black sheep ops

It's here! Our meta office and podcast studio has launched! https://lnkd.in/gANMvECn Thrilled to be leading the way in this next digital evolution. There are pretenders and contenders out there -- but with our talented team and trusted partners you will be working with trusted advisors and experts. Check it out! #meta #VR #brand #marketing #team #digital #podcast

#RIPDuo ?? ???? With #Duo's apparent demise following #KendrickLamar's Super Bowl #HalftimeShow jab at #Drake's OVO owl, the avian world is taking quite a hit in #PopCulture this week.? Duolingo declared Duo "dead," and the announcement sparked a #Viral reaction, with fans and #Brands alike stunned and confused.? The beloved, brazen bird, orchestrated by Zaria Parvez, Duolingo's Senior Global Social Media Manager, showcases the company's #Mastery of a social-first #Strategy. Duolingo's unhinged #Owl has sparked conversations and user-generated content across platforms and continents.? Now, the mystery surrounding Duo's fate has gripped #Audiences #Globally, leaving everyone wondering: what's next for the delightfully diabolical Duo?? Join me at the CMO Room Brand Brunch during #SXSW2025 to discuss the latest in #MarketingTrends, #BrandEngagement, and #DigitalMarketing.? #SocialMediaMarketing #ViralMarketing #Advertising #MarketingStrategy #BrandStrategy #ContentMarketing #TikTokMarketing #AdTech #MediaBuying #ProgrammaticAdvertising #OTTAdvertising #MarketingLeadership #CMOInsights #BrandBuilding #MarketingInnovation #AdvertisingExecutives #AustinEvents #SXSWBrunch #NetworkingEvent #MarketingCommunity??

A Critical Moment for #Marketing Leaders As we navigate 2025, the corporate approach to #Diversity, #Equity, and #Inclusion (DEI) is at a pivotal juncture. Recent data shows a significant divide: --Some major #brands are rolling back DEI initiatives --Others are doubling down on their commitments -- #Consumer trust and #loyalty hang in the balance This shift is reshaping marketing strategies, #ad #spend allocation, and brand perception. As #CMOs, we face crucial decisions: --How do we authentically #connect with diverse audiences? --What's the long-term impact on brand #equity and consumer loyalty? --How do we balance DEI commitments with potential #regulatory risks? The decisions made today will shape our brands—and our society—for years to come. How are you navigating this shift for your brand and consumers? #MarketingLeadership #DEIStrategy #BrandTrust

Will we see you next week in #NYC? The CMO Room kicks off #2025 in New York at an exclusive gathering at Ragtrader, coinciding with the National Retail Federation's Big Show. Request your spot soon as space is limited!

#CMORoom Unveils Exclusive 2025 Event Lineup Calling CMOs and top marketing executives from leading brands! We're thrilled to announce our Q1 2025 events, bringing together the brightest minds in marketing for unparalleled networking and collaboration. Join us in all major cities next year for intimate, high-impact gatherings featuring thought-provoking discussions and exclusive insights. Interested in attending, speaking, or joining our elite community? Let's shape the future of marketing together! #CMORoom #MarketingLeadership #Fortune300 #NewYork #Chicago #NewOrleans #Dallas #Austin #LasVegas #NRF #SuperBowl #SXSW #ShopTalk #ANA #4As #IAB #MMA #ARF #RetailMarketing #SportsMarketing #TechMarketing #EcommerceMarketing

2024 Political #Ad #Spend to Hit $16 Billion As we approach the 2024 election, #political ad spend will reach a staggering $15.9 billion, with $5.6 billion allocated to #digital #media. This unprecedented surge will significantly disrupt the #advertising landscape, particularly in the crucial weeks leading up to the election. With #CPMs expected to rise 20-45% and inventory scarcity looming, #brands must adapt swiftly. Key #strategies include diversifying media mix, exploring political-ad-free platforms, implementing full-funnel approaches, and elevating creative to cut through the noise. How is your brand preparing to navigate this challenging yet opportunity-rich environment? Share your insights and let's learn from each other. #advertising #marketing #adspend #ad #media #mediabuying #digitalstrategy #digital #social #tiktok #harris #trump #Election2024 #DigitalAdvertising #CMOStrategy?

