BloomNation

?? Happy International Women's Day!?? ? Today, we celebrate the incredible contributions of women in the floral industry—the visionaries, creators, and entrepreneurs who bring beauty into the world every day. ? If you missed our exclusive?International Women’s Day Event,?you can watch the replay now. Hear top industry leaders?Kate Penn?(CEO,?Society of American Florists),?Jodi McShan(VP,?McShan Florist and Treasurer at MAS), and?Nita Robertson AIFD,CFD?(Publisher,?Florists' Review) share their insights on?2025 trends, challenges, including?inflationary prices?and looming?tariffs, plus?innovative strategies?shaping the future of floristry. Let’s continue to uplift, support, and celebrate women in our industry—not just today, but every day. ?? https://lnkd.in/geuTqVmX #InternationalWomensDay #IWD #FloralIndustry #WomenLeaders #BloomNation

We’re just days away from?BloomNation’s International Women’s Day event on March 6th, during which we’ll be celebrating the incredible?women leaders shaping the floral industry. One of our esteemed panelists is?Nita Robertson AIFD,CFD, whose journey in floristry is nothing short of inspiring. ???? With over?20 years in the industry, Nita started by purchasing?Santa Cruz Floral, where she mastered both the art and business of floristry. After two decades in retail, she transitioned into a new role at?Florists' Review, where she is now a publisher. Nita continues to share her knowledge through?floral tutorials, industry insights, trends and business-building strategies?for florists. Now based in Colorado, she’s bringing her expertise and passion for floristry to our discussion. Nita is especially excited to share?the latest floral trends?and valuable industry insights that can help florists?stay ahead in an evolving market. ???Don’t miss this celebration of women in floristry—reserve your spot today! March 6th | 11 AM - 12 PM PT Register here: https://lnkd.in/gkNvjezC #InternationalWomensDay #BloomNation #FloristsReview #FloralIndustry

Exciting News! We’re thrilled to announce our first official partnership under the BloomNation Partnership Program: Greenchoice Flowers. ???? Greenchoice Flowers is a leader in eco-friendly floral solutions, providing high-quality, sustainable flowers to florists across the country. Their commitment to sustainability and innovation aligns perfectly with our mission to empower independent florists with the best tools, products, and resources. Through this partnership, BloomNation and Greenchoice Flowers will work together to help florists increase their online sales, streamline operations, and access top-tier floral products—all while prioritizing sustainability. ?? ?? For individual retail florists who want to learn more about how BloomNation supports florists with cutting-edge tools—including high-converting websites, an advanced PoS system, automated marketing, and wedding & event solutions—click here: ?? https://lnkd.in/gpTYfmrj This is just the beginning! Our Partnership Program is designed for wholesalers, growers, funeral homes, and floral suppliers who want to support local florists while expanding their own reach. Learn more about how you can get involved: Read more here: ?? https://lnkd.in/gVzrXevk A big welcome to Greenchoice Flowers—we’re excited for what’s ahead! ?? #BloomNation #GreenchoiceFlowers #FloristSuccess #FloralPartnerships #SustainableFloristry #FloralIndustry

??Celebrating Women Leaders in Floristry: Jodi McShan, VP of McShan Florist?? As we continue highlighting influential women shaping the floral industry ahead of our?International Women’s Day virtual event on March 6, we’re thrilled to feature?Jodi McShan, Vice President of McShan Florist. Growing up in her family’s flower shop, Jodi learned firsthand the dedication, creativity, and personal touch that define a successful florist. Today, she carries forward her family’s legacy, overseeing operations at?McShan Florist, one of the most respected floral businesses in Texas. Beyond her work in floristry, she also plays a key role in?MAS Direct Network, Inc.,?helping florists streamline their business operations with industry-specific software. In addition to her leadership in the floral industry, Jodi is an?accomplished attorney, specializing in business, intellectual property, and family law. Her journey speaks to the power of?hard work, adaptability, and leadership in a family-owned business.?Join us on March 6 as Jodi shares her insights on industry trends, challenges, and innovations shaping the future of floristry. ???March 6, 2025 | 11 AM PT | 2 PM ET ???Register now: https://lnkd.in/gkNvjezC #FloralIndustry hashtag #WomenInFloristry hashtag #InternationalWomensDay hashtag #FloristCommunity hashtag #Leadership hashtag #BloomNation

