Blockgraph

TV advertising is evolving—fast. And we’re making sure advertisers don’t get left behind. That’s why I’m excited to announce our new partnership between Blockgraph and VideoAmp. The big idea? Make it easier for advertisers to connect their first-party data to TV and streaming measurement—so they can see exactly how their media investments drive real-world outcomes. For years, TV has been the most powerful brand-building channel. But now, with the right data and identity infrastructure, it’s also becoming a full-funnel performance channel—and that’s a game changer. By integrating Blockgraph’s identity framework with VideoAmp’s leading measurement platform, we’re giving advertisers a privacy-safe way to measure real impact, optimize spend, and unlock the full potential of converged TV. And with Blockgraph’s platform and universal household ID, we’re helping VideoAmp strengthen its already leading measurement capabilities—delivering even more accuracy and scale for advertisers. The industry is shifting toward outcome-based advertising, and we’re making sure TV is leading the way. Let’s get to work. Big thanks to Aleck Schleider and Randy Laughlin for leading this collaboration. Read more here from Chris Brooklier at The Current: https://lnkd.in/exHi4W-T Would love to hear your thoughts—how are you thinking about the future of outcomes-based measurement for Performance TV?

Today, CIMM and the TVB unveiled the Local TV and Video Innovation Showcase – a comprehensive analysis of case studies paving the way for better technology, enhanced audience connection, and improved advertising effectiveness for local TV and video businesses. The report highlights new and innovative ways of thinking to meet the growing demand for more precise targeting, addressability, measurement, and accountability, and deeper audience engagement. Thank you to our group of innovators. To read the full report, visit: https://lnkd.in/g2FXjQYN AdImpact, Ampersand, Effectv, Comscore, Inc., Consumer Orbit, dentsu, Gray Media, HyphaMetrics, Madhive, Magid, Nexstar Media Group, Inc., New York Interconnect, Run3TV, Spectrum Reach, Tunnl, and WHO'S WATCHING TV, LLC

Off to a great 2025 in sunny Las Vegas for #CES. Three things I am hearing - and that we predicted in last year’s predictions post: 1) The intersection of local and self service (see Comcast Advertising’s Universal Ad Manager announcement) 2) The recognition of Household Identity as the fulcrum of unified reporting and targeting 3) The creative tension between building a new TV industry and respecting what exists today and what has historically made it great. What else are you hearing? Comment below.

“For TV, disruption came gradually—and then suddenly.” Hemingway’s timeless words feel tailor-made for the seismic shifts we’ve seen in the TV and ad tech industries over the last few years. ? 2024 was a year of acceptance: the industry faced hard realities and got to work solving them. ?? 2025 will be the year of reinvention: tearing TV down to the studs and rebuilding something better, more modern, and more resilient. Here’s what I think will define the year ahead: 1?? The Reemergence of Local – Local media will rise as platforms tailor offerings to hyper-local audiences. 2?? Household-Level Universal IDs – Recognizing the value of the household, not just individual emails, for targeting and measurement. 3?? Addressable as Incremental Reach – Addressable TV will blur the lines between precision and scale to extend linear’s reach. 4?? Traditional Media + Big Tech Partnerships – Collaborations (think Amazon + Spectrum Reach) will drive the next growth wave. 5?? Self-Service Everywhere – From clean rooms to attribution, the self-serve era will empower advertisers of all sizes. ?? This year isn’t just about adapting to change—it’s about shaping the future. How do these predictions line up with what you’re seeing? Drop a comment and let me know: