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#TotW ???????? ?????????????? ???? ???????? ???????? ???? ?????? ??????????? Events are full of noise—flashy booths, big promises, and endless small talk. But when it comes down to it, content is what makes an event truly valuable. ? Mock meetings? Without strong content, they’re just rehearsals for real conversations that never happen. ? Pre-event buzz? If it’s all hype with no substance, it fades faster than a one-hit wonder. ? Post-event follow-up? If you’re not delivering insights, you’re just adding to the inbox clutter. Content isn’t just about sounding smart—it’s about delivering real, actionable value. Because knowledge isn’t power unless it’s shared. ?? ?? What’s the best (or worst) event content you’ve ever come across? RSA Conference AWS Startups AWS Events INBOUND, Infosec National Retail Federation Shoptalk Ai4 - Artificial Intelligence Conferences GITEX GLOBAL Largest Tech & Startup Show in the World GITEX Impact GITEX ASIA The Most Global Tech & Startup Event in Asia Microsoft Events Microsoft for Startups #fractionalcmo #cmo Startup for Startup?

#TotW? Winning Events Without a Booth? Read This First. ?? So, it’s your first big event, and you’re skipping the booth. Smart move. Booths are pricey, and let’s be real.. most attendees just want the free??swag. But working the floor boothless isn’t just about “being there.” It’s a strategy. And here’s how to win your first event as a #walkingbooth without a booth—a masterclass inspired by Raz Vicerabin. ?? ? ???????? ?? ???????? ???????? – Don’t just wander. Set goals: How many key convos? What insights to snag? Who’s on your must-meet list? Otherwise, you’re just a very expensive tourist. ?? ?????????????? ???????? ?? ?????? – Competitor booths are intel hubs. Linger, listen, and ask innocent questions. “Oh wow, tell me more about that?” (Translation: I’m about to outmaneuver you.) ?? ???????? ?????????? ???????????????? ???????? ???????? ?????????? – If they’re interested in your competitor, they should really be talking to you. Find out their pain points. Be the solution. ?? ?????????? ?????? ?????????????? ???????????????? – Mark the ones that will interest your #ICP. Attend, listen, and start networking. These sessions are goldmines for understanding the pain points you’re solving. ?? ???????????? ?????? ?????? ???? ?????? ????????????-???? – If your event strategy ends when the doors close, you’ve already lost. The real magic happens in the follow-up. Kodus to David Bitton for being the first to bring this issue to mind! ?? What’s your best event-floor move? Drop it below! ?? #StealthMode #EventHacks #BizRock RSA Conference AWS Startups AWS Events INBOUND Infosec National Retail Federation Shoptalk Ai4 - Artificial Intelligence Conferences GITEX Impact GITEX GLOBAL Largest Tech & Startup Show in the World Israel Export Institute ???? ????? Microsoft Events Microsoft for Startups #fractionalcmo

#TotW ?? ????????????: ?????? ???????????????? ?????????????? ???????????????? Ever tried pushing back an event deadline? Yeah… doesn’t work. Unlike that "we’ll launch next quarter" campaign, events exist in real time and space—no extensions, no do-overs, no excuses. Yesterday, during Field Marketing Monthly, Gianna Whitver, Co-Founder & CEO of Cybersecurity Marketing Society, nailed it: ??"???????????? ?????? ?? ?????????????? ???????????????? ?????????????? ???????? ?????????? ???? ???????? & ??????????." And that’s exactly what makes them so powerful: ? ?????????????????? ?????????? ????????????—No extensions, no procrastination. ? ????????-????-???????? ?????????? ????????????-??????—Conversations happen now, not across 20 emails. ? ?????????????????? ???????????? ????????—When key players are in the same room, things move. ?? Events are expensive, but they do one thing better than anything else: they force teams to show up, execute, and deliver. No other marketing channel demands this level of urgency and alignment. Agree? Disagree? Let’s hear it. ?? #EventMarketing #BizRock RSA Conference AWS Startups Microsoft Events INBOUND Infosec Ai4 - Artificial Intelligence Conferences GITEX GLOBAL Largest Tech & Startup Show in the World Israel Export Institute ???? ????? National Retail Federation Microsoft for Startups #cmo

#TotW ?? ???????????? & ??????????: ?????? ????????-???????????? ?????? ???? ?????????????????? Events and expos are the show ponies of the marketing world ??—flashy, expensive ??, and full of potential. But here’s the kicker: without a solid game plan, they can quickly become the marketing equivalent of throwing spaghetti at the wall ??. When done right ?, these face-to-face power plays ?? deliver jaw-dropping ROI. But done wrong? They’re just a budget-eating monster that makes CFOs break into a cold sweat. Let’s be real—events are not for the faint of heart. You’ll need laser-sharp vision ??, ninja-level organization skills ??, and a strategy tighter than your post-event budget. With the event season in full swing ??, the question is: Is your team ready to maximize every opportunity, or will this season pass as just another marketing expense? ? Let’s make every moment count. RSA Conference AWS Startups Microsoft Events INBOUND Infosec Ai4 - Artificial Intelligence Conferences GITEX GLOBAL Largest Tech & Startup Show in the World Israel Export Institute ???? ????? National Retail Federation Microsoft for Startups #cmo Michael Tucker BizRock

Imagine receiving a call at 11 PM on a Tuesday night, only four days before a high-profile event critical to your brand’s identity and strategy. No meetings were planned, and the stakes couldn’t have been higher. ?? This was the reality for a leading AI software development company—renowned for innovation and marketing prowess—facing a potential catastrophe. But what could have been a disaster turned into a seamless, impactful success story. ?? How did we go from zero to a flawless, high-profile event in record time? Spoiler: It wasn’t magic, just serious know-how. ??? BizRock RSA Conference AWS Startups AWS Events INBOUND InfoSEC Ai4 - Artificial Intelligence Conferences GITEX GLOBAL Largest Tech & Startup Show in the World #cmo #eventmarketing Israel Export Institute ???? ?????

