Blended Collective

The best way to sell ‘brand’ into the broader organization is to think of it as a ‘promise to the customer’. Brands that make promises which are valuable, memorable, and deliverable have a competitive advantage. It’s such a simple yet powerful way to reframe what a brand truly is. A brand isn’t just a logo, tagline, or color palette—it’s a?commitment. But here’s the catch: the promise is only as good as your ability to deliver on it. Think about some of the most iconic brands we know. They don’t just sell products—they fulfill promises. For any brand—big or small—the challenge isn’t just to make a promise, but to make it matter. Ask yourself: 1?? Is your brand’s promise valuable??Does it resonate with your customers and meet their needs? 2?? Is it memorable??Can your customers immediately associate your brand with its promise? 3?? And most importantly, is it deliverable??Are you consistently meeting and exceeding the expectations you set? When the answers to these questions align, your brand becomes more than just a name—it becomes a relationship rooted in trust. ? What’s your brand’s promise, and how do you ensure you deliver it every day??

Throwback to an early project of ours ?? We teamed up with?Farnsworth Upcycle?to support the launch of their upcycling warehouse by developing blog content and capturing authentic visuals. Our on-site photoshoot helped position Farnsworth as a showroom, highlighting unique, upcycled items to a niche audience. Now, Farnsworth Upcycle’s showroom reflects their commitment to sustainability, showcasing items available for viewing and purchase by appointment. “???????? ?????????????? ????????????????????’?? ????????, ??’???? ?????????????? ???? ?????????????????? ???????? ?????? ???????? ?????? ???? ????????????????. ???????????????????? ??????????????’?? ?????????? ?????? ???????????????? ?????? ???????????????????? ???? ???? ???????????????? ????????????????.” — ???????? ????????????, ?????????? & ?????????????? Learn more about this project in our full case study: https://lnkd.in/eA7NZAuG #DigitalMarketing #BrandActivation #Upcycling

Since 1985,?Katherine's Catering?has delivered more than 65,000 events with a commitment to delicious food, warm hospitality, and creative flair. Innovation and growth have been the secret ingredients to keeping the company fresh and relevant as they respond to the evolving needs of their clients. Our work with Katherine’s Catering focused on digitally restructuring their catering arm to maximize its value as a woman-owned business. By enhancing their online presence, we aimed to position the company for continued growth and ensure they’re able to meet client needs while showcasing their unique story and expertise. Check out the full case study on our site: https://lnkd.in/dgN4dmh2 ?????????? ???????????????? ??????????????????'?? ????????????????. #DigitalTransformation #WomanOwnedBusiness #Innovation #GrowthStrategy #Catering

The?313 STRONG?program at?TechTown Detroit?is a tailored support initiative designed specifically for brick-and-mortar small businesses in Detroit, Hamtramck and Highland Park?neighborhoods. Through one-on-one assistance, the program helps local businesses launch, stabilize, and grow, all while strengthening neighborhood commercial districts. Our previous work for this program focused on driving traffic and increasing engagement for customer-centric businesses. By leveraging targeted marketing strategies, we aimed to help these businesses connect with their local communities, boost visibility, and foster sustainable growth. For more, check out our full case study: https://lnkd.in/dyRpvJaH #TechTownDetroit #CommunityEngagement #SmallBusinessSupport #Detroit

When the?Detroit Symphony Orchestra (DSO)?had a signature event, we had the pleasure of developing a comprehensive digital marketing strategy and brand activation for it. As an inclusive and culturally relevant community, the DSO strives to make music accessible to all. At the time, their?NextGen?initiative uniquely combined a ticket membership program with a volunteer leadership committee, specifically designed to attract and engage young professionals while cultivating the next generation of patrons. Our work focused on helping NextGen connect with young professionals through targeted outreach and meaningful brand experiences for all ages. ? The full case study is on our site: https://lnkd.in/dhcwjfV5 #DigitalMarketing #BrandActivation #DetroitSymphonyOrchestra #CommunityEngagement #YoungProfessionals

Check out the latest podcast interview with Lydia Michael and our client Think Technologies. Lots of great marketing and business insights!

We worked with?Fusion Epicure?to assess and refine their purpose, brand architecture strategy, and positioning to align with their ambitious growth goals. With distribution in premier grocery markets, Fusion Epicure offers healthy, high-quality snacks and premier chocolate made from authentic, natural ingredients—delivering exceptional flavor, nutrition, and integrity by minimizing processing. Our project focused on ensuring that Fusion Epicure’s brand strategy reflects their commitment to quality and resonates with their target audience as they continue to expand. Check out the full case study: https://lnkd.in/e_vZbGeG #BrandStrategy #BrandArchitecture #HealthySnacks #FusionEpicure

A while back, we had the opportunity to work with the?Michigan Science Center (MiSci)?on their incredible?STEMinista Project, an initiative aimed at inspiring young girls to see themselves in STEM fields. MiSci is a dynamic STEM hub that fosters discovery and hands-on learning through exhibits, programs, and science shows that explore the wonders of the natural and built world. Our work with the STEMinista Project focused on reimagining a brand that is diverse and empowering. By connecting girls with STEM role models and offering interactive activities, the STEMinista Project empowers the next generation of female STEM leaders to innovate and lead with confidence. Check out our case study to see how we helped rebrand the program: https://lnkd.in/dAZd7XE4 #STEM #STEMinista #MichiganScienceCenter #Branding

Yesterday was a long day for us, but also one filled with inspiration and celebration! From attending the Great Lakes Women's Business Council (GLWBC)?conference—where we participated in the Author's Alley—to a podcast interview with Association of National Advertisers, and wrapping up the evening at one of our favorite events of the year, TechTown Detroit's Toast of the Town. A huge shoutout to?Brenda?from our advisory board, who held down our Author’s Alley book booth like a pro! She was an amazing brand ambassador and represented us with such passion and energy. We’re so grateful for her support! ?? This year is extra special as?GLWBC?celebrates 40 years and?TechTown?celebrates 20 years! Both organizations are year-long partners in the work we do, and we always jump at the opportunity to support and highlight the incredible impact they have on businesses and entrepreneurs. The energy and dedication at these events remind us why we love being part of this community. #GLWBC #TechTownDetroit #Entrepreneurship #CommunitySupport

Are you looking for specialized marketing or branding support for your tech startup or business? As a member of TechTown Detroit’s?Professional Service Network, we?provide complimentary, 25-minute consultations to help you with growing your business. We can help with things like: - Naming your business or product - Developing your brand identity and visual assets - Crafting a compelling value proposition, brand story, and messaging - Building a targeted marketing strategy - Optimizing your online presence and digital marketing efforts - Identifying key market opportunities and customer segments ?? If you’re ready to get the conversation started, you can schedule an appointment with us: https://lnkd.in/eEe3-bA