Michaels Stores Becomes Official Partner of the Dallas Cowboys The #Michaels Companies has signed a three-year deal to serve as a one-stop game day shop for "America’s Team." As part of its national partnership with the National Football League (NFL), the specialty arts and crafts #retailer (headquartered in the Dallas-Fort Worth) is selling supplies for customers to create Cowboys-themed party items, treats, crafts and #home #décor products, as well as custom framing services for jerseys. Special offerings of the #partnership include: "Fan Art Friday": Starting Friday, Aug. 30, customers can submit photos online of their Dallas Cowboys #fan art for the chance to be featured on the Dallas Cowboys official #social #media channels throughout the season. #MakerPlace x Market at the Star:?On Saturday, Sept. 28, local sellers from?MakerPlace by Michaels, the retailer’s new #online #marketplace for handmade goods,?will participate in the Cowboys’ bi-annual flea market event?at The Star in Frisco. “Football fans have always been inherently creative in how they express their team spirit, and we’re thrilled to join forces with our home team in Dallas to help fuel the joy of that creativity for Cowboys Nation,” said?Mandy Rassi,?SVP and Chief Marketing Officer at Michaels. “The Dallas Cowboys truly value the passion and creativity of their fans, and we’re excited to support them by offering everything they need to elevate their game day experience—this season and beyond.”

UGG? is turning up the heat this Autumn/Winter 2024 with their vibrant "Feels Like UGG" #campaign, a celebration of #diversity, #innovation, and self-expression. Set against the dynamic backdrop of Seoul, this campaign features a star-studded cast including HANNI, Alex Consani, and Young Mazino, each embodying the brand's ethos of confidence and creativity. #Innovation Meets #Diversity The "Feels Like UGG" campaign is a testament to UGG's commitment to #inclusivity and innovation. By bringing together a diverse group of creatives, the campaign highlights how individual #expression can inspire and connect communities worldwide. This initiative not only showcases UGG's iconic products but also celebrates the unique #stories and talents of its cast members, from Alex Consani's trailblazing modeling career to Young Mazino's breakout role in Netflix's "BEEF." Check out UGG's journey of #creativity and connection, and see how the "Feels Like UGG" campaign is setting a new standard for #brand #engagement and community building. #FeelsLikeUGG #UGGSeason #AutumnWinter2024

As the back-to-school shopping season kicks off, EDO's latest report reveals the power players in Department Store #advertising on #Convergent #TV. Key Highlights: --Top Performers: Walmart, Target, and Old Navy are the most effective advertisers, with Walmart's ads driving 144% more #consumer #engagement than the category average. --Engagement Hotspots: Nebraska, Utah, and Ohio lead in viewer engagement, while Wyoming, New Mexico, and North Dakota show room for growth. --Demographic Insights: #Women aged 55-64 and #Men aged 18-24 are most responsive to these #ads. In a world where #streaming reigns supreme, understanding where and how your ads resonate is crucial. EDO's insights empower #advertisers to fine-tune their #strategies for maximum ROI. Dive into the highlights of the #report to elevate your Convergent TV ad #campaigns and connect with consumers when it matters most. #Advertising #MarketingInsights #ConvergentTV #BackToSchool #CMORoom #insights #Ads #Campaigns

Mars Inc., the beloved maker of M&M's and Snickers, is in advanced talks to acquire Kellanova, the powerhouse behind Cheez-It and Pringles, in a potential $27 billion deal. This could be one of the largest transactions in the #packaged #food sector, signaling a seismic shift in the industry landscape. In this article, we cover: --What does Mars' potential #acquisition of Kellanova mean for both companies? --How could this deal impact the broader #snack industry? --What are the potential #regulatory challenges and industry-wide implications? As Shaziah Singh, Counsel at Nixon Peabody LLP, aptly puts it, "This acquisition would not only bolster Mars' portfolio but also signal a #rebound in M&A activity within the #food and #beverage sector." Stay tuned as we watch this potential game-changer unfold! #Mars #Kellanova #MergersAndAcquisitions #FoodIndustry #SnackIndustry #BusinessNews #MarketTrends