#TotW ?? Charisma Meets Strategy: Spotlight on the Event MVPs! It’s Expo season, and in the chaotic sea of name tags and handshakes, one team reigns supreme: the Extroverted Interactors. ?? These pros are the real MVPs of events—the ones who can strike up a conversation with a stranger faster than you can say “#ICP.” Armed with product know-how and a radar for spotting the perfect customer, they’re not just attendees; they’re hunters on a mission. ?? So, when assembling your event platoon, remember: charisma, quick wit, and the ability to turn small talk into big opportunities are non-negotiable. ?? What traits do you think make for the ultimate event team? ?? Share your thoughts below! National Retail Federation Israel Export Institute ???? ????? Microsoft for Startups AWS Events INBOUND RSA Security Ai4 - Artificial Intelligence Conferences GITEX GLOBAL Largest Tech & Startup Show in the World #founders #cmo #eventmarketing BizRock

SO LIT, WE MIGHT JUST BE THE 9TH CANDLE! ?? 220 entrepreneurs 2 main ted talks 11 round tables 10 partners At one “kick-start your year” event! Thanks you all for joining us to learn, network and wish for a happy and stable year. The Power of Israeli resilience has reached another level yearserday and I am thankful for every person assisting on making it happen. Let’s keep our sparkle shine Light Em’ Up #2025

???? Kicking off 2025 with a BANG (at a Sold-Out Event)! Calling all #startupfounders! "Kickstart Your Year" is THE event of the season, and I’m beyond thrilled to be part of it. I’ve been invited to host a roundtable where I’ll share secrets to cracking the code on #qualifiedleads at #events and #expos. (Spoiler alert: It’s less about collecting business cards and more about making meaningful connections that convert!)?? ?? Agenda: https://lnkd.in/d8Fwm7cm To all the trailblazers attending—get ready for actionable insights and game-changing strategies. Let’s make 2025 the year we dream big and deliver even bigger. Startup for Startup Microsoft for Startups Israel Export Institute ???? ????? Next October Hamal:Tech -??"?:?? InNegev BizRock TeraSky The-Founders Glilot Capital Partners StageOne Ventures Tech7 Venture Studio Israel Innovation Authority ???? ??????? AWS Startups Israeli Mapped in NY Startup Nation Central

?? Webinar Tomorrow: Transforming Events into Revenue Engines! ?? #NRF2025 is just around the corner, but there’s still time to make a powerful impact. Learn effective strategies to help you succeed before, during, and after your next event. Whether you’re new to National Retail Federation or looking to fine-tune your approach, this webinar is packed with insights to help you: ? Achieve measurable outcomes ? Enhance your brand ? Generate high-quality leads ? Close more deals Join us and turn your next event into a game-changing growth opportunity! ?? Date: Tomorrow, Dec 24 ? Time: 10:00 AM NYC | 17:00 PM TLV ??? Speakers: Galiya Simanovsky Yael Kochman ??? Brooke Afick ?? Moderated by: Yoel Knoll ?? Location: Online – ?? Registration link: https://bit.ly/4gmVia2 Let’s make your events work harder and smarter for your success. See you there! BizRock Adapt.Online Re:Tech - Israel's Retail & Commerce Tech Community & Innovation Hub Israel Export Institute ???? ????? Israeli Mapped in NY Microsoft for Startups AWS Events RSA Security GITEX GLOBAL Largest Tech & Startup Show in the World INBOUND Startup for Startup Startup Nation Central

#TotW ?? Top 10 Things 2024 Taught Me (A.K.A. Life’s Sneaky Wisdom)?? As we bid farewell to the rollercoaster that was 2024, here’s my countdown of lessons, epiphanies, and lightbulb moments that got me through. Inspired by the great Late Show with David Letterman, here are my Top 10 “Aha” Moments that make me very optimistic for 2025. #10 Life is what happens while you’re crafting the perfect plan. Spoiler alert: wing it sometimes. ?? #9 Embrace impact—literally and figuratively. Bruises are just wisdom badges. ?? #8 Everything happens for a reason. You might need a magnifying glass to see it right now, but trust the process. ?? #7 Music = soul medicine. Overdoses encouraged. ? ?? ? ? #6 Processes take time, much like bread rising or wine aging. Rushing ruins both. ?? #5 Patience is like a secret savings account—it grows and pays big when you need it. ??????? #4 Persistence isn’t annoying; it’s attractive. Keep going—it works. ????♀??? #3 If the little things (“micro”) aren’t sorted, the big stuff (“macro”) will crumble. Start small. ???.??? ???.? #2 Energy from people is contagious. Positive vibes only. Negativity? Swipe left and RUN. ?????? #1 Your gut is your built-in compass; it rarely steers you wrong Bonus: Red isn't just a color—it’s a mood. Make 2025 brighter and bolder?? Let's bring it on! ????????????° ?? What’s your “aha” from 2024? Share below—I’m all ears! #ReadyFor2025 #experiencemareting #LifesLessons BizRock