We’re excited to partner with Uber Direct to power on-demand floral deliveries for our network of florists! ???? #ValentinesDay #Florists #FlowerDelivery #UberDirect #BloomNet #1800Flowers
Nine years ago, when I stepped into the GM role at Uber Eats NYC, we had this little side hustle in our portfolio called UberRush: an on-demand bike messenger service for local businesses (and also in the Rider app). It was a scrappy product that ended up mostly fulfilling Seamless restaurant orders ????♂???, stagnating at a few million in ARR. Meanwhile, Eats NYC quickly grew from $10M to >$100M ?? . So we mothballed Rush to focus on scaling Eats ??????, growing it to eventually become bigger than Seamless (now Grubhub) in NYC??. ? ? We brought Rush back in 2019 to support our partnership with sweetgreen??. Then, during the Covid delivery boom, we expanded it to meet local business’ needs, and rebranded it as "Uber Direct." The #Postmates acquisition later that year helped take it further, bringing in major national partners like Apple.? ? Fast forward to today, and I’m on the other side of the equation, bringing Uber Direct into new industries. Today we announced launching it on the BloomNet platform, making it available to >1,000 florists & gourmet food shops nationwide—Uber Direct’s first US national floral partner.? ? Valentine’s Day is one of the most demanding weeks of the year for florists—this year, BloomNet florist partners supporting 1-800-FLOWERS.COM, INC. will deliver over 24 million stems. And a top challenge during these peak holidays is finding enough drivers to meet the surge in demand.????? ? With Uber Direct, florists in our network can scale their delivery capacity, leveraging BloomNet’s tech and national pricing power to get more flowers into more hands—without compromise.????????????? ? Excited to see this come to life this Valentine’s! ??? ? Great to work closely with the amazing Uber team including Jessica Waskow Jake Stein Bernie Huddlestun & Kiran Vinta, and shoutout to the BloomNet team Ted Nelson David Schrier Sue C. Marvin Rodriguez and many more. https://lnkd.in/giWdGWMB https://lnkd.in/gXpqQmFW #ValentinesDay #Florists #FlowerDelivery #UberDirect #UberEats #BloomNet #1800Flowers