Blasto

? Psst…From BizzClick to Blasto. A Story of Big Transformation. For over 14 years, BizzClick was a long-standing player in programmatic advertising, and knew it was time for a real change… That's when BLASTO came into the story. This bold new name reflected their commitment to blasting through limitations posed by adtech and moving programmatic advertising forward. But the transformation wasn't just about a new name. Blasto was all about INNOVATION, using AI and the latest technology to create a smarter platform. They shifted their focus from general performance marketing to leading the way in programmatic advertising for CTV and in-app inventory. That's the vision Blasto was working toward. The team behind Blasto wasn't just experienced, they were enthusiasts. They saw themselves as "programmatic geeks" of a new advertising ERA. This rebrand was a COMMITMENT. Blasto pledged to use their knowledge and skills to become a reliable force in the world of programmatic advertising. The chapter of BizzClick may be closed, but the story of Blasto, a LEADER in programmatic advertising, has just begun. #programmatic #adtech #rebrand

What does it take to go from manager to leader in the adtech? In the latest AdTech Woman Power by Blasto episode, we sit down with Aliaksandra Tryfanava, Senior Monetization Manager at Hitapps, to discuss her inspiring career growth. From overcoming challenges to mastering key skills, Alexandra shares practical insights for women looking to level up in adtech. ?? In this episode, we cover: ? The skills that helped Alexandra grow into a leadership role ? A challenging moment that shaped her career ? The biggest monetization and adtech challenges today ? Her advice for women aiming for leadership in the industry ?? Watch the teaser video now! Then catch the full episode here → https://lnkd.in/gns47z28 Drop a "This episode of the AdTech Women Power is??" in the comments if you're excited to hear Alexandra’s story! #AdTechWomanPower #WomenInAdTech #ProgrammaticAdvertising #AdTech

MWC Barcelona 2025 is almost here! ?? Blasto will be there from March 3-6! Our Head of Business Development, Oleksandr Boldeskul ?? MWC, and Maryna H., Business Development Manager, will be there, ready to connect and explore new partnerships. If you’re attending, let’s meet up! ?? Don’t miss the chance to connect – DM us or book a meeting today! #MWC25 #AdTech #ProgrammaticAdvertising #Networking?

We’re launching "Privacy Talks" ??How DSPs navigate GDPR, CCPA, and the future of compliance - read our first guide! Privacy regulations are evolving rapidly, and DSPs must adapt or risk falling behind. What’s inside our latest Privacy Talks? ? Key privacy laws affecting DSPs ? The differences between GDPR, CCPA, and beyond ? How to build a compliance-first programmatic strategy Whether you’re a DSP, advertiser, or publisher, understanding these rules is crucial for sustainable growth in a privacy-first world. Let’s build the future of ethical, effective programmatic together. Connect with us today: https://lnkd.in/dYr9f_7r #PrivacyTalks #GDPR #CCPA #AdTech #DSP #programmaticadvertising

?? Something BIG is coming… Programmatic advertising is about to get faster, smarter, and more accessible than ever. We’ve been working on a next-gen platform that eliminates complexity, maximizes impact, and puts YOU in control. No overpriced tech. No hidden fees. Just powerful, ML-driven advertising that works. Stay tuned – the future of programmatic starts with Blasto DSP. Launching soon ?? #programmaticadvertising #adtech #marketing #BlastoDSP

We’re excited to announce our new partnership with BidSwitch, a global leader in programmatic infrastructure! ?? This collaboration strengthens Blasto’s next-gen programmatic ecosystem, making oRTB more efficient, scalable, and transparent. By integrating with BidSwitch, we unlock new opportunities for advertisers and publishers: ? Access to premium demand & supply for better monetization ? TAG-certified, fraud-free environment for brand safety ? Collaborating with top-tier programmatic partners BidSwitch, founded in 2013 and now part of Criteo, was originally developed to solve the complexities of programmatic connectivity. Today, it acts as a global infrastructure layer, streamlining integrations between DSPs and SSPs, optimizing traffic, and driving efficiency across the ecosystem. At Blasto, we are building a next-gen programmatic ecosystem, integrating AI, ML, and privacy-focused solutions to deliver the best ad experiences. This partnership will help us to strengthen the programmatic advertising ecosystem together. ?? Reach out to explore partnership opportunities: https://lnkd.in/dYr9f_7r #programmaticadvertising #AdTech #SSP #DSP?

Top 15 AdTech & MarTech influencers to follow in 2025 ?? From groundbreaking programmatic strategies to the latest marketing tech tools, these innovators are leading the charge. Don’t just follow the future. Be part of it. ?? Read the full article and discover the top AdTech & MarTech innovators you should be following in 2025: https://lnkd.in/dEQakB2A #AdTech #MarTech #ProgrammaticAdvertising #Blasto

What your job in AdTech says about you? Swipe through & tag your colleagues to see if their role matches their personality ?? Are you the Chaos Coordinator, the Inventory Shark, or the AdTech Sheriff? We asked AI to imagine AdTech jobs and let’s just say, the results are both terrifyingly accurate and hilariously spot on. #AdTech #digitaladvertising #programmaticadvertising #marketing #adops

Is it time to say goodbye to CPM? For years, Cost Per Mille (CPM) has been the backbone of digital advertising. But as the industry shifts toward performance-driven strategies, is CPM still the best choice? ?? CPM isn’t dead — but it needs an upgrade. By refining its use with AI, cross-channel strategies, and viewability-focused metrics, advertisers can still make it work in today’s landscape. So… is it time to ditch CPM, or just rethink it? Read the article ?? #AdTech #ProgrammaticAdvertising #CPM #DigitalMarketing

?? Programmatic advertising in emerging markets: opportunity or risk? Programmatic ad spend reached $678.37B in 2023 and is set to grow by 22.8% CAGR. Emerging markets are on fire, seeing huge growth. But it’s not all smooth sailing. Without local solutions, markets risk losing control. Opportunities are massive, but can we overcome the risks? #programmaticadvertising #emergingmarkets #AdTech #fraudprevention #dataprivacy