BlogPaws

Ready to finally create that video content you’ve been putting off? Join Monique Renee Eckes, professional photographer and videographer, at The Pet Summit to learn how to hit that red button without the overwhelm. In her session, "Show Up, Stand Out: Press the Red Button for Easy Video Content Creation," Monique will help you: ?? Use your phone to make easy, polished videos ?? Create content for social media, websites, podcasts, and more ?? Walk away with at least one finished video! Video continues to grow. Don't be left on the cutting room floor! ?? Catch Monique on Wednesday, March 26 in the BlogPaws Content Track in Orlando, FL. ?? Creators, you can join us for our BlogPaws Content track on Wednesday ?? https://bit.ly/TPScreator Or join us for the full 3-day event and grab your All Access Pass ?? https://lnkd.in/gJH5GW79 #ThePetSummit #VideoContent #BlogPaws #PetIndustry #PetCreator

SEO Authentic Influencing Email List Building ChatGPT Content Creation for Bots & People Easy Video Creation Q&A on Creator Collabs Amazon Affiliates from a Brand and Creator Perspective These are the topics we are bringing to The Pet Summit with the help of our fabulous speakers! Right now, over on Instagram, we are giving away an All Access Pass worth $850! Join us in Orlando, FL March 24-26, 2025 Orange County Convention Center (same place as Global Pet Expo) ?? Hundreds of attendees ?? Dozens of speakers ? Tens of daily sessions ?? + pets too! Network and learn with the best in the pet industry! Click the post to head over to Instagram and follow the directions to enter by March 6, 2025 at 12:59 AM PST. ?? https://lnkd.in/dP9G_JVz Be sure to read the full rules because lawyers: https://lnkd.in/dv39x89r #PetIndustry #PetCommunity #BlogPaws #ThePetSummit

We are punny. But not all the time. Pet puns have a place in your marketing and in your communications and we thought a drink menu was a good place for ours. We use them sometimes in emails, in social content, and in certain slide decks, but we try not to overuse them. We are fun and friendly, but also professional. It’s a balance, like so many things. What’s your take on pet puns in marketing and communications? #BlogPawsLiVE #BlogPaws #PetIndustry

AI technology is changing the way we search for information. We have seen how this has caused many creators and small businesses to feel panicked and overwhelmed. But rather than feel threatened by AI, let's look at the opportunity it presents. This is just one reason our Director of Content & SEO, Britt Kascjak, is leading a session in the BlogPaws track at The Pet Summit called: ?? Diversify Your Search Strategy: SEO Beyond Google Google may still dominate the search conversation, but with AI giants like ChatGPT including links in their search results, a new opportunity presents itself. All of us can leverage the new search results happening within AI to create a new traffic source. In fact, BlogPaws is currently getting traffic from ChatGPT. It’s even edging towards being in our top 10 traffic sources! However, to stand out and capture the attention of this way of searching, you must understand and write to meet the search intent. It is more important than ever. Whether the searcher is looking for an in-depth review of an expensive pet product to help them decide if it's worth purchasing or a detailed educational article helping them better understand how to support their pet's treatment for a specific illness, AI style search means your audience knows better than ever WHAT they want. So ask yourself, “Am I positioning my content to be that solution?” Britt will be sharing more tips and talking about how to get your site indexed so that your content has the potential to be shared by other search engines like Bing, Yahoo, Pinterest, and (of course) ChatGPT. You want to be in the room on Wednesday, March 26 at 2:00 PM EST in Orlando, FL for this session. Creators, you can join us for our BlogPaws Content track on Wednesday for just $350! ?? https://bit.ly/TPScreator Or join us for the full 3-day event and grab your All Access Pass for $850! ?? https://lnkd.in/gJH5GW79 Hundreds of speakers and attendees will be gathering to learn and network. We hope to see you there. #GlobalPetExpo #PetIndustry #SEO #ThePetSummit {Disclosure: While Britt has requested in her rider to always have a bunny to hold while presenting, we regret to share that no bunnies will be present.}

We create content for people, not bots. Except, the bots help us reach those people. So what is one to do? Come to Maggie Bradburn Marton's session in the BlogPaws Content track at The Pet Summit on March 26, in Orlando, FL! Maggie?is an award-winning pet writer based in the Indianapolis area. She’s the blogger behind Oh My Dog! (ohmydogblog.com), which has appeared in The New York Times, Animal Wellness Magazine, and Dog Fancy. She'll be sharing everything she's learned from years of content creation in her session: Captivate Humans & Impress Bots: The Attraction & Retention Framework for Content Creation Creators, join us for our BlogPaws Content track on Wednesday! ?? https://bit.ly/TPScreator Or, grab your All Access Pass for the full event! ?? https://lnkd.in/gJH5GW79 #GlobalPetExpo #PetIndustry #PublicSpeaking #ThePetSummit ?

