 1?? Convert unknown visitors into known customers 2?? Integrate online and offline data for a holistic view 3?? Balance privacy and insight 4?? Streamline consent management 5?? Segment and activate customers effectively ?? Read the full blog for actionable strategies to enhance your customer understanding! https://ow.ly/mhPb50U6Bnu

I've been having way too many conversations with marketing and tech teams who went "all in" with a marketing cloud vendor and are now, literally, paying the price. You shouldn't trigger contract overages by doing basic segmentation or sharing audiences for advertising targeting. More digital engagement shouldn't make you queasy. There is a better way. Come talk to us and find why its Better with BlueConic: https://lnkd.in/efuMpXfQ

Meet Ryan Malec from Endeavor Business Media ?? Ryan used BlueConic to develop a blockbuster product that’s now a multi-million dollar revenue stream. ?? Learn more in our latest Doer Spotlight. #DataForDoing https://ow.ly/E1e350U0K7J

Happy Dos-day, people! And I'm especially excited about this one because Andrea Mooney is not just a legendary #Doer in her role as the VP of Audience Platforms for Nexstar Media Group, Inc. but has been an amazing BlueConic advocate and we wouldn't be where we are without her partnership! The spotlight is in the comments but of the three things that Andrea uses the #CDP for, my personal favorite is work done with Torrie Hardcastle on experimentation because I think the power of the CDP is in helping the organization build the muscle to try new things and iterate to improvement.

?? Want to build deeper customer loyalty and engagement? ?? In a crowded marketplace, the key to lasting growth lies in personalized, data-driven experiences. In our latest blog, we dive into 6 powerful strategies—from boosting loyalty program enrollment to predicting customer behavior—designed to strengthen relationships and turn shoppers into lifelong advocates. Check it out now: https://ow.ly/9WVa50U3jSL