black sheep ops

It's here! Our meta office and podcast studio has launched! https://lnkd.in/gANMvECn Thrilled to be leading the way in this next digital evolution. There are pretenders and contenders out there -- but with our talented team and trusted partners you will be working with trusted advisors and experts. Check it out! #meta #VR #brand #marketing #team #digital #podcast

2024 Political #Ad #Spend to Hit $16 Billion As we approach the 2024 election, #political ad spend will reach a staggering $15.9 billion, with $5.6 billion allocated to #digital #media. This unprecedented surge will significantly disrupt the #advertising landscape, particularly in the crucial weeks leading up to the election. With #CPMs expected to rise 20-45% and inventory scarcity looming, #brands must adapt swiftly. Key #strategies include diversifying media mix, exploring political-ad-free platforms, implementing full-funnel approaches, and elevating creative to cut through the noise. How is your brand preparing to navigate this challenging yet opportunity-rich environment? Share your insights and let's learn from each other. #advertising #marketing #adspend #ad #media #mediabuying #digitalstrategy #digital #social #tiktok #harris #trump #Election2024 #DigitalAdvertising #CMOStrategy?

Michaels Stores Becomes Official Partner of the Dallas Cowboys The #Michaels Companies has signed a three-year deal to serve as a one-stop game day shop for "America’s Team." As part of its national partnership with the National Football League (NFL), the specialty arts and crafts #retailer (headquartered in the Dallas-Fort Worth) is selling supplies for customers to create Cowboys-themed party items, treats, crafts and #home #décor products, as well as custom framing services for jerseys. Special offerings of the #partnership include: "Fan Art Friday": Starting Friday, Aug. 30, customers can submit photos online of their Dallas Cowboys #fan art for the chance to be featured on the Dallas Cowboys official #social #media channels throughout the season. #MakerPlace x Market at the Star:?On Saturday, Sept. 28, local sellers from?MakerPlace by Michaels, the retailer’s new #online #marketplace for handmade goods,?will participate in the Cowboys’ bi-annual flea market event?at The Star in Frisco. “Football fans have always been inherently creative in how they express their team spirit, and we’re thrilled to join forces with our home team in Dallas to help fuel the joy of that creativity for Cowboys Nation,” said?Mandy Rassi,?SVP and Chief Marketing Officer at Michaels. “The Dallas Cowboys truly value the passion and creativity of their fans, and we’re excited to support them by offering everything they need to elevate their game day experience—this season and beyond.”

UGG? is turning up the heat this Autumn/Winter 2024 with their vibrant "Feels Like UGG" #campaign, a celebration of #diversity, #innovation, and self-expression. Set against the dynamic backdrop of Seoul, this campaign features a star-studded cast including HANNI, Alex Consani, and Young Mazino, each embodying the brand's ethos of confidence and creativity. #Innovation Meets #Diversity The "Feels Like UGG" campaign is a testament to UGG's commitment to #inclusivity and innovation. By bringing together a diverse group of creatives, the campaign highlights how individual #expression can inspire and connect communities worldwide. This initiative not only showcases UGG's iconic products but also celebrates the unique #stories and talents of its cast members, from Alex Consani's trailblazing modeling career to Young Mazino's breakout role in Netflix's "BEEF." Check out UGG's journey of #creativity and connection, and see how the "Feels Like UGG" campaign is setting a new standard for #brand #engagement and community building. #FeelsLikeUGG #UGGSeason #AutumnWinter2024

As the back-to-school shopping season kicks off, EDO's latest report reveals the power players in Department Store #advertising on #Convergent #TV. Key Highlights: --Top Performers: Walmart, Target, and Old Navy are the most effective advertisers, with Walmart's ads driving 144% more #consumer #engagement than the category average. --Engagement Hotspots: Nebraska, Utah, and Ohio lead in viewer engagement, while Wyoming, New Mexico, and North Dakota show room for growth. --Demographic Insights: #Women aged 55-64 and #Men aged 18-24 are most responsive to these #ads. In a world where #streaming reigns supreme, understanding where and how your ads resonate is crucial. EDO's insights empower #advertisers to fine-tune their #strategies for maximum ROI. Dive into the highlights of the #report to elevate your Convergent TV ad #campaigns and connect with consumers when it matters most. #Advertising #MarketingInsights #ConvergentTV #BackToSchool #CMORoom #insights #Ads #Campaigns