Some of the best candids from BlogPaws LiVE are the photos that came from the disposable film cameras. Old school film cameras require patience. There is no, "review and delete if necessary." There is only, "wonder what that will look like?" You truly capture the moment. No going back. It helped that Jessica Shipman and Jodi Chick, Founders of the Barks & Chaos (soon to be coming) podcast, dressed in wind breakers to really set the old school vibe. The cameras even traveled from the Embassy Suites to eTown Hall for the REAL Talks event Saturday night. Good call, whoever did that! Which is your favorite? We still think Colby having a staring contest with Pippen wins. #BlogPawsLiVE #BlogPaws #PetCommunity

Content creation is where it is at! Join us at The Pet Summit next month in Orlando, FL and learn the latest from dozens of expert speakers - including the BlogPaws Team! Early bird expires TODAY, Friday, February 14 - so don’t wait! Grab your All Access Pass for the full event for just $750 now! ?? https://lnkd.in/gJH5GW79 Creators, you can join us for our BlogPaws Content track on Wednesday for just $250! ?? https://bit.ly/TPScreator #PetIndustry #ThePetSummit #BlogPaws

Speaking at industry events is a great way to introduce yourself to a new audience, share your perspective on your topic, and amplify your authority. Hundreds of speakers will take the stage at both The Pet Summit and Global Pet Expo next month in Orlando, FL. ? My top tip is to start your prep now. ? My second tip is to NOT start with your presentation. The amount of time you put into the prep of any talk should be relative to the stakes of the talk. That means evaluating the possible outcomes for your business ahead of time. Chances are, if it’s a talk as a favor to a friend for their small membership group, it’s probably lower stakes. That would be a pretty warm audience. But if there are potentially several people in the audience who may become clients or collaborators, and they do not know you (aka a cold audience), the stakes are higher. Honor those stakes by starting to prep several weeks ahead of time. Being about 6 weeks away from taking the stage in the Entrepreneurship track at The Pet Summit, I’ve started to prep. And it’s not even a new talk I’m prepping. I’ve given a similar one before, but it’s been a bit and I know I want to brush it all up and make it unique for this audience. ?? I start with the content. You will create a better narrative by knowing what you want to say before you try to support those words with visuals - and that is what a slide deck is: visual support. NOTE: Starting with content does not mean you have to start by writing a script. I’m more of a storyboarder. Some people prefer outlines. If you want all my tips that I’ve given to the hundreds of speakers I’ve worked with, be sure to come to my session: Elevate Your Speaking Impact: The Power of Prepare, Rehearse, Perform. It’s happening Monday, March 24 at 2:30 PM. Grab your All Access Pass for the full event for just $750 now! ?? https://lnkd.in/gJH5GW79 Creators, you can join us for our BlogPaws Content track on Wednesday for just $250! ?? https://bit.ly/TPScreator Early bird expires Friday, February 14 - so don’t wait! ~ Chloe DiVita, BlogPaws CEO & Executive Producer #GlobalPetExpo #PetIndustry #PublicSpeaking #ThePetSummit

While BlogPaws is sponsoring a Content track and bringing in 10 speakers to create a jam-packed day on Wednesday, our very own Jessica Shipman and Chloe DiVita will speaking in The Pet Summit's Entrepreneurship Track! Grab an All Access Pass at the early bird rate of $750 by 2/14 and join us for the whole event! ?? https://lnkd.in/gJH5GW79 March 24 at the Orlando Convention Center (same place as Global Pet Expo), come and hear: Jessica speak on: The Benefit of Blog Content for Building Trust, Community, and Conversion ? ?As buying power shifts to younger generations and as these customers are faced with the paradox of choice, the importance of building trust with your customers grows.?Learn why blog creation is a powerful tool in your toolkit to establish your authority in your niche, reach new pet parents, build trust and community amongst your audience, and convert and retain your customers. And Chloe speak on: Elevate Your Speaking Impact: The Power of Prepare, Rehearse, Perform ? The ability to captivate an audience through powerful public speaking is sure path to increase your authority and grow your business. It’s about more than just the ideas you have. In order to influence an audience to action, you need to craft a compelling message that audiences will remember. We welcome pet bloggers to join our Wednesday tracks curated for pet content creators. That early bird also expires 2/14 and is just $250, including breakfast & lunch! ?? https://bit.ly/TPScreator We hope to see you there! #ThePetSummit #PetIndustry #BlogPaws

We're ready for content creation to be front and center for 2025. And we're curating a track about it for pet-focused content creators at The Pet Summit! Here's the thing, whether you're a creator, blogger, influencer, executive, or entrepreneur, The Pet Summit has content for you. Over three days, March 24-26, 2025 in Orlando, FL, pet industry professionals will gather for engaging education, professional development and networking opportunities. BlogPaws is thrilled to be hosting two rooms on Wednesday in the Creator Content track. The sessions will cover SEO beyond Google, video creation, AI, Amazon affiliate marketing, blogging for bots and people, authenticity, email marketing, and a Q&A about creator collabs. Grab your Creator Pass to join us for the kick-off party Tuesday evening and a full day of sessions on Wednesday. Early bird expires 2/14 and includes breakfast and lunch! Grab your Creator Pass for just $250 now! ?? https://bit.ly/TPScreator Looking for the full 3-days of content? We got you! Grab your All Access Pass for just $750 now! ?? https://lnkd.in/gJH5GW79 We'll be there for all three days and then hitting the show floor at Global Pet Expo. It's going to be our fullest week of 2025 and we can not wait! Will we see you there? #ThePetSummit #PetBusiness #PetIndustry Speakers mentioned in the video: Britt Kascjak, Monique Renee Eckes, Lisa Ullery Gallegos, CPDT-KA, Stephen Gary, Liz Saunders, Maggie Bradburn Marton, Emily Hall, Caitlin Brown, and Nathan Kehn & Sterling Davis!