Measuring #marketing #incrementality has become more important than ever. You’ve probably heard about running #GeoLift #experiments as the gold standard for this purpose. But are you confident that you can execute them correctly? Poorly designed and executed #incremental #testing can harm your business rather than benefit it. In this article, we explore the essentials of properly designing an incrementality test, look under the hood explaining how things are working, and discuss the critical steps to take after testing. Whether you’re a seasoned marketer or just getting started with incremental measurement, this guide will provide valuable insights to ensure your tests drive meaningful and accurate results. #performancemarketing #marketinganalytics #marketingroi #cmos
关于我们
BlueAlpha offers cutting-edge AI-driven marketing measurement and automation solutions tailored for companies with ambitious growth goals. BlueAlpha accurately measures the true incrementality of marketing efforts without relying on cookies, and provides intelligent budget allocation insights. This empowers companies to optimize their marketing strategies, reduce waste, drive customer growth, ensure privacy compliance, and align CMO-CFO communications. With BlueAlpha's software solutions you don’t need to be a data scientist to understand and improve your marketing performance. BlueAlpha simplifies analytics, testing and optimization, helping you transform marketing spend into real business results. Whether you want to test new strategies or optimize your existing campaigns, we have the tools to guide your next steps.
- 网站
-
https://bit.ly/3C2seWr
BlueAlpha的外部链接
- 所属行业
- 营销服务
- 规模
- 2-10 人
- 总部
- Dover，Delaware
- 类型
- 私人持股
- 创立
- 2024
- 领域
- marketing measurement、incrementality、marketing mix modeling、marketing science、multi-touch attribution、ad spend allocation、ad budgeting optimization、MMM、advertising effectiveness、marketing effectiveness、AI-powered marketing、lift testing at scale、incrementality testing、marketing cannibalization analysis、marketing mix analysis、marketing channels allocation、growth marketing、ROAS maximization、channel optimization、channel incrementality、budgeting automation、customer optimization、media mix modeling、econometrics、scientific advertising、marketing strategy software、marketing automation、marketing data science、adtech、martech、scientific advertising、growth 、growth analytics、scientific marketing、marketing campaigns optimization、budgeting automation和budgeting optimization
地点
BlueAlpha员工
动态
-
A well-functioning relationship between the Chief Marketing Officer (#CMO) and Chief Financial Officer (#CFO) is crucial for driving growth. However, a recent study by the CMO Council and KPMG found that only 22% of these relationships are truly collaborative, as highlighted in a Marketing Week article. This statistic underscores a significant gap that many organizations need to address. In this article, we delve into the top 3 issues that plague the CFO-CMO relationship and provide strategies to overcome them, fostering a stronger CFO-CMO partnership. ???https://lnkd.in/dZQqbNYU #CFOCMOcollaboration #MarketingFinanceAlignment #LeadershipAlignment #OrganizationalSynergy #cfocmo #executivepartnership #orgdynamics #organizationalgrowth
How to Solve the Issues Plaguing the CFO-CMO Relationship
https://bluealpha.ai
-
Without a clear strategy for #differentiation, your #agency risks becoming just another option for potential clients. By adopting key strategies, you can not only stand out from the competition but also get more clients for your?digital marketing agency. Let’s dive into some actionable insights to help you carve out your niche and grow your business. #marketingagencies #digitalmarketingagencies #digitalmarketing #ppcagency #ppcagencies #performancemarketing #marketingservices #onlinemarketingagency #digitalmarketingagency #creativeagency #creativeagencies #marketingmeasurement #marketingdatascience #marketinganalytics #analyticsagency #analyticsagencies #marketingagency #marketignservices #agencies #marketingboutiques #marketingboutique #foragencies #performanceagencies #gettingmoreclients #positioning #strategicpositioning #differentiators #standingout #clientsuccess #agencyservices
How to Differentiate and Get More Clients for Your Digital Marketing Agency
https://bluealpha.ai
-
Why did Google decide not to phase out third-party #cookies, in the end? What are Google's plans regarding #privacysandbox? As a Marketer, should you still worry about a “#cookieless” world? https://lnkd.in/dBDrH2bY #firstpartydata #thirdpartycookies #digitalmarketing #marketingstrategy #marketinganalytics #marketingmeasurement #webanalytics
Why Google Abandoned the Cookie Phaseout, and What Changes for Your Marketing Strategy
https://bluealpha.ai
-
What does ‘incremental’ mean in marketing? And why should you care about it?
What Does ‘Incremental’ Mean in Marketing (and Why Should You Care)?
https://bluealpha.ai