?? Celebrating Women Leaders in Floristry: Kate Penn, CEO of SAF ?? As we count down to our?International Women’s Day virtual event on March 6, we’re highlighting influential women shaping the floral industry—starting with?Kate Penn, CEO of the Society of American Florists (SAF). With 37 years in the floral industry, Kate has dedicated her career to strengthening and advocating for florists nationwide. From her early days as a journalist and writer to leading SAF’s mission to?connect and cultivate a thriving floral community,?Kate has played a pivotal role in industry education, government advocacy, and media representation. Her leadership ensures that florists have the resources, insights, and support they need to thrive. What makes her job so special??“The beauty and positive impact on emotional well-being derived from flowers and plants. This industry adds to the world’s joy and love.” Join us on March 6th to hear from Kate and other inspiring women leaders as they discuss industry trends, challenges, and innovation. ???March 6, 2025 | 11 AM PT ??Register now:? https://lnkd.in/gkNvjezC #FloralIndustry #WomenInFloristry #InternationalWomensDay #FloristCommunity #Leadership #BloomNation #SAF

In honor of International Women’s Day, we’re bringing together top floral industry leaders for a powerful virtual event. Hear from?Kate Penn (CEO, SAF), Jodi McShan (VP, McShan Florist), and Jules Lewis Gibson (President, Florists’ Review Media Group)?as they share insights on industry trends, challenges, and innovation shaping the future of floristry. ???Thursday, March 6th ??11 AM PT | 12 PM MT | 1 PM CT | 2 PM ET ???Virtual | Free Registration? Hosts: Farbod Shoraka & Sonia Maslovskaya Don’t miss this opportunity to celebrate the impact of women in the floral industry and gain valuable knowledge to stay ahead! Register today: https://lnkd.in/gkNvjezC

This is a great article by our partner, Joost Bongaerts of Florabundance, Inc., on Valentine's Day insights in the US floral industry! https://lnkd.in/gRRGNxvR #Valentine's #VDay2025 #Florists #FloralWholesalers

?? BloomNation is proud to share that our partner florists achieved record-breaking results this Valentine’s Day 2025, even under the challenge of a Friday holiday. Our innovative platform and comprehensive marketing support drove unprecedented website conversion rates, order volume, and revenue. With advanced point-of-sale features, enhanced website tools, and the introduction of our video card messaging solution, we empowered local florists to deliver exceptional customer experiences while streamlining operations. This milestone reaffirms our commitment to empowering independent florists with the technology and resources they need to thrive in a competitive market. We invite you to read the full press release to learn more about the strategies and innovations that made this success possible. ?https://lnkd.in/gvHxxeU7 #BloomNation #Florists #Valentine's Day #Valentine's 2025 #Florist #FloralIndustry #FloristPointOfSale

???? Big news for Canadian florists! The?BloomNation PoS credit card reader?now accepts?Interac card payments!?That means a smoother checkout experience for your customers and even more flexibility for your business. If you haven’t explored?BloomNation PoS?yet, now’s the perfect time. Our all-in-one system is designed to help florists?run their business seamlessly—?from payments to orders, inventory, and marketing. Learn more:?https://lnkd.in/gyyzKAnX #BloomNation #Florists #FloralPoS #FloristsPoS #FloristsPointOfSale

We love hearing success stories like this! Inna Puchkova, your journey is exactly why we do what we do—helping florists grow their businesses organically without the stress of high platforms and ad costs. Thank you for this wonderful review of our platform and services! We're thrilled to be part of your success and can’t wait to see what’s next for you! ???