BizRock

?? Time is running out—just five days left! A limited number of spots remain! ?? Are you a #founder or #CEO looking to turn #events and #expos into high-performing #leadgeneration engines? Join Yoel Knoll and me for an exclusive opportunity to unlock proven strategies that seamlessly align product, marketing and sales in today’s competitive market. ?? Elevate your approach. Empower your growth. Don’t let this chance slip away,?? secure your spot: https://bit.ly/3YUSvPt National Retail FederationBlackHat WebSummit LLC Microsoft for Startups AWS Events #EventMarketing Israel Export Institute ???? ????? Israel Economy OECD Startup for Startup RSA Security CES Shoptalk Ai4 - Artificial Intelligence Conferences GITEX Impact GITEX GLOBAL Largest Tech & Startup Show in the World AWS Startups BizRock

?? Sharing My New Article: RISC - A Strategy for Evaluating Event Participation ?? As a young marketer, I wasn’t the biggest fan of events. Let’s be honest—they felt chaotic, required a mountain of effort, and rarely delivered the results I hoped for. That all changed when I moved from the corporate world to the fast-paced life of startups. Suddenly, there was no extra budget to throw at problems or inefficiencies to hide behind. This shift forced me to rethink how to approach events with more intention and strategy. That’s what inspired me to create RISC—a simple methodology built around Relevance, Impact, Size, and Cost. It’s a systematic way to decide which events to prioritize and how to ensure your participation drives real ROI. In my latest article, I break it all down—why I developed RISC, how it works, and how you can use it to make smarter event decisions. If you’ve ever struggled to evaluate event opportunities or want a better way to manage them, this is for you! ?? ???Would you like a RISC event scoresheet? Let me know in the comments! #eventmarketing #startupfouners #ROI

??Founders & CEOs: Elevate Your Event Success ?? Are you ready to make a stronger impact at events and expos? Yoel Knoll and I are excited to share effective strategies to help you succeed before, during, and after your upcoming event. In this session, you’ll learn how to: ?? Prepare strategically to maximize your presence. ?? Engage attendees and foster impactful connections. ?? Implement follow-up tactics that turn contacts into lasting relationships. Whether you’re new to the event space or aiming to refine your approach, this workshop is crafted to help you achieve measurable outcomes, enhance your brand, generate leads, and close deals. Let’s turn your next event into a powerful growth opportunity! ??? Date: Thursday, November 21st ? Time: 09:30 AM-12:00PM ?? Location: Intel Ignite Offices; Menachem Begin 132 Azrieli Triangular Building, 27th floor. Interested? ??Find the registration link in the first comment. National Retail Federation Israel Export Institute ???? ????? Israel Economy OECD AWS Events #stratupfounders #expotips BlackHat RSA Security CES Shoptalk Ai4 - Artificial Intelligence Conferences WebSummit LLC Startup for Startup GITEX GLOBAL Largest Tech & Startup Show in the World AWS Startups

?? Workshop Alert for Founders & CEOs: How to Rock Your Next Expo! ?? Forget the myth of “build it, and they will come.” It’s time to explore effective strategies that will transform your booth into a lead generation machine. Join me and a special guest Yoel Knoll for a workshop where we'll share strategies and tips on turning an expo into real leads and deals. ?? What You’ll Get: ?? Clever ways to actually turn leads into loyal customers (spoiler: it’s more than just free swag). ????♀?The biggest “Oops” moment companies make at events—and how to dodge them like a pro ??Craft a Strategy that actually shows measurable results (because "hope" isn’t a strategy). Don’t miss out on the chance to level up your expo game. With only 15 seats, claim yours now and get ready to rock your next event! ??? Registration link in the first comment! Israel Export Institute ???? ????? #VC #Startupfounders National Retail Federation AWS Events BizRock WebSummit LLC INBOUND Ai4 - Artificial Intelligence Conferences

