Blue Boat Data

“As Gen Z hit their mid-20s, the style gap between that generation and their slightly older peers is rapidly widening. For brands and retailers hoping to serve customers both over and under the age of 25, focusing too much on age can be a trap. “ We have built a breakthrough segmentation for direct to consumer businesses that will connect customer to product and revenue performance. Reach out to us at Blue Boat Data to learn more. https://lnkd.in/eEXhW4x5

The breadth of skills for a great data science team are nicely illustrated in the diagram below (credit to coders world on IG). The outer circle is perhaps the most important and anything in the middle layers without a core foundation in math and statistics can be dangerous. At Blue Boat Data we believe the most impact comes from a hybrid of in house knowledge, a great partner and world class software. We are an enterprise intelligence platform and thought partner working with some of the best known global brands. Reach out if you would like to learn more. [email protected]

It was fantastic to attend the Customer Relationship Management Conference (CRMC) in Chicago last week. Great attendance, energizing dialogue, informative presentations, and so well organized. Blue Boat Data presented with Wilson Sporting Goods on "Blending Heritage with Technology," underlying the theme of the conference of how emerging trends like AI are affecting customer marketing. I am excited by three key themes that ran through the conference: 1.The need to preserve humanity in an age of unprecedented tech acceleration. The pace of change is unlike any we have seen before, and we, as marketers, have to lead our teams and organizations to no longer operate with the mindsets of the past. The companies that embrace this acceleration will win. Sam Rad ?? (Samantha Radocchia) Rad shared her breakthrough thinking and research on this. 2. Companies are still struggling with (a lot of) data with no clear and efficient way to help them answer the most important questions. "We implemented strategy X - we can't clearly see how this is affecting customer behavior." 3. AI can create massive improvements in efficiency: faster decision-making and more time to focus on what truly matters: creativity and strategy. One of my favorite quotes from the conference: "If you are bogged down by inefficient operations, how much time are you spending thinking about and improving the customer experience?" As always, contact us at Blue Boat Data to help you navigate through this age of acceleration. [email protected] Parinaz

?? Exciting Agenda Announcement! Wilson Sporting Goods Co.? & Blue Boat Data? dive into how #Wilson uses #AI & #tech to strengthen their 100+year old brand. #CRMC2024 #CRMC #CRMCspeaker