Cool Culture, Even Cooler T-Shirts (and a Bernedoodle’s Approval).
At Bitwise, we know that building a great company isn’t just about the work—it’s about the people, the culture, and the details that make a team feel connected. That’s one of the many reasons we’ve always admired Focus Lab. Not only did they help us sharpen our brand, but they continue to inspire us with the way they celebrate their own team and community.
Every year, Focus Lab creates patches to celebrate milestones, values, and the people who make their brand what it is. As a thank-you to those who made their 2024 special, they sent us their Brand to the Bone patch—a bold and meaningful reminder of their dedication to branding (and to their past clients, like us) and we have to admit—it’s pretty awesome.
While we admire their commitment to building a strong team culture (and maybe even take a little inspiration from it), we like to think Bitwise has its own legendary tradition: the softest company t-shirts around. Seriously, our team gets compliments on them all the time.
Of course, we had to document the moment, and in true Bitwise fashion, our office Bernedoodle, Theo, made sure to inspect the patch. Verdict? Branding game strong. T-shirt softness? Still unmatched.
Culture is built in the details, and whether it’s a patch, a t-shirt, or something entirely new, we believe the best teams find creative ways to bring people together. Thanks to Focus Lab for the inspiration—and the friendly rivalry. ??
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