A new eCommerce Exchange video is now live! ?? This time, we’re diving into how influencer marketing shapes your overall digital strategy. Nicole Reich and Zachary Riegle are breaking down the three ways influencer efforts supercharge your omni-channel approach: ?? Enhancing advertising performance ?? Elevating organic social strategies ?? Boosting PDP & marketplace conversions ?? Ready to see how influencers can amplify your results across every channel? Watch the full video here ?? https://lnkd.in/gWtWm37A #InfluencerMarketing #DigitalStrategy #eCommerce
Blue Wheel
广告服务
Birmingham，Michigan 43,860 位关注者
Omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship.
关于我们
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and beyond.
- 网站
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https://www.bluewheelmedia.com/
Blue Wheel的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Birmingham，Michigan
- 类型
- 私人持股
- 创立
- 2011
- 领域
- Social Media、Search Engine Optimization、Graphic Design、Amazon Advertising、Amazon、Facebook、Google、Digital Advertising、Digital Marketing、Instagram、Content Production、Creative Services和marketplace advertising
地点
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主要
获取路线
US，Michigan，Birmingham，48009
Blue Wheel员工
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Tom Sesti
Delivering end-to-end D2C, e-retail, and marketplace solutions, from click to ship
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Jessica Mosley
People Person - People Operations - Talent Acquisition
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Michael Tomasch
Business Development at Revive
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Lisa Wendland, MBA
Ecommerce & Digital Transformation Expert | 15+ Years Driving High-Revenue Growth | Professor
动态
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Is your brand blending in when it should be standing out? ? A creative agency can bring expertise and a digital-first approach to help you save time, spark innovation, and achieve impactful results. In our latest blog, we break down how partnering with a creative agency helps you: ?? Leverage data-driven insights ?? Stay ahead of industry trends ?? Build a collaborative strategy to elevate your brand Ready to take your marketing to the next level? Read more ?? https://lnkd.in/gNhVSNig #MarketingStrategy #CreativeAgency #BrandGrowth
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Please join us in congratulating?Hilary Ayoub on her 6th anniversary at Blue Wheel! Hilary has served as the glue that keeps this company and its day to day running smoothly since she joined us. We do not know what we would do without her support and positive attitude. She is not only capable of taking on just about any task that comes her way, but she always brings light and positivity into every room (whether physical or digital) that she enters. Hilary - we celebrate you today and always, and thank you for each and every contribution you have made and continue to make for this company. Congrats!!!
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Lisa Wendland, MBA is breaking down email delivery tactics. Check out her post below or reach out to her to chat all things email! #EmailMarketing
Ecommerce & Digital Transformation Expert | 15+ Years Driving High-Revenue Growth | Professor
Following outdated deliverability tactics? You could be hurting your brand’s reach more than helping. Deliverability is more than just “playing it safe.” If your email strategy is based on?outdated tactics, you may be limiting your own inbox reach. In fact, 1 in 6 emails never make it to the inbox (Validity). Why? Because strategies like relying solely on “safe” send times or avoiding bold subject lines limit engagement, making ISPs less likely to prioritize your emails. Deliverability is about balancing strong technical practices with bold, customer-centric messaging that drives opens and clicks. It’s time to rethink deliverability beyond just compliance. Test innovative deliverability techniques, such as frequency capping for less-engaged subscribers and re-engagement campaigns that provide a “snooze” option. Frequency capping involves reducing email frequency for low-engagement subscribers to help maintain a healthy sender score. Meanwhile, a “snooze” option can refresh engagement by allowing recipients to pause emails temporarily instead of unsubscribing. Both techniques can improve deliverability without sacrificing customer trust. Need more?tactics for staying at the top of the inbox? Send me a DM and we can chat about your specific concerns. #deliverability #emailmarketing #digitalstrategy
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Walmart has updated its Pro-Seller criteria and benefits! To earn the badge, you’ll need to hit a few key performance goals like shipping orders on time and offering competitive prices. ?? It’s a great opportunity to level up your business and boost your presence on Walmart! Read more in our latest Marketplace Update ?? https://lnkd.in/gXgFYSUB #WalmartProSeller #WalmartSeller
Updated Walmart Pro Seller Requirements - Stand Out from Your Competitors - Blue Wheel
bluewheelmedia.com
