Blk Valley转发了
Boo ?? ?? Blk Valley
Blk. Valley is a multi-disciplined design, strategy, and media collective. Unburdened by the bloat and red tape of today’s media agencies, we are agile, aggressive, opportune, and effective. We are built for precision special operations in a world of convention, acquiescence, and generalists. Blk. Valley does more with less.
Blk Valley的外部链接
Blk Valley转发了
Boo ?? ?? Blk Valley
So much hate for traditional media agencies. And it's well deserved. ? If you like footing the bill for SoHo loft office space with neon lights on the wall and a barista in the lobby, by all means - bust out that checkbook. Hell, we'll even make some introductions. ?? If you prefer to operate a little more efficiently with a brilliant collective that doesn't spend your cash like a jilted divorcee, give Blk Valley a shout. New campaign for the U.S. Space & Rocket Center now in market. (And use promo code Rocket24 if you want to see a piece of the moon or a gigantic rocket ship in person). ??
Even the most well-conceived marketing and comms plans can fail to deliver an experience. Sometimes, only the real thing will do. Meet an astronaut, defy gravity, experience G-force, and see an actual piece of the moon at the U.S. Space & Rocket Center. #experiential
Collective spotlight: Ollie Howell Producer. Composer. Musician. When it comes to music and sound, Ollie's work can be found everywhere from big budget pictures (Napoleon starring Joaquin Phoenix, directed by Ridley Scott; The Mauritanian starring Jodie Foster and Benedict Cumberbatch) to ads for The Coca-Cola Company and Diageo. Fun fact: He's also a BBC featured artist. Give Blk Valley a shout for your next ad campaign and you just might get the chance to work directly with the man Quincy Jones says is "an unbelievable drummer and so creative I couldn't believe it."
Welcome to Monday's edition of #AdsWeWishWeCouldMake. Client: McDonald's Campaign: "Not Broken"
Purina: Chef inspired, luxurious food for cats with a distinguished palate. Client: Challenger brand from the same company that brought you "I Can't Believe It's Not Butter!" Tagline: When Money Tight Slogan: "Regular ass food for regular ass cats." Slogan Alt: "It's a fu*king cat" Unique Selling Points: - 100% edible - All of the vitamins your cat needs to survive - Balanced nutrition for sleeping all day and pissing you off all night #AdsWeWishWeCouldMake
This. Bass Pro Shops give us a shout when you’re ready.
15 Years Corporate / Brand Marketing & Communications / Policy | Venture Capital Backed | Series A - F Scale Ups | Tech, Finance, SaaS | 2x IPO
A lesson in marketing automation, as told by Bass Pro Shops emails: Me: Buys one fishing lure on Bass Pro website. Bass Pro: Thanks for your purchase! Bass Pro: Review your purchase! Bass Pro: Upgrade your gear! Shop now. Bass Pro: Model year-end clearance event! Bass Pro: Special club member offer! Me: Unsubscribe Bass Pro: Bahahahahahaha Bass Pro: The great American boat sale Bass Pro: Save up to 50% summer sale Me: Unsubscribe Bass Pro: Bahahahahha Bass Pro: New night fishing lures available now. Bass Pro: What inspires you to get outdoors? Me: These emails, for starters. Unsubscribe. Bass Pro: Bahahahahahahaha Bass Pro: New Yeti coolers are here! Bass Pro: Last chance to save! Me: Unsubscribe Bass Pro: It ain't happening for you, bro. Bass Pro: Tell us what you think. How are we doing? Me: Sure thing. Let me get your email address. MUAHAHAHAHAHAHA. ?? Here's a great example of how a multi-million dollar tech stack with god knows how many APIs, tech integrations, a CRM, and probably "artificial intelligence" have merged to create... absolutely nothing. Zero value. The least sticky customer journey / experience ever. Don't waste time automating if what you're automating is garbage to begin with. (I did, however, catch enough fish to attract this little guy)