Mars Inc., the beloved maker of M&M's and Snickers, is in advanced talks to acquire Kellanova, the powerhouse behind Cheez-It and Pringles, in a potential $27 billion deal. This could be one of the largest transactions in the #packaged #food sector, signaling a seismic shift in the industry landscape. In this article, we cover: --What does Mars' potential #acquisition of Kellanova mean for both companies? --How could this deal impact the broader #snack industry? --What are the potential #regulatory challenges and industry-wide implications? As Shaziah Singh, Counsel at Nixon Peabody LLP, aptly puts it, "This acquisition would not only bolster Mars' portfolio but also signal a #rebound in M&A activity within the #food and #beverage sector." Stay tuned as we watch this potential game-changer unfold! #Mars #Kellanova #MergersAndAcquisitions #FoodIndustry #SnackIndustry #BusinessNews #MarketTrends

Join Us for an Unforgettable Evening at the Philadelphia CMO Room! Our first-ever Philadelphia event and dinner takes place aboard the historic Moshulu ship this Thursday. This exclusive gathering of chief #marketing officers and industry #leaders promises an evening of unparalleled networking, insightful discussions, and exquisite dining. The Philadelphia CMO Room event follows closely on the heels of MediaPost's Brand Insider Summit #Pharma & #Health in the Poconos, making it the perfect opportunity to continue the momentum of industry insights and connections. Fun Facts About #Moshulu: -Built in 1904, Moshulu is the world’s oldest and largest square-rigged sailing vessel still afloat. - Featured in iconic films such as?#Rocky?and?The #Godfather Part II. - Seized by pirates during WWII and later transformed into an upscale restaurant and event venue. Request your invitation today and secure your spot for an unforgettable evening at the Philadelphia CMO Room!

Last night, Narine Nadjarian, Raluca Dragomir, and I attended the CMO Room event at Perch in Los Angeles. From the rooftop views to the dynamic conversations, every moment was a reminder of why we love being part of this vibrant community. Here are some highlights: 1?? Innovative Strategies: Cutting-edge marketing tactics that are reshaping the industry. 2?? Engaging Discussions: Thought-provoking conversations that challenged us to think bigger and bolder. 3?? Networking Gems: New connections that promise exciting collaborations. A big thank you to Amy Kauffman for organizing the event and all the brilliant minds we met. Your insights and energy fuel our passion to push boundaries and achieve new heights. We're also excited to announce that our next CMO Room event we will be attending is Thursday, July 25th, in Philadelphia, PA, at Moshulu. Looking forward to more inspiring moments. #CMORoom #PerchLA #AdMedia #MarketingInnovation #NetworkingEvents #Innovation

What an incredible evening at the LA CMO Room event last night! It was fantastic to meet everyone and get to know you all both professionally and personally. The energy, insights, and connections made were truly inspiring. A huge thank you to all who attended and contributed to the vibrant discussions. We are so glad you could join the community we are building. (And patience with the flash on my phone, but the poses were on point!) Let's stay connected and continue to grow together through our fabulous sponsor AdMedia and the CMO Room. Looking forward to seeing you all at future events! #CMORoom #Networking #MarketingLeaders #CommunityBuilding #AdMedia RPA Lamps Plus The Walt Disney Company Taco Bell Levi Strauss & Co. MXXN Amazon Viking Comcast Herbalife Vallarta Supermarkets #perchLA Starcom Knauf Fanfix AdMedia

Oracle's exit from the ad tech arena marks the end of a $4B experiment. What does this mean for the future of data-driven #marketing? Key Implications: -Consolidation in the adtech landscape -Increased focus on privacy-compliant solutions -Shift towards first-party #data strategies -Growing importance of contextual targeting and AI-powered solutions -Need for more integrated #adtech stacks #AdTech #DigitalMarketing #CMOInsights #Privacy #Innovation