BlueStout.com - Ecommerce Experts

?? Tariffs are looming: Is your brand prepared? The clock is ticking as tariffs threaten to erode your margins fast. That’s if you’re not prepared. TODAY our head of optimization is joining a team of experts for a live webinar to share how you can minimize the uncertainty. Join us at 11a PT / 2p ET to hear top minds in eCommerce, pricing, and supply chain go over how to price your products in a post-tariff world, and how you can test what percentage you should be absorbing vs passing on. Let’s get you as prepared as possible. Grab your spot ?? tinyurl.com/5c79v7jn

Want to increase your Cart and Checkout conversions? TODAY I’ll be going LIVE with our head of optimization to show you exactly how to design and build Cart and Checkouts that increase conversions. I'll share the framework we use to decrease Cart and Checkout abandonment rates for 8 and 9-figure DTC brands. While also increasing AOV. Join us at 11amPT/ 2pmET. Sign up here. https://lu.ma/vea067s3

How do you design Cart and Checkout pages that convert? What I’m about to share with you is the framework we use to decrease Cart and Checkout abandonment rates for 8 and 9-figure brands. While also increasing AOV. And, tomorrow I’ll be going LIVE with our Head of Optimization to show you exactly how to design and build Cart and Checkouts to increase conversions. But first, I want to share with you the 2 keys to a high converting checkout process. At Blue Stout, we’ve spent the last 10 years running thousands of A/B tests. When it comes to optimizing your cart and checkout, these are the 2 strategies to follow: 1) Remove Excess Friction Customer friction comes in many forms. It can be forcing a customer to make an extra click, or asking them to select an extra option. But most often, friction comes into the form of unanswered questions. You’ve likely been in this exact situation. You are shopping and find a pair of shoes online that you want to take on vacation. But, when you go to purchase, there is no exact delivery timeline. How are you supposed to know if they will arrive before you leave town? This unanswered question is FRICTION. And it causes you to abandon the purchase. Removing excess friction requires you to deeply understand your customer’s needs and anticipate all the questions they will ask BEFORE making a purchase. Tomorrow, I’ll outline our framework for identifying these questions. 2) Calm the “Perceived” Risk of Purchase You know your product is awesome. But, your NEW customer does not. They don’t know you from Adam. So while there is no real risk to the customer when buying your product. Your customer doesn’t know that. And their sense of “perceived risk” must be calmed. If a customer has made the effort to find the right product and add it to their cart, they are a HOT buyer that you want to keep in the funnel and quickly move to checkout and purchase. Likely the #1 thing stopping them, is a little voice in their head talking them out of making a purchase from a new brand. Tomorrow, I’ll share with you the most effective ways to reduce your customer’s “perceived” risk of making a first purchase with you. And a few special tricks and tools we use to bring buyers back who have already abandoned. Finally, I’ll wrap it up by analyzing a few top DTC brand sites to show you exactly how you can apply our tactics to your own Cart and Checkout. Grab Your Spot Here:? https://lu.ma/vea067s3

Want to increase your AOV and revenue per site visitor? TODAY I’ll be going LIVE with Justuno CEO and Co-Founder Erik Christiansen to show you the exact upsell strategies that are guaranteed to increase AOV without hurting conversions. We’ll share where to place upsells for maximum results, with examples from CPG, Apparel, Luxury, Health and more. Join us at 10amPT/ 1pmET. Sign up here. https://lu.ma/68opla4e

How do you launch upsells and cross-sells that are guaranteed to increase AOV without hurting conversions? What I’m about to share with you is the formula we use to launch upsells and increase AOV for 8 and 9-figure DTC brands. And, this Thursday I’ll be going LIVE with my good friend Erik Christiansen of Justuno, to show you how you can apply this formula to your brand to increase your AOV, without hurting your conversion rates. But first, I want to share with you the 3 questions we always ask before launching an upsell or cross-sell offer: 1) Is the upsell or cross-sell price negligible compared to the main product? All upsell and cross-sell offers start with a customer first choosing a product. We then pitch them to upgrade or add additional products to their cart. A great upsell or cross-sell offer is one with a negligible cost as compared to the main product. 2) Is there an incentive to purchase now together, vs later separately? As a buyer, why should I buy this offer now vs later? If I buy a pair of shoes, do I really also need a pair of pants now? What’s my incentive to upgrade my purchase now, vs coming back to buy it later? 3) Does the upsell or cross-sell offer make the main product more valuable or desirable? The perfect upsell makes the original product better. It’s like buying peanut butter and getting an offer for jelly. The combination is better than each separately. Tomorrow, I’m going to show you how we utilize this framework to craft the ultimate upsell and cross-sell offers. Where to place them on your site. And how to ensure they increase your AOV without hurting your conversion rates. And, if you show up LIVE tomorrow, we’ll review your site and show you exactly how you can apply winning upsells for your brand. Grab Your Spot Here: https://lu.ma/68opla4e

Want to increase your Product Page conversions? TODAY I’ll be going LIVE with our Head of Optimization to show you exactly how to design and build Product Pages that are guaranteed to convert new buyers. I'll share the formula we use to design and launch high-converting product pages for 8 and 9-figure DTC brands. Join us at 10amPT/ 1pmET. Sign up here. https://lu.ma/ded7f3kc

How do you design and launch a product page guaranteed to convert new buyers? What I’m about to share with you is the formula we use to design and launch high converting product pages for 8 and 9-figure DTC brands. But first, some context. Over the last 10 years, our team has run thousands of A/B tests for 100s of DTC brands. Most of those A/B tests focused on the product page. What we’ve learned is that most brands and agencies are really good at designing beautiful stores and product pages. But, while the designs are beautiful, they lack the specific triggers needed to convert a first time visitor. Let’s be honest, most brands just copy their competition or the latest trendy site design. And ignore the fundamental buyer psychology of their customers. It doesn’t matter what you sell. All customers will go through 2 stages before making a purchase decision: 1) Emotional Desire A subconscious wave of desire to buy your product. Either because they want or need it. This decision is always rooted in emotion. And, you can manufacture this sense of desire on your product page. 2) Logical Justification Once your visitor has decided they want what you are selling, they will then justify the decision with logic. But, not before asking themselves a series of questions. Tomorrow, I’m going to walk you through this exact 2 stage process, including the KEY QUESTIONS your customers are asking. And show you how we design product pages that create a burning desire for your product, AND help visitors logically justify the decision to buy. And I’ll wrap it up by analyzing a few top DTC brand sites to show you exactly how you can apply it to your product page. Grab Your Spot Here: https://lu.ma/ded7f3kc

Want to increase your Cart and Checkout conversions? TODAY I’ll be going LIVE with my good friend Erik Christiansen of Justuno, to show you exactly how to design and build Cart and Checkouts to increase conversions. I'll share the framework we use to decrease Cart and Checkout abandonment rates for 8 and 9-figure brands. While also increasing AOV. Join us at 10amPT/ 1pmET. Sign up here. https://lu.ma/6fs6mh4x

We helped Lane201 increase their AOV 10%. Which added millions in additional annual revenue. With only 4 updates to their cart. If you have a large catalog and want to increase your AOV – start with the cart. Here's exactly what we added (and why it worked): https://lnkd.in/dbUaxzx7