BlogPaws

There is so much to share from Global Pet Expo. We loved bringing some of our community members by booths of brands we work with - including P.L.A.Y. Pet Lifestyle And You! Thanks KJ McGlinn, Dr. Robin Moore, Lisa Ullery Gallegos, CPDT-KA, Rosenicole Ramos, Dawn Taylor, Susan Nation, Melissa Sherman, Catherine Armato, and of course our wonderful videographer, Monique Renee Eckes! #GlobalPetExpo #BlogPaws #PetIndustry

Halfway through day 2 at The Pet Summit and we’re having a blast! #ThePetSummit #BlogPaws #PetBusiness

We're headed to the airpot in less than hour. First stop, The Pet Summit! Tomorrow, Jessica Shipman, CMO & COO of BlogPaws, will take the stage to talk about how content creation is not just for influencers - and SEO is not dead! These two common myths create an unnecessary obstacle for pet brands and businesses like from reaching and connecting with your ideal customer. As buying power shifts to younger generations and as these customers are faced with the paradox of choice, the importance of building trust with your customers grows. Come to Jessica's session: The Benefit of Blog Content for Building Trust, Community, and Conversion. Monday, March 24 3:30 - 4:15 PM EDT Room S310G Entrepreneurship Track Blog creation is a powerful tool in your toolkit to establish your authority in your niche, reach new pet parents, build trust and community amongst your audience, and convert and retain your customers! Hope to see you there! #ThePetSummit #PetIndustry #ContentCreation #Blogging #BlogPaws

Interested in learning how to turn your Amazon content into a revenue machine? In the BlogPaws Content Track at The Pet Summit, Stephen Gary and Liz Saunders will be breaking down exactly how creators and brands can work together to win on Amazon. Stephen brings over a decade of experience in eCommerce and pet industry brand growth. As the founder of Accerlerazon, he has helped pet brands navigate the competitive marketplace to create success stories in the Amazon ecosystem. Liz is an Amazon expert, influencer strategist, and founder of Fluencer Fruit (which was just recently acquired by Wayward!), where she helps brands and creators bridge the gap to building thriving collaborations. For nearly a decade she has mastered every angle of Amazon—from seller to influencer, and now she’s sharing her secrets with you. Together, Stephen and Liz will share: ? How to get started as an Amazon creator ? What brands look for in content partnerships ? How to create impactful content strategies ? Implementing advanced growth tactics Whether you're a creator looking for brand deals or a business wanting to maximize influencer partnerships, this session will give you actionable insights to thrive! Who’s ready to unlock the full potential of Amazon? You can still grab an All Access Pass to join us for the whole 3-day event, or a Creator Pass to join Wednesday's sessions. ?? Creator Pass (Wednesday) ?? https://bit.ly/TPScreator ?? All Access Pass (Monday - Wednesday) ?? https://lnkd.in/gJH5GW79 #ThePetSummit #BlogPaws #AmazonSuccess #PetIndustry #ContentCreators

Feeling nervous to show up authentically and share personal stories with your audience? Caitlin Brown can help with that! She’s a digital marketing and content creation pro turned full-time petpreneur who has worked with dozens of brands to create authentic collaborations. She believes being authentically YOU is the secret to success, and she’s sharing all her tips in her session in the BlogPaws Content Track at The Pet Summit: "Authentic Influencing – Be Yourself and Scale Your Business." Join Caitlin to learn: ? How to build personal relationships with your audience ? Why authenticity = business growth ? How to show up with confidence and create content that connects ?? March 26, 2025 | 3 PM EST ?? Orlando, FL Grab your Creator Pass for Wednesday’s sessions—or go all in with an All Access Pass for the full 3-day experience! ?? Creator Pass ??? https://bit.ly/TPScreator ?? All Access Pass ?? https://lnkd.in/gJH5GW79 It’s time to embrace YOU and grow your pet business. Will you be there? #ThePetSummit #Authenticity #BlogPaws #PetIndustry #PetBusiness #PetBlogger

Is your email list stuck in neutral? Or maybe you have not even started growing one yet? No worries! Emily Hall, Founder of KittyCatGO, is here to help you go "From Zero to Inbox Hero: Mastering the Essentials of Email List Building" in the BlogPaws Content Track at The Pet Summit Emily runs her blog, an online store, a YouTube channel, a podcast, online courses, and a membership. All of which she grew in part with email marketing. Join Emily to learn how to: ? Create irresistible lead magnets to attract new subscribers ? Use proven strategies to grow and nurture your email list ? Turn your email list into a powerful marketing tool for your pet business ?? March 26, 2025 |? 3 PM EST? ??Orlando, FL ?? Snag a Creator Pass for a full day of expert sessions on Wednesday ?? https://bit.ly/TPScreator. Or upgrade to an All Access Pass for the complete event experience! ?? https://lnkd.in/gJH5GW79 ?? Don’t miss out on the power of email marketing! #ThePetSummit #EmailMarketing #BlogPaws #PetIndustry #PetBusiness #PetInfluencer

