Blended Collective

Are you looking for specialized marketing or branding support for your tech startup or business? As a member of TechTown Detroit’s?Professional Service Network, we?provide complimentary, 25-minute consultations to help you with growing your business. We can help with things like: - Naming your business or product - Developing your brand identity and visual assets - Crafting a compelling value proposition, brand story, and messaging - Building a targeted marketing strategy - Optimizing your online presence and digital marketing efforts - Identifying key market opportunities and customer segments ?? Ready to get the conversation started? Schedule an appointment with us: https://lnkd.in/eEe3-bA

Huge thank you to the community sponsor Oakland Thrive for having us at Incubizo today for 1 Million Cups Detroit Metro. One of the key things we mentioned in our short presentation is helping businesses navigate marketing in a way that truly?connects with people—not just selling, but building meaningful relationships. It all starts with?asking the right questions?to understand what your audience truly needs. When businesses take the time to listen, engage, and connect on a human level, marketing becomes more than just a tactic. ???? ?????????????? ?????????????????? ???????????? ???????? ??????????. #Human #Marketing #OneMillionCups

Did you know that using any of the five senses in your marketing offers the highest brand differentiation potential? ??????? → Because our senses are directly connected to emotion, memory, and experience—three things that make a brand truly stick. ?????????? Bold colors, distinctive typography, or unique design can make a brand instantly recognizable. → Think of Tiffany & Co.’s signature blue or National Geographic’s yellow border. ?????????? Audio branding is powerful. → Netflix’s?“ta-dum”, Apple’s startup chime, and McDonald’s?“I’m lovin’ it”jingle are all instantly identifiable. ?????????? Signature scents can create strong brand associations. → Many spaces and brands use fragrance to build a memorable atmosphere and experience. ?????????? Texture and material quality in packaging can enhance the customer experience. → Luxury brands use embossed logos, matte finishes, or high-end materials to create a connection. ?????????? Even for non-food brands, taste can be a key differentiator. → Coca-Cola has built an entire brand experience around its signature flavor. ?????? ???????? ???????????? ??????’?? ???????? ??????????????????????. ???????? ???????????? ???? ????????????????????. ?? What's your favorite sense paired with a brand? -------------- ?? Read more about the concept of sensorial marketing and more in our founder's book "Brand Love". Available on Amazon and anywhere you can find books: https://lnkd.in/dj98rvsd Photo Courtesy: DSO

Think Technologies stands at the cutting-edge intersection of AI and creativity, navigating the present while creating the future. The challenge? Refining their brand identity to resonate with both tech innovators and creative professionals. Our collaboration began last year with an in-depth brand discovery phase, resulting in a new verbal identity grounded in the pillars of?innovation,?community, and?creativity. Their brand statement:?“Navigating the present, creating the future,”?now guides their strategic branding efforts. We also worked on recording a couple of client testimonials for Think Technologies to reflect the new direction of the brand through genuine client experiences, further solidifying their market positioning. The results? Think Technologies is now firmly positioned as a leader at the forefront of blending technology with creativity. Their new verbal brand identity resonates with their target market, attracting a broader client base and increasing engagement with both new and existing clients. We loved collaborating with the team at Think Technologies on: → Brand Strategy → Brand Positioning → Verbal Identity → Client Video Testimonials Check out the full case study on our site:?https://lnkd.in/d4Qnr98M #BrandStrategy #AI #Technology

