BKW Partners

BKW Partners / BKW Health filming board members and the team at Zymeworks Inc. this week. People have incredible stories that have the power to propel company stories.

This year will be the first time BKW Partners / BKW Health is sponsoring #BioFuture. Join us in NYC at the end of October: https://lnkd.in/g-9R9i7C. I have been to two Demy-Colton events thus far and they are ideal — just the right amount (not too many, not too few) of smart, engaged people. Sara Jane Demy is an amazing gatherer of people and ideas.

Thanks to our ?? partner Kimberly Ha and her team at KKH Advisors, BKW Partners / BKW Health has had the opportunity to create some nice big-screen media for the Nasdaq tower in Times Square. I had no idea that, also thanks to Kimberly / KKH, BKW would one day be represented ON the tower with her. Monday was a fun day at the inaugural Sofinnova Investments / KKH Advisors Life Sciences Summit and the closing bell ceremony to celebrate KKH's six years in business, focus on diverse, under-represented founders, 100 companies brought out of stealth and strategic comms advisory on $5B in M&A deals. Also pictured, Shira Derasmo and Michelle Wood.

What fun to talk with Willem Hulsink and René Olie’s Rotterdam School of Management, Erasmus University “Learning from Silicon Valley” honors students at the Netherlands Consulate in San Francisco today. (I was never an honors student! but I did attend a fantastic exchange program at RSM in the 90s via the University of California, Davis - Graduate School of Management)

Vote vote vote... BKW Partners/BKW Health client Moonwalk Biosciences is in the running for #FierceMadness Best Biotech Name Tournament. Here's some inspiration from Moonwalk's website. Second round of voting begins Monday. Check this page to see how to vote then and keep an eye out for the #BiotechBracket hashtag. https://lnkd.in/gFNJhP8p . cc Elaine Cheung, Kimberly Ha, Fierce Biotech

This is absolutely fantastic! I've been lucky enough to see a preview so I can vouch. If you're at The Beryl Institute event in Denver on April 4 then go go go to this. You will hear two incredibly thoughtful, smart, caring people talking about improving the experience of patients admitted to hospital. I think about this a lot. I spent I don't know how many days and nights with my dad in the hospital over his 11-year cancer "journey" (euphemism). Because he pushed hard to try different things, he had long admissions at several hospitals: Keck Medicine of USC, UC San Diego Health, and Scripps Health. Scripps Memorial is where he had his first first cancer surgery and where he finally died —?it was sort of home for him as he worked on campus there for many many years. I saw a lot of what was great about the hospital experience (nurses for one!! .. speaking of caring, smart, thoughtful people!) and some things large and small that could use some serious improvement. I'm very glad there are people working on this. And so glad I get to work with one of them via BKW Partners/BKW Health — Steve Peltzman.

New blog post: https://lnkd.in/g8puuwAE I haven't really heard the digital marketing term "viral loop" in a bit. Maybe because of COVID? Now I hear "K-factor" or plain old "word of mouth". But I still love the very specific idea of a viral loop: designing so that your customers can easily tell your story on your behalf (and want to). I was included in an absolutely perfect viral loop this morning from Ramp. Ramp's customer Altoida, Inc. (who is a BKW Partners / BKW Health customer) sent us an email this morning that contained one. So I blogged about it. BTW, I first read about viral loops years ago in Andrew Chen's blog. And I think he got it from Adam Penenberg's book.

I am excited for BKW Partners /BKW Health ????customer RSP Systems A/S. Check out the new diabetes tech at www.rspsystems.com (beautifully rendered by RSP’s Hicham Saoud). And if you are at #ATTD2024 in Florence, visit Stine Dahl, Anders Weber and others at booth 57 thru the 9th. Learn about RSP’s latest clinical studies and see how they are miniaturizing their non-invasive, light-based diabetes management and glucose monitoring.

Besides the larger implications for storytelling as these (if these) take off—one thing is websites are going to have to be truly responsive. Users have total freedom over window size/aspect ratio. Of course this is true on desktop and laptop computers but people tend to use the physical size of their monitor as a (subconscious) guide. BTW I left the demo with a bit of nausea. Could have been the one-eye thing. We did toggle the accessibility settings to one eye only. Could maybe have been imperfect scanning of my prescription. I found focusing tough. Kept having to lock in. I am glad I got the demo. Props to my Apple store guide in Century City.

I really like this story about close creative collaboration—this time b/w BKW Partners / BKW Health and Elaine Cheung, Chief Business Officer at Moonwalk Biosciences. (This project is another ?? partnership w/ Kimberly Ha and the KKH Advisors team!). BTW I'm pretty sure we put the phrase "co-creation of value" in our contracts (this will make sense if you read the story) after hearing it from a former client Gunnar Counselman. The story: https://lnkd.in/gScNFrDy Moonwalk's website: https://moonwalk.bio/