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Blue Wheel

Blue Wheel

广告服务

Birmingham，Michigan 46,169 位关注者

Omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship.

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关于我们

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and beyond.

网站
https://www.bluewheelmedia.com/
所属行业
广告服务
规模
51-200 人
总部
Birmingham，Michigan
类型
私人持股
创立
2011
领域
Social Media、Search Engine Optimization、Graphic Design、Amazon Advertising、Amazon、Facebook、Google、Digital Advertising、Digital Marketing、Instagram、Content Production、Creative Services和marketplace advertising

地点

Blue Wheel员工

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动态

  • 查看Blue Wheel的组织主页
    Blue Wheel

    46,169 位关注者

    Amazon DSP’s Performance+ is delivering strong results for brands, and we’re seeing the impact firsthand. Our team at Blue Wheel put it to the test, and the results have been eye-opening. Ready to make your ad dollars work harder? #AmazonDSP #Performance+ #AmazonUpdates #AmazonAgency

    查看Eitan Reshef的档案
    Eitan Reshef

    Omni-Channel Digital Commerce - From Click To Ship

    ? Who has tested Amazon DSP’s Performance+ yet?? ? Amazon’s AI-powered feature takes first-party data and machine learning to optimize campaigns in real-time—no manual tweaking needed.? ? At Blue Wheel, we put it to the test, comparing its lower-funnel remarketing to our manually optimized DSP campaigns.?? ? The verdict? Performance+ consistently outperforms traditional setups in attributed Amazon sales.? ? Two standout cases: a pet food company and a beauty brand both saw higher conversion rates and better cost efficiency with Performance+. And for DTC brands, adding an event tag to their website is unlocking even more value—syncing Amazon and site data to boost conversions.? ? So, what does this mean for brands?? ? ?? Lower CPA & higher ROAS? ?? Smarter audience targeting? ?? The ability to start small, test, and scale? ? Thanks to improved audience targeting on DSP, you can allocate ad spend more efficiently, begin with smaller investments, and refine your strategy through testing.? ? Keep embracing innovation like Amazon DSP Performance+. If you have questions, reach out!

  • 查看Blue Wheel的组织主页
    Blue Wheel

    46,169 位关注者

    With Amazon Marketing Cloud #AMC now powering Sponsored Ads— it's unlocking smarter targeting and stronger performance for brands of all sizes. Now, advertisers can: ? Supercharge bids for Sponsored Products & Sponsored Brands ? Fine-tune audience targeting with Sponsored Display ? Retarget shoppers based on their actual actions Whether you sell #apparel, #beauty, #luggage, or beyond, AMC helps you target smarter and sell better. ?? Get expert tips on using AMC for Sponsored Ads ?? https://lnkd.in/g85jTmPJ #AmazonMarketingCloud #SponsoredAds #EcommerceMarketing ?

  • 查看Blue Wheel的组织主页
    Blue Wheel

    46,169 位关注者

    Amazon now highlights products with unusually high return rates, which can significantly impact consumer trust and sales. ?? To avoid the "Frequently Returned Item" badge getting added to your product pages, monitor your Voice of the Customer dashboard, ensure accurate product listings, and address issues like defects or unclear product details. Read more in our latest Marketplace Update ?? https://lnkd.in/gmwH-bks

  • 查看Blue Wheel的组织主页
    Blue Wheel

    46,169 位关注者

    Pop-ups get a bad rap, but when optimized correctly, they can fuel email growth AND boost conversions. We recently ran an A/B test for a leading fitness brand, comparing a 5% vs. 10% discount pop-up. Check out Lisa's post for the results!??

    查看Lisa Wendland, MBA的档案
    Lisa Wendland, MBA

    Strategic Marketing Leader | 15+ Years Driving Growth | Open to Board Opportunities

