Blazer Strategies

Taking the leap. Bootstrapping. Freelancing. Growing. Scaling. Wherever you are in your professional and entrepreneurial journey, you can have more clarity and more capicty by learning from others. Check out Velocity Cohorts. 6 months of learning, peer networking, and 1-on-1 coaching to help you build the life, career, or business you’re looking for. https://lnkd.in/ghE9TY_j

?? The #1 Mistake Businesses Make with Their Websites ?? Most companies treat their website like a digital brochure. They invest in a sleek design, add some compelling copy, and then… let it sit. Here’s the truth: Your website isn’t just a static page—it’s a sales engine. If your site isn’t actively driving conversions, capturing leads, or moving visitors toward action, it’s not working for you. The biggest mistake? Focusing on aesthetics over strategy. A beautiful website means nothing if: ? It’s not clear who you serve and how you help. ? Visitors don’t know what to do next. ? You’re not collecting leads or nurturing prospects. Instead, focus on: ? Clear messaging that speaks to your ideal customer. ? Strong calls to action on every page. ? A strategy to capture and convert visitors. Your website should be your hardest-working salesperson—not just a digital business card. Is your website set up to convert? Drop a comment below if you want fresh eyes on your site! ?? #websitemistakes #marketingstrategy #growth

In today's crowded digital landscape, standing out isn't just about having the right tech or the sharpest messaging—it's about creating real, human connections. At Blazer Strategies, we believe true growth happens when you blend strategic insights with authentic storytelling. In our latest blog, we dive into the art of creating connection-first content and why it's the secret sauce for building lasting relationships with your audience. Whether you're looking to boost engagement, foster trust, or drive action, it's all about speaking to people—not just profiles. ?? Read more: https://shorturl.at/AuI0C #MarketingStrategy #ContentThatConnects #BlazerStrategies

85% of customers judge a business's credibility based on its website. If your site looks outdated, you could be losing sales. Here's how to know if it's time for a redesign: https://lnkd.in/e-hyFvnr

??Exciting News! We’re Launching a Substack!?? At Blazer Strategies, we’re all about delivering value—and now we’re bringing our insights straight to your inbox! Subscribe to our new Substack to get: ?Actionable strategies for business growth ?? Industry insights and trends ??Authentic stories from our bootstrapped startup Whether you’re a business leader or marketer or just love learning about growth strategies, this is for you! ?? Join us now: https://lnkd.in/ex-2k5fF We can’t wait to share what we’ve been working on—see you there! #BusinessGrowth #MarketingStrategy #BlazerStrategies

Say Hello to Blazer Basecamp! We’re so excited to introduce Blazer Basecamp, our new blog at Blazer Strategies! We’ve created this space to share fresh ideas, practical tips, and real-world stories to help you grow your business and navigate today’s fast-paced world. We've got you covered, from growth strategies to leadership insights—no fluff, just real value. Check it out, let us know what you think, and stay tuned for more! https://lnkd.in/esZXArJj #BlazerBasecamp #BusinessGrowth #StayCurious

?? Our web design services have been exploding recently. We recently helped a small business owner leapfrog ?? her competitors with some simple redesign work. This business owner has been in business for about 5 years. She built her original website herself. It was a lot better than a lot of small businesses' but just lacked a professional touch. She also hadn't updated it since she first launched it 5 years ago. The business owner first came to us to help her develop an annual marketing plan to help her with a major pivot she was launching. As a part of our planning process, we researched all of her local competitors. Most of their websites looked like they're from 1995 & none of them were topping search results. We saw an opportunity for her. ?? Without much effort, she could have the best-looking website in her industry locally. ?? With just a little more effort, we could start moving her up to the top spot in organic search results. ?? In this growing community, she's going to be THE industry leader. ?? -------------- Need help building a new website or redesigning that site you haven't touched in a few years? Our design services at Blazer Strategies start at $2,000 so you get your ROI quickly. Reach out to me if you'd like to chat more! #web #webdesign #marketing #consulting #founder #smallbiz #seo

I started using this idea with my leadership teams at both businesses & it has brought immediate wins. 2 super simple assumptions: ?? People are happiest, most engaged, and contributing at their top level when they spend most of their time doing things they’re best at and that give them energy. ?? Your organization will be performing at its highest level when the majority of its people fit the first assumption. So here is a tool to help move you in the right direction. 3 easy steps: 1?? On a piece of paper, write down all your tasks. Everything you spend your time doing in your role. 2?? Map each task in the chart below. The y-axis is for the amount of energy it gives or takes. The x-axis is for how critical it is that you specifically do the task. If you do it better than most people it goes to the right, if most people do it better for you it goes to the left. 3?? Once all of your tasks are mapped, look for opportunities to offload (delegate, trade, hire, contract, lead up, quit doing) the tasks that aren’t in the top right quadrant (gives energy + you do best). Start with tasks in the bottom left (you’re bad at and it’s killing you). Offload 1 task at a time. If you do this in conversation with your team, you’ll find that things you’re bad at someone else might be the best. You’ll find that things that suck the energy out of someone else might fuel your soul. The end goal: the majority of your time is spent doing things in the top right. A little bit of time in the top left and bottom right. Little or no tasks in the bottom left. This week at Groundhouse: I’m going to stop doing event coordinating in order to do more strategic planning. This week at Blazer Strategies: I’m going to do less proposal and contract writing and more business development meetings. I’m happier & both businesses are better off. Need help using this tool across your organization? Reach out, we can help!

Being able to explain your business/nonprofit and what you do isn’t enough. You have to understand who your target audience is. Then you have to be able to explain in words and pictures that resonate with your target audience at a timely place in their decision-making process. Early on, we talked about “idea acceleration” as our value proposition at Blazer Strategies. It made sense to us. Our target audience understood what it meant in conversation, but it wasn’t the way they framed their own predicament. So, it didn’t click. We realized that our ideal customers usually come to us when they’re feeling frustrated. There is something (time, capacity, expertise, etc) getting in the way of them achieving next goal. They either aren’t sure how to overcome the problem or they don’t have the capacity to do so. “Accelerating their idea” was like a square peg in a round hole. What our ideal customers needed was clear direction and the capacity to accomplish their goals with speed. So now, we frame our work as “bringing velocity to your organization’s growth.” Velocy = speed + direction. When we bring this up with prospective clients, we often find that they adopt the language in the conversation too. It puts words to their feelings and experiences. It just clicks. If you need help framing your value proposition in a way that resonates with your ideal clients, reach out. We’d love to help bring direction and speed to the project. #marketing #framing #branding #valueproposition

Unhappy with your marketing agency? Let's talk. 100% of our clients come back for additional services because we add real value to their company. Why? We're not a marketing agency. We're a business development firm that will bring speed & direction to your business growth.