We've had the privilege of working with a diverse range of businesses as a partner with Oakland Thrive, a strategic partner of the Oakland County Government. We've helped businesses in the ????????????, ????????????, ??????????????????????, ???????? ?????? ????????????????, ??????????????????????????, ?????? ???????????????????????? ???????????????? ???????????????????? get "unstuck" and move forward with confidence in their marketing journeys. Oakland Thrive is committed to nurturing local businesses in Oakland County, Michigan by fostering growth and bridging economic disparities. It’s inspiring to see how these efforts are creating and maintaining vibrant communities. ?? As part of this initiative, your business can ???????? ???? ?????? ?? ?????????????????????????? ??????-???????? ???????????????????????? ?????? ???????????? ???? ???????? ???????? ????. If you’re looking to enhance your strategy or need some fresh ideas to overcome challenges, we can help you with things such as: - Brand positioning - Customer discovery - Value Proposition - Copywriting - Marketing roadmap - Digital marketing ? For more details and to get started with your consultation, fill out the form: https://lnkd.in/dfwV5ia6. #OaklandThrive #OaklandCounty #Michigan #BusinessSupport

Had such a great time catching up with two of our advisory board members, Randall and Rochelle, over dinner and good conversation. (We missed the other two who couldn’t make it). It’s always nice to take a moment to reflect on the year and share ideas for what’s ahead. Grateful for this group and all their support!

Happy to share that?'Brand Love: Building Strong Consumer-Brand Connections?by our owner Lydia Michael, is part of the Black Friday sale on the publisher’s site! Enjoy 30% off—and get the ebook free with the bundle. Whether you're a marketer, entrepreneur, student, or simply passionate about branding, this book dives into how to create meaningful, lasting relationships and loyalty with your customers. Take advantage of this exclusive sale until December 3. Check it out here and enter code SALE30: https://lnkd.in/egC8vaVD. #BrandLove #BlackFriday #Marketing #Branding

The best way to sell ‘brand’ into the broader organization is to think of it as a ‘promise to the customer’. Brands that make promises which are valuable, memorable, and deliverable have a competitive advantage. It’s such a simple yet powerful way to reframe what a brand truly is. A brand isn’t just a logo, tagline, or color palette—it’s a?commitment. But here’s the catch: the promise is only as good as your ability to deliver on it. Think about some of the most iconic brands we know. They don’t just sell products—they fulfill promises. For any brand—big or small—the challenge isn’t just to make a promise, but to make it matter. Ask yourself: 1?? Is your brand’s promise valuable??Does it resonate with your customers and meet their needs? 2?? Is it memorable??Can your customers immediately associate your brand with its promise? 3?? And most importantly, is it deliverable??Are you consistently meeting and exceeding the expectations you set? When the answers to these questions align, your brand becomes more than just a name—it becomes a relationship rooted in trust. ? What’s your brand’s promise, and how do you ensure you deliver it every day??

Throwback to an early project of ours ?? We teamed up with?Farnsworth Upcycle?to support the launch of their upcycling warehouse by developing blog content and capturing authentic visuals. Our on-site photoshoot helped position Farnsworth as a showroom, highlighting unique, upcycled items to a niche audience. Now, Farnsworth Upcycle’s showroom reflects their commitment to sustainability, showcasing items available for viewing and purchase by appointment. “???????? ?????????????? ????????????????????’?? ????????, ??’???? ?????????????? ???? ?????????????????? ???????? ?????? ???????? ?????? ???? ????????????????. ???????????????????? ??????????????’?? ?????????? ?????? ???????????????? ?????? ???????????????????? ???? ???? ???????????????? ????????????????.” — ???????? ????????????, ?????????? & ?????????????? Learn more about this project in our full case study: https://lnkd.in/eA7NZAuG #DigitalMarketing #BrandActivation #Upcycling

Since 1985,?Katherine's Catering?has delivered more than 65,000 events with a commitment to delicious food, warm hospitality, and creative flair. Innovation and growth have been the secret ingredients to keeping the company fresh and relevant as they respond to the evolving needs of their clients. Our work with Katherine’s Catering focused on digitally restructuring their catering arm to maximize its value as a woman-owned business. By enhancing their online presence, we aimed to position the company for continued growth and ensure they’re able to meet client needs while showcasing their unique story and expertise. Check out the full case study on our site: https://lnkd.in/dgN4dmh2 ?????????? ???????????????? ??????????????????'?? ????????????????. #DigitalTransformation #Innovation #GrowthStrategy #Catering