Bizwrite, LLC

Does your PR agency have contributing writers for top media outlets on staff? Our very own Jess Henley's latest expose covers the appointment of Doug Burgum as the 55th Secretary of the Interior for?Shale Magazine. Jess digs deep into Secretary Burgum's past experience and immediate policy actions aimed at increasing American energy production and reducing regulations. Check out the full article here ?? https://lnkd.in/eRNnQTqK As #digitalPR pros, we bridge the gap between news, social, and web media and our clients' thought leaders. We do that well because we're #businessjournalists. We take pitches from communication professionals, we find sources, we research extensively, and we write compellingly. 2,000,000+ words so far. In #mediarelations, we know what journalists are looking for and can leverage our experience to get better results for our clients. If you'd like to see your company featured in a media outlet, trade journal, or on the news, let's talk about how we can make that happen. ?? https://lnkd.in/eu6TM2UP

Reasons why CMOs get fired (says ADWEEK): 1. The inability to deliver promised results.? 2. A failure to adapt.? 3. A failure to earn the leadership team’s respect. 69% of CEOs and CFOs said a CMO’s “inability to deliver promised results” would lead to their termination, according to?Gartner research?cited by ADWEEK cited by Marketing Brew cited by ourselves, making it the main reason why marketers are fired. We work with CMOs daily; they are the primary decision-makers we target for our #digitalPR services, and we're in the trenches with them. So why is there a disconnect between leadership and marketers? Here are three gaps we see between these two camps: 1. The Results Gap - we have misaligned expectations and muddied metrics. CEOs and CFOs heavily prioritize demonstrable (fun word to say) ROI. They often expect marketing to translate directly and immediately into sales figures. Just like working out, this is not 8-minute abs. Performance takes discipline, buy-in, and time. With that said, we can speak to CEOs/CFOS and operate with a results-oriented mindset driven by quantifiable data. Make sure to track your results. 2. The Adaptation Gap - there's resistance to change and innovation. Leadership can be resistant to adopting new technologies or strategies, clinging to outdated approaches, i.e., "We've always done it this way!" We humans are prone to confirmation bias, favoring information that confirms our existing beliefs. Leaders may be reluctant to embrace marketing innovations that challenge the established ways of doing things . The disconnect is that CMOs are expected to stay ahead of marketing trends but then face resistance when proposing innovative strategies. Conservative leaders are often hesitant to invest in unproven technologies or approaches, especially if there's a financial risk component. The result is a stifled marketing team that lives in a constant state of stagnation. 3. The Respect Gap - a lack of shared understanding and communication. CMOs struggle mightily with capturing leadership's attention, which can lead to the failure to earn leadership's respect and highlight a breakdown in communication and trust. Leaders often don't understand the complexities of modern marketing, particularly in the digital realm. I've flat-out been told by an engineer that they didn't need marketing because they did all the work. Cognitive biases definitely play a role. Leadership can think of marketing as the fluff rather than a strategic business function. It can lead to a lack of buy-in to marketing strategies and a dismissal of CMOs' broad expertise. However, CMOs, who are juggling so many marketing responsibilities, are struggling to communicate their strategies in a way that resonates with the financial-focused language of leadership. You need to relate the marcom strategy to core business objectives. https://lnkd.in/ggbnwkQn #marcom #marketing #communication

How do you get more people to attend your event? Get the keys to the kingdom in our latest case study. We dive deep into the strategies we used to help our client, Anderson Advisors, one of the nation's leading real estate investment consultants, ramp up even more attendance by qualified leads for their already popular events. https://lnkd.in/ecHVEhRH

Less than 3 weeks left for local students to take their shot at 2 years of free college from Farah & Farah. Love all things #JaxtotheMax plus solid reporting from Jacksonville Daily Record's Max Marbut - https://lnkd.in/eKy9qj5B

Times they are a-changin' - Have you started integrating Generative Engine Optimization (GEO) strategies into your content creation? Here, we cover best practices for SEO's talented, athletic, and popular out-of-town cousin whom all their friends fawn over when they visit. https://lnkd.in/g2Mu3EYh #generativeengineoptimization #GEO #AI #AISearch #copywriting

Corporate gifting season is upon us! Let's be real, no one really wants another tin full of cookies or branded Koozies (unless they have something in them!) Staying local, here's our top three - 1) FreshJax Organic Spices: amazing, organic spice blends are an absolute hit. We love the tagline, "Thanks for letting us SPICE up your [product/service] this year!" 2) Local craft beer packs: Veterans United Craft Brewery has an Alert 5 IPA you can grab that donates $5 to Five Star Veterans Center to help displaced vets in Jax. Great beer and comes with a story. #NoMoreEmptyKoozies 3) Rethreaded: an incredible organization that sells jewelry, purses, accessories, and other products to benefit survivors of human trafficking. Another amazing local organization that's doing real good in our community to help you gift with a purpose. See the full rundown at Bizwrite HQ: https://lnkd.in/erkPbgbc #corporategifting

In honor of #VeteransMonth (s/o Gov. Ron DeSantis), for every pint or 6-pack of Veterans United Craft Brewery's Alert 5 IPA purchased, $5 goes directly to the 5 STAR Veterans Center in Jacksonville, FL to help veterans in need courtesy of Farah & Farah. These heroes deserve a safe place to call home and the resources they need to thrive. They stepped up for us; it's time to step up for them (and enjoy some great local craft beer at the same time!). ??Available on draft and in stores throughout North Florida. Find Alert 5 near you - https://lnkd.in/dA3pk7um

Intrepid Bizwriter, Jess Henley, takes on what may be his toughest assignment yet - Cybersecurity in the Energy Supply Chain for Shale Magazine. See how Jess deftly delves into the details of data protection through exhaustive research, adroit use of the English language, and supremely dextrous tickling of the digital keys - this is the Bizwrite, LLC way. https://lnkd.in/eTs4e9GB

Free coffee for exercising your right to vote? Yes, please. From now through election day, show your "I Voted" sticker at participating coffee shops around town and get a free coffee courtesy of Farah & Farah. Find a location near you ?? https://lnkd.in/eP2Bi4jU

Struggling to create a brand that stands out? Director of Content Strategy Tyler Reed, MBA shares proven strategies for crafting a winning brand identity, including core principles, audience targeting, and messaging frameworks: https://lnkd.in/eJgRDhGV #brandbuilding #digitalPR #brandidentity #communications #PR