Amazon return update for FBM sellers of Large and Heavy items: through a partnership with UPS, customers can now access return labels directly on Amazon, simplifying the process. ?? Depending on the return reason, either the seller or the customer will cover the cost, potentially reducing time and costs for sellers managing bulky product returns. Read more about this update here ?? https://lnkd.in/gx9mn_s9 #AmazonSellers #AmazonAgency
Blue Wheel
广告服务
Birmingham,Michigan 43,953 位关注者
Omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship.
关于我们
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and beyond.
- 网站
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https://www.bluewheelmedia.com/
Blue Wheel的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Birmingham,Michigan
- 类型
- 私人持股
- 创立
- 2011
- 领域
- Social Media、Search Engine Optimization、Graphic Design、Amazon Advertising、Amazon、Facebook、Google、Digital Advertising、Digital Marketing、Instagram、Content Production、Creative Services和marketplace advertising
地点
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主要
US,Michigan,Birmingham,48009
Blue Wheel员工
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Tom Sesti
Delivering end-to-end D2C, e-retail, and marketplace solutions, from click to ship
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Jessica Mosley
People Person - People Operations - Talent Acquisition
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Michael Tomasch
Business Development at Revive
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Lisa Wendland, MBA
Ecommerce & Digital Transformation Expert | 15+ Years Driving High-Revenue Growth | Professor
动态
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StreetStrider, the first 2-in-1 Indoor + Outdoor Elliptical Bike, was navigating post-pandemic DTC advertising challenges. Blue Wheel partnered with them to tackle these challenges head-on with a full-funnel strategy. Here’s how we did it: ?? Engaged new audiences through upper funnel Video View campaigns. ?? Retargeted viewers with lower-funnel ads to drive conversions. ?? Optimized ad spend and reduced frequency to combat audience fatigue. The results speak for themselves: ?? +398% ROAS (4.15x → 20.69x) ?? +300% Purchases ?? +462% Revenue By challenging the stigma around upper-funnel campaigns, we not only created a stronger lower funnel but also delivered immediate, measurable growth—proving that innovation isn’t just in the product but in how you market it. Check out the full case study here ?? https://lnkd.in/gKdeP3Ua Ready to take your brand’s performance to the next level? Reach out to our team! #DigitalMarketingAgency #DTCAdvertising #PerformanceMarketing #eCommerce #FullFunnelStrategy #PaidSocial #MarketingStrategy
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A new eCommerce Exchange video is now live! ?? This time, we’re diving into how influencer marketing shapes your overall digital strategy. Nicole Reich and Zachary Riegle are breaking down the three ways influencer efforts supercharge your omni-channel approach: ?? Enhancing advertising performance ?? Elevating organic social strategies ?? Boosting PDP & marketplace conversions ?? Ready to see how influencers can amplify your results across every channel? Watch the full video here ?? https://lnkd.in/gWtWm37A #InfluencerMarketing #DigitalStrategy #eCommerce
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Is your brand blending in when it should be standing out? ? A creative agency can bring expertise and a digital-first approach to help you save time, spark innovation, and achieve impactful results. In our latest blog, we break down how partnering with a creative agency helps you: ?? Leverage data-driven insights ?? Stay ahead of industry trends ?? Build a collaborative strategy to elevate your brand Ready to take your marketing to the next level? Read more ?? https://lnkd.in/gNhVSNig #MarketingStrategy #CreativeAgency #BrandGrowth
Top Benefits of Hiring a Creative Agency for Your Brand - Blue Wheel
bluewheelmedia.com
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Please join us in congratulating?Hilary Ayoub on her 6th anniversary at Blue Wheel! Hilary has served as the glue that keeps this company and its day to day running smoothly since she joined us. We do not know what we would do without her support and positive attitude. She is not only capable of taking on just about any task that comes her way, but she always brings light and positivity into every room (whether physical or digital) that she enters. Hilary - we celebrate you today and always, and thank you for each and every contribution you have made and continue to make for this company. Congrats!!!
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Lisa Wendland, MBA is breaking down email delivery tactics. Check out her post below or reach out to her to chat all things email! #EmailMarketing
Following outdated deliverability tactics? You could be hurting your brand’s reach more than helping. Deliverability is more than just “playing it safe.” If your email strategy is based on?outdated tactics, you may be limiting your own inbox reach. In fact, 1 in 6 emails never make it to the inbox (Validity). Why? Because strategies like relying solely on “safe” send times or avoiding bold subject lines limit engagement, making ISPs less likely to prioritize your emails. Deliverability is about balancing strong technical practices with bold, customer-centric messaging that drives opens and clicks. It’s time to rethink deliverability beyond just compliance. Test innovative deliverability techniques, such as frequency capping for less-engaged subscribers and re-engagement campaigns that provide a “snooze” option. Frequency capping involves reducing email frequency for low-engagement subscribers to help maintain a healthy sender score. Meanwhile, a “snooze” option can refresh engagement by allowing recipients to pause emails temporarily instead of unsubscribing. Both techniques can improve deliverability without sacrificing customer trust. Need more?tactics for staying at the top of the inbox? Send me a DM and we can chat about your specific concerns. #deliverability #emailmarketing #digitalstrategy
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Walmart has updated its Pro-Seller criteria and benefits! To earn the badge, you’ll need to hit a few key performance goals like shipping orders on time and offering competitive prices. ?? It’s a great opportunity to level up your business and boost your presence on Walmart! Read more in our latest Marketplace Update ?? https://lnkd.in/gXgFYSUB #WalmartProSeller #WalmartSeller
Updated Walmart Pro Seller Requirements - Stand Out from Your Competitors - Blue Wheel
bluewheelmedia.com
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When fitness equipment brand, PowerBlock, came to us with a challenge to scale during their promotional period, we knew we needed to think strategically. ?? The results? Record-breaking growth: ? 219% increase in spend behind retargeting ? 106% more revenue from Meta than anticipated ? 102% growth in retargeting reach ? 94% jump in retargeting revenue How we achieved it: ?? Traffic campaigns: Built a strong upper funnel by driving cost-efficient landing page views with impactful influencer and production content. ?? Creative strategy: Tested underutilized videos tailored for diverse audiences. ?? Smart retargeting: Leveraged built-up audience pools to maximize efficiency and scale during promos. This approach turned potential hurdles into scalable opportunities, proving that investing in the funnel pays off when done right. ?? Check out the full case study here ?? https://lnkd.in/gr8_dxkF Ready to scale your brand’s growth? Contact Blue Wheel to learn how our tailored strategies can elevate your performance. #eCommerceAgency #PaidSocial #DTCAdvertising
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Creating AMC custom audiences can be a game-changer for eCommerce brands, providing laser-focused targeting that boosts ad effectiveness and ROI. ?? Our latest blog explores Amazon Marketing Cloud (AMC), a powerful tool for gaining valuable insights, creating custom audiences, and supercharging your ad performance. Learn how to reach customers with rule-based and lookalike audiences tailored to your brand and elevate your strategy for the holiday season and beyond! Read the full blog here ?? https://lnkd.in/gphaA7i3 #AmazonAds #AmazonDSP #AmazonAMC
Creating & Targeting Custom Audiences with Amazon Marketing Cloud (AMC) - Blue Wheel
bluewheelmedia.com
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Check out some behind the scenes footage from our shoot with Westmore Beauty. ??? ?? Want to expand your brand creative? Talk to the team! https://lnkd.in/gpRZrpgG #CreativeAgency #TikTok #BehindTheScenes