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When fitness equipment brand, PowerBlock, came to us with a challenge to scale during their promotional period, we knew we needed to think strategically. ?? The results? Record-breaking growth: ? 219% increase in spend behind retargeting ? 106% more revenue from Meta than anticipated ? 102% growth in retargeting reach ? 94% jump in retargeting revenue How we achieved it: ?? Traffic campaigns: Built a strong upper funnel by driving cost-efficient landing page views with impactful influencer and production content. ?? Creative strategy: Tested underutilized videos tailored for diverse audiences. ?? Smart retargeting: Leveraged built-up audience pools to maximize efficiency and scale during promos. This approach turned potential hurdles into scalable opportunities, proving that investing in the funnel pays off when done right. ?? Check out the full case study here ?? https://lnkd.in/gr8_dxkF Ready to scale your brand’s growth? Contact Blue Wheel to learn how our tailored strategies can elevate your performance. #eCommerceAgency #PaidSocial #DTCAdvertising
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Creating AMC custom audiences can be a game-changer for eCommerce brands, providing laser-focused targeting that boosts ad effectiveness and ROI. ?? Our latest blog explores Amazon Marketing Cloud (AMC), a powerful tool for gaining valuable insights, creating custom audiences, and supercharging your ad performance. Learn how to reach customers with rule-based and lookalike audiences tailored to your brand and elevate your strategy for the holiday season and beyond! Read the full blog here ?? https://lnkd.in/gphaA7i3 #AmazonAds #AmazonDSP #AmazonAMC
Creating & Targeting Custom Audiences with Amazon Marketing Cloud (AMC) - Blue Wheel
bluewheelmedia.com
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Check out some behind the scenes footage from our shoot with Westmore Beauty. ??? ?? Want to expand your brand creative? Talk to the team! https://lnkd.in/gpRZrpgG #CreativeAgency #TikTok #BehindTheScenes
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Premium Label Supply partnered with Blue Wheel to fuel substantial growth in a fiercely competitive label market. Their goals? Boost ad spend and sales, keep ACoS under 35%, and outperform top label brands, especially during peak seasons like back-to-school and Q4. Key Strategies & Wins: ?? Conquesting Campaigns: Targeted competitor brands, enhancing visibility and brand recognition. ?? Aggressive Optimization: Focused on top keywords and competitor products, improving Premium Label Supply’s position. ?? Top-of-the-Search Modifiers: Increased modifier to secure top placements for high-volume keywords, which saw significant returns. ?? Search Term Isolation (STI): Leveraged STI for effective scalability, integrating research campaigns to continuously capture new customers and expand reach. And the results? Check them out for yourself! ?? 419% increase in year-over-year sales growth ?? 48% year-over-year growth in clicks ?? Record-breaking sales in April—a 4.85% increase over the previous peak in August! Our team’s strategic approach gave Premium Label Supply a competitive edge, achieving sustainable growth and a dominant market presence. Read the full case study here ?? https://lnkd.in/g4Z_KHK4 #CaseStudy #BlueWheel #eCommerceGrowth #AmazonAdvertising?
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If you’re noticing unexpected discrepancies in your Seller Central Transaction Report or Financial Events API data, you’re not alone. Blue Wheel President, Tom Sesti recently discussed the implications of this change for brands. If you're experiencing similar issues, have a listen: https://lnkd.in/gm_CHnvz #AmazonSellers #SellerCentral #DeferredTransactions #AmazonUpdates
If you’re noticing unexpected discrepancies in your Seller Central Transaction Report or Financial Events API data, you’re not alone.? Last month, Amazon introduced the Deferred Transactions Report in an effort to provide more visibility into the funds that they reserve -- however – it has also added a new layer of complexity for sellers. Amazon’s update reserves payment on orders until seven days after delivery, affecting your POS/ERP reports and even showing negative net sales for certain periods in the transaction report and Financial Events API. For brands using financial events as their key data pipeline or transaction reports as their reporting input, this shift can have a huge impact.? I recently sat down with Sreenath Reddy, Founder of Intentwise, Inc. to discuss the implications of this for brands. If you’re seeing negative net sales in the Financial Events API or 0 product sales in the Transaction Report, have a listen: https://lnkd.in/gx6AV_nT It is worth noting that there are manual ways to get this information out of Seller Central, described below:?? - Go to Transaction View and filter down to deferred transactions, hit update, it will give you all the deferred transactions that exist. In this transaction report, it will also give you a forecast (Payment Release Date) of when they’ll pay it.?? - Go into Reports Repository and get your Deferred Transactions as well. It is a lengthy report, but you can download all of the transactions. As we continue to partner with Intentwise to find the best ways to adapt, stay tuned, comment below, or reach out for more insights on navigating this shift! #Amazon #Ecommerce #AmazonSellers #FBA #DeferredTransactions #Payments #CashFlow #BusinessTips #SellerCentral #AmazonUpdates