Blasto

? Psst…From BizzClick to Blasto. A Story of Big Transformation. For over 14 years, BizzClick was a long-standing player in programmatic advertising, and knew it was time for a real change… That's when BLASTO came into the story. This bold new name reflected their commitment to blasting through limitations posed by adtech and moving programmatic advertising forward. But the transformation wasn't just about a new name. Blasto was all about INNOVATION, using AI and the latest technology to create a smarter platform. They shifted their focus from general performance marketing to leading the way in programmatic advertising for CTV and in-app inventory. That's the vision Blasto was working toward. The team behind Blasto wasn't just experienced, they were enthusiasts. They saw themselves as "programmatic geeks" of a new advertising ERA. This rebrand was a COMMITMENT. Blasto pledged to use their knowledge and skills to become a reliable force in the world of programmatic advertising. The chapter of BizzClick may be closed, but the story of Blasto, a LEADER in programmatic advertising, has just begun. #programmatic #adtech #rebrand

We're thrilled to announce our partnership with Connatix, a powerhouse in video technology and monetization ??? They will help us take programmatic video advertising to the next level!? Why does this matter? Because at Blasto, we’re building the most innovative programmatic platform in the industry. With Connatix on board, our partners gain: ? Access to premium video demand – More high-quality, brand-safe inventory to boost engagement and revenue.?? ? No excessive fees, just smart, efficient video ad delivery.?? ? Actionable data to optimize performance on the fly.? Connatix is trusted by 7,000+ global customers, including 80% of the top 25 comScore publishers. With 30B+ video plays and impressions per month, they redefine what’s possible in video advertising.? We believe in smarter, more effective, and future-proofed programmatic solutions. And this partnership is another step toward that vision.? ?? Ready to tap into next-level programmatic ads? Let’s talk: https://lnkd.in/dYr9f_7r #Blasto #programmaticadvertising #videoads #AdTech #partnership

Q&A with Oleksii Sakhno: Are advertisers chasing the wrong KPIs? Attention vs. Viewability – What really matters? ?? 62% of "viewable" ads never capture user attention. So, are we measuring success the wrong way? Viewability tells you if an ad was seen. Attention Metrics tell you if it made an impact. The truth is: an ad that’s "viewable" but ignored isn’t delivering value. Meanwhile, high-attention placements drive 3x better brand recall and 2.3x higher CTR. ?? Swipe through the carousel for insights that could redefine your ad strategy. #Blasto #AdTech #AttentionMetrics #ProgrammaticAdvertising #MediaBuying

Let’s be real – AI comes with its own set of challenges. Privacy? Check. Algorithmic bias? Yep, we’re on it. The key is using AI to empower, not replace the human touch. Wanna know how AI is going to change programmatic advertising campaigns? Read the full article to get the inside scoop ?? #AI #machinelearning #programmaticadvertising #AdTech

Big news! Blasto partners with BidMachine ?? We’re thrilled to announce our partnership with BidMachine, a leading mobile ad exchange trusted by global brands like Amazon, Microsoft, and Google.? This collaboration is set to bring more revenue opportunities, premium demand, and cutting-edge adtech solutions to our partners! For our partners, this means: ? Expanded global reach – access to high-quality, engaged users worldwide. ? Higher revenue potential – publishers can expect smarter monetization. ? Better performance for advertisers – DSPs and agencies will connect with premium inventory for better results. At Blasto, we’re committed to delivering top-tier programmatic advertising solutions and with Bidmachine, we’re taking it to the next level. Whether you’re a publisher looking to maximize earnings or an advertiser aiming for precision targeting, this partnership is designed to fuel your success. Let’s scale, optimize, and grow together! #Blasto #Bidmachine #AdTech #monetization #programmaticadvertising

MWC Barcelona 2025. 4 days. Countless meetings. Endless innovations. And enough steps to make our fitness apps very happy! ?? We want to say a massive THANK YOU to everyone who stopped by, shared insights, and explored the future of AdTech with us. Some key takeaways from the Blasto team: ? Transparency, AI, and sustainability — they’re shaping the industry’s future. ? CTV is booming, brands and publishers are doubling down on premium inventory and smarter targeting. ? Face-to-face connections still drive the best deals (even if they happen over a quick coffee between meetings!) And let’s be honest, MWC is an endurance test! Between back-to-back conversations, the occasional sprint between halls, and late-night networking, we all deserve a bit of R&R. To everyone we met, thank you for the conversations, the partnerships, and the inspiration. If we didn’t get a chance to connect, our inbox is always open: https://lnkd.in/dYr9f_7r Oleksandr Boldeskul Maryna H. #MWC25 #AdTech #ProgrammaticAdvertising #CTV #Blasto

Happy International Women’s Day from Blasto! ?? We believe in elevating voices that matter, which is why we launched AdTech Women Power — a series of interviews spotlighting the inspiring women transforming our industry. Their stories aren’t just about success; they’re about breaking barriers, creating impact, and paving the way for the next generation. To every woman in adtech: Your ideas, leadership, and resilience push this industry forward. We see you. We celebrate you! Keep breaking barriers. Keep owning your space. The future is yours. #InternationalWomensDay #AdTechWomenPower #ProgrammaticAdvertising #Blasto

What comes after third-party cookies? ??? Universal IDs, clean rooms, Google’s Privacy Sandbox, seller-defined audiences, and contextual targeting — each promises a way forward, but do they really solve the problem? If you want to future-proof your programmatic strategy while staying compliant and effective, read the article. ?? Let’s build a sustainable programmatic partnership → https://lnkd.in/dYr9f_7r

Day 2 at MWC Barcelona was all about powerful connections, insightful conversations! ?? A huge shoutout to our amazing partners and industry friends who made it so impactful: ?? Adagio, Steve Wirth, Anthony Harang, Opti Digital, Magali Quentel-Reme, Taboola, Itay Gilad, Speroll Media , Viktoriia Chunadra, Saiteej Anand, Affinity Global Inc. – your insights and collaboration make all the difference! If MWC were an auction, you’d be the premium inventory we’d always bid on. Excited for what’s next! ?? #programmaticadvertising #adtech #partnership

Blasto team has landed at MWC Barcelona ???? Ready to talk programmatic advertising, partnerships, and the future of adtech. ??Meet Maryna H. and Oleksandr Boldeskul ?? MWC our power duo in business development. They’re ready to chat, share insights, and, of course, grab a coffee with you. DM us or drop by, we’ve got exciting things to discuss! #MWCBarcelona #programmaticadvertising #adtech