Build it and they will come? Not quite! One of the biggest KPIs for event success is the number—and quality—of on-site meetings. But with everyone competing for attention, how do you rise above the noise and connect with the right people? Two weeks ago, I sent out a survey asking: How do you engage with prospects before the expo? Results showed that 43% of respondents favor email, while 29% prefer social media. No matter your preferred approach, here are five best practices to maximize your response rate: ?? Create a Targeted Wish List Identify your top 30-50 accounts based on your Ideal Customer Profile (ICP) and build your outreach list. Highlight 10-20 high-priority individuals for a personal invitation. ? Personalize Your Outreach Use tools like HubSpot or Apollo for broader outreach, but for top prospects, send tailored messages from a real email account to leave a memorable impression. ?? Engage on Multiple Channels Don’t rely on email alone. Reach out on platforms where your prospects are active—LinkedIn, X, Facebook, or Instagram. Multi-channel outreach increases both visibility and engagement. ?? Soft-Sell with Value Share informative content that highlights tech advancements, positioning your solution as the top choice naturally. ?? Follow Up with Respect Persistence pays off, but always follow up politely to keep your message from getting buried and close the loop. How do you approach prospects ahead of events? Share your tips in the comments. ? National Retail Federation?Web Summit Ai4 - Artificial Intelligence Conferences American Physical Society Black Hat MEA #startupfounders #b2bevents #marketingpros #Marketing

There's more to running business events than demos and swag. Having run plenty of events in my career, the #1 thing I've seen as most critical is *preparedness*. Earlier this week, I joined a webinar hosted by Brooke Afick, CEO of BizRock, Yoel Knoll, VP Marketing at Quantum Machines , and Yotam Gutman, Founder of Cybersecurity marketing community about boosting event ROI. Even seasoned marketers can learn something new. Here are my 4 key takeaways:

"From events to revenue"- Webinar summary?by Brooke Afick and Yoel Knoll with Cybersecurity marketing community #cyber #events #webinar

?? WEBINAR ALERT ?? Ready to turn events into revenue-driving powerhouses? Join us tomorrow for an exclusive session where we'll reveal Proven Tips & Strategies to Boost ROI at Events ?? Here’s what’s in store: ?? Moderator: Yotam Gutman, founder of the Cybersecurity Marketing community?? Panelists: Brooke Afick – founder of BizRock, specializes in marketing & business development with a special passion for expos and events, driving growth through targeted event strategies. Yoel Knoll – A marketing veteran & a product marketing wizard, known for his innovative approaches to maximizing brand impact and audience engagement. We’ll cover actionable tactics that help you increase brand visibility, engage your target audience, and ultimately boost your event ROI. ??? Date: TOMORROW Oct 28th ? Time: 11:00 NY | 15:00 LDN | 17:00 TLV ?? Location: ?? Find the registration link in the first comment! ???? #eventmarketing #expotips #startupfounders

Less than a week to go! Join me, Brooke Afick, and Yotam Gutman for an exclusive deep dive into transforming events into profit-generating machines!??? We’ll be breaking down the exact steps to turn your next event into a powerhouse for engagement and ROI. ?? Whether it’s a trade show, an expo, or an in-person event, we’ve got the insights to help you make the most of it.? Don’t miss out on this game-changing session!? ??? October 28, 2024 ??? 17:00 IST |11:00 EST| 16:00 CET Save your spot here: https://bit.ly/3U4BXBV #EventMarketing #Webinar #ROI #BusinessGrowth #EventStrategy

#TotW: ?? ?????????????? ???? ????????????, ???????????????????? ??????????????????! ?? (Who Doesn’t Love Good Advice?) In my recent discussions with #marketers, #sales executives, #founders, and #CEOs, I've found a surprising belief: that expos and events don't yield business results. (Yes, you read that right!) Now, I’m flipping the script—but I need ???????? insights and expertise to make it even better! I’m reaching out to ????????, ?????????? ?????????????????? ????????, ????????????????, & ????????—the experts who excel in expos, face-to-face networking, and everything in between. ???????? ???????????????????? ???? ????????. ?? Check out the ???????????? ???????? ???? ?????? ?????????? ?????????????? (it’ll only take 60 seconds!). Oh, as for the results, they will be shared and posted in an upcoming blog. ?? Thanks for contributing! National Retail Federation BlackHat AWS Events WebSummit LLC Israel Export Institute ???? ????? Ai4 - Artificial Intelligence Conferences EuroShop – The World′s No. 1 Retail Trade Fair Shoptalk National Association of Broadcasters Israel Economic Mission to the USA - East Coast Israel Economic Mission to the West Coast Startup for Startup #BizRock #b2bevents