Exclusive Sneak Peek at REAL Talks by BlogPaws! Join us at Global Pet Expo for a special press conference sharing the first trailer for REAL Talks by BlogPaws, a new short-form talk series highlighting the profound impact pets have on our lives - with passion in every story and purpose in every word. Read the full press release -> https://lnkd.in/g8Fcadd8 You can be the first to watch the trailer and get an exclusive behind-the-scenes look at the making of this inspiring series being released in partnership with our media partner, DOGTV. REAL Talks by BlogPaws brings powerful, short-form talks that inspire, educate, and connect through storytelling. Focused on Research, Education, Advice, and Love, these talks showcase experts and professionals shaping the future of pet care. We know many who sat in the audience and witnessed the filming of the talks have been excitedly awaiting their release. We’re happy to share that they will be available for the world to see on April 3rd! If you will be at Global Pet Expo, we’d love to have you join the press conference. ?? Thursday, March 27 ? 9:30 AM ?? DOGTV & PAL Lounge (Booth 3459) REAL Talks speakers will be in attendance, including: ?? Allison Reser – Sustainability Expert (@PetSustainability) ?? Dr. Robin Moore – Veterinarian (@petsnmoore) ?? Lisa Ullery Gallegos, CPDT-KA Dog Trainer (@liveapawsomelife) ?? Monique Renee Eckes Eckes – Pet Photographer (@silverpawstudio) ?? Dr. Ross Anderson – The Singing Vet (@drrosshenderson) RSVP now to secure your spot:? https://lnkd.in/gxeK3FzY The first 25 people will receive a swag bag, and all attendees will be able to grab custom to-go snacks! Come and share this moment with us. It’s been months in the making and we’re bursting with excitement to get these talks out into the world. #REALTalks #BlogPaws #GlobalPetExpo #DOGTV #PetIndustry #PetCare #Storytelling

Heading to Global Pet Expo this year? Whether it's your first time hitting the show floor or you're an old pro, we put together all the tips to help make it a successful event. From what to do before you go to making the most of your time there to tips for post-show follow up, we've got something to help everyone. We have one request to everyone attending: please do not add people to your email list just because they gave you their business card. It happens every year. You can email them and ask them to subscribe. You can ask them in conversation if you can add them and then note the approval on their business card. You can put a QR code on your business card that opens a landing page that invites them to subsribe. There are many legit options to growing your list, but adding names without their consent should not be one of them. *steps off the soap box* Check out all the tips ?? https://lnkd.in/gK-7PaaP #GlobalPetExpo #PetIndustry #BlogPaws ??: Proof of our obsession with squishmallows and other stuffed toys from the press room at GPE 2023.

Looking to leverage the full power of AI for your content creation? In the proper ways? Lisa Ullery Gallegos, CPDT-KA, digital marketing expert and professional dog trainer, is going to share how to turn one idea into five pieces of content gold with ChatGPT. During her session at The Pet Summit, Lisa will walk everyone through: ? Keyword research with ChatGPT ? Creating authentic content aligned with your brand voice ? Building a content workflow that actually works ?? Join her on Wednesday, March 26 in the BlogPaws Content Track at The Pet Summit in Orlando, FL. AI is here to stay. It’s time to learn how to use it properly. ?? Join us on Wednesday, March 26 at 10:30 AM EST in the BlogPaws Content Track in Orlando, FL. ?? Creators, you can join us for our BlogPaws Content track on Wednesday ?? https://bit.ly/TPScreator Or join us for the full 3-day event and grab your All Access Pass ?? https://lnkd.in/gJH5GW79 #ThePetSummit?#AI #BlogPaws?#PetIndustry?#Collaboration

Content creators and animal advocates who love to collaborate —this one’s for you!? Two powerhouse creators. One idea generating conversation! Join Nathan the CatLady and Sterling “TrapKing” Davis in the BlogPaws Content Track at The Pet Summit for an insightful Q&A on content collaboration. Whether you’re a seasoned pet content creator or just starting out, this session: “Partnering for Success: A Q&A Discussion with Collaborative Content Creators, Nathan the CatLady and Sterling “Trapking” Davis” will help you: ? Find the best ideas ? Build meaningful collaborations ? Expand your impact From actor to pet content creator, you know him as @NathanTheCatLady, but beyond the viral videos and hilarious cat content, Nathan is a passionate advocate for animal rescue and shelter support. Nathan has experienced firsthand that co-creation leads to more reach, engagement, and opportunities—and now he’s sharing his tips with you! From the music industry to the back alleys of feline rescue, Sterling has dedicated his life to trap-neuter-return (TNR) and breaking stereotypes in cat rescue. As the founder of TrapKing Humane Cat Solutions, Sterling’s motto is, "You don’t lose cool points for compassion." Sterling brings his expertise in cat advocacy and community-driven content to this conversation, from rescue-focused storytelling to building partnerships that amplify impact. Don’t miss this chance to learn from two of the best! Who’s ready? ?? ?? Join us on Wednesday, March 26 at 10:30 AM EST in the BlogPaws Content Track in Orlando, FL. ?? Creators, you can join us for our BlogPaws Content track on Wednesday ?? https://bit.ly/TPScreator Or join us for the full 3-day event and grab your All Access Pass ?? https://lnkd.in/gJH5GW79 #ThePetSummit #CatRescue #BlogPaws #PetIndustry #Collaboration