    A/B testing that boosts email sign-ups AND conversions? Here’s how we did it... Pop-ups get a bad rap, but when optimized correctly, they can fuel your email lists AND drive more first-time buyers. We recently tested a?5% vs. 10% discount pop-up?for a leading fitness equipment brand to see which drove better sign-ups and purchase conversions. ?? The Winning Results? ??10% discount increased sign-ups by 95% on mobile. ??Conversions jumped 78% with 10% vs. 5%. ??The test ended early?due to a?99.9% probability of winning. A deeper discount may seem like an obvious winner, but we wanted to know the full impact of the higher discount during a slow period - profitability is on the line when everything is always on sale. Each version directed users into a?welcome email flow, where we tracked?sign-up rates, purchase conversions, and engagement trends. Key Takeaways: ? Mobile-first matters?– mobile conversions nearly doubled. Mobile-first strategies are?non-negotiable?for brands looking to grow their email list and first-time sales. ? Bigger discounts result in more sign-ups but also attract discount-seekers. Tag contacts with their source, such as "discount pop-up," to identify and track trends among subscribers' segments. ? Smart discounting wins: use higher offers strategically during slow periods. Year-round discounts may not be sustainable. Our recommendation? Deploy higher discounts strategically during slow periods or significant sales events while testing other incentives (e.g., giveaways on pop-ups while a sitewide sale is already running). DTC brands leave thousands on the table?by skipping A/B testing on pop-ups. If you’re not testing, you’re guessing. We achieved?higher email sign-ups and purchase conversions, proving that?strategic A/B testing unlocks growth for DTC brands. Want help optimizing your pop-ups for maximum conversions? Let’s talk. #ecommerce #emailmarketing #popups #dtc #abtesting #retentionmarketing

  • 查看Blue Wheel的组织主页
    Blue Wheel

    46,169 位关注者

    Amazon's Rufus is an AI-powered shopping assistant that enhances the online shopping experience by providing context-driven answers, personalized recommendations, and product comparisons. ??? Sellers who optimize their product listings with clear, comprehensive information can benefit from Rufus's ability to provide more relevant, context-driven answers, helping drive informed purchasing decisions and boosting sales potential. Read more in our latest marketplace update article ?? https://lnkd.in/gj_dtnA4

  • 查看Blue Wheel的组织主页
    Blue Wheel

    46,169 位关注者

    Amazon DSP Performance+ is transforming how brands run ads with AI, automation, and first-party data. By improving ROAS and optimizing CPA, this feature can help you reach your goals and get better results.??? Explore how Performance+ is driving success for industries from retail to automotive, and learn the key benefits of utilizing this advanced tool. Read our latest blog to discover how it can improve your advertising strategy ?? https://lnkd.in/gR9Bp4Gp #AmazonDSP #RetailBrands #EcommerceAgency

  • 查看Blue Wheel的组织主页
    Blue Wheel

    46,169 位关注者

    As of February 20, 2025, Amazon removed the Partial Split shipment option for FBA Sellers. Instead, you’ll choose between Amazon-Optimized Shipment Splits or Minimal Shipment Splits. Optimized shipment splits can save on fees and speed up delivery, making it great for high-volume sellers! Read more in our latest Marketplace Update ?? https://lnkd.in/gbyaZw_C #AmazonSellers #FBA #FBAsellers

  • 查看Blue Wheel的组织主页
    Blue Wheel

    46,169 位关注者

    Help us congratulate both Ryan Morlando and Cole Greer both on their 3 year anniversaries!!! Shoutout to?Ryan for 3 years with the Day One Digital team at Blue Wheel. Ryan has been, and continues to be, an invaluable addition to the team. Over the past 3 years, Ryan has grown significantly and proven to be adept at applying his skills as a developer to add value to existing projects and lead new ones. His can-do attitude, combined with his pragmatic problem-solving skills, gives the team confidence in our commitment to improve and expand our capabilities. Congrats, Ryan! Congrats to Cole on his 3-year journey with the Day One Digital team at Blue Wheel.?Cole hit the ground running, consistently delivering results for our clients. Whether it’s managing new item setup projects or recovering thousands of dollars on behalf of our clients, Cole’s positive attitude makes him a pleasure to work with. Cole, we are lucky to have you on the team and want to celebrate your contributions over the past three years! Cheers!?

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  • 查看Blue Wheel的组织主页
    Blue Wheel

    46,169 位关注者

    In our latest eCommerce Exchange, Nicole Reich sat down with Director of Marketplace Advertising, Whitney Weaver, to discuss the recent updates seen across the Amazon DSP as well how these opportunities can help brands maximize ad performance. With the recent updates, Amazon has made DSP more accessible, allowing more brands to leverage powerful programmatic advertising strategies. These changes mean: ? More precise audience targeting, even with lower spend ? Improved AI-driven insights to optimize performance ? Increased flexibility in leveraging DSP and AMC for brand growth Watch the full video to learn how these updates can maximize your ad performance ?? https://lnkd.in/g-8vHRWu

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