Bite Sized Media

As the TikTok ban has officially taken effect in the US, we find ourselves at a fascinating crossroads between digital politics, consumer behavior, and brand strategy. What does this mean for you as a business or marketer? It’s critical to stay informed and adapt to the shifting realities of social media. Companies need to prepare for a future where platforms can change overnight - and be ready to pivot strategies quickly when political or regulatory forces collide with consumer sentiment. Sarina Wiesel from Bite Sized Media dives into some of the most significant developments surrounding the ban and what they could mean long-term. Follow us to be in the know about all things social media!

It turns out that the social media landscape is actually ever-evolving and we’re predicting BIG things in 2025! Get ready for social media to become even more interactive, personalized, and creative than ever before! What are YOUR predictions? #SocialMediaTrends #SocialMediaPredictions #2025Predictions

Hashtags or no hashtags? LinkedIn’s latest changes might surprise you! According to Linkedin, hashtags can assist in discovery, but the platform's search algorithms now consider a broader range of contextual cues, including semantic matching. This means that LinkedIn's search system is getting smarter, using concepts and personalization to match search queries more effectively. The bottom line- if you've already mentioned a keyword in your post, adding it as a hashtag probably won't boost your chances of discovery. Instead, focus on creating content with clear, relevant language. LinkedIn's advanced search capabilities will do the rest. What’s your take on this shift? Are you rethinking your hashtag strategy?

If you've tried boosting an Instagram or Facebook post recently you might have noticed a 30% fee eating into your budget. ?? Swipe to discover the secret to bypassing this fee and maximize your ad spend!

Today, I had a call with a client to review her analytics. When she asked if her 4.7% engagement rate was high, my answer was, "it depends." Understanding the “right” number of engagements for your social posts can be tricky. That’s where social media benchmarks come in. These industry-specific averages provide context for metrics like engagement and follower growth, helping you see how your performance stacks up. Luckily for you Hootsuite just came out with its Q2 2024 social platform benchmark data which highlights key metrics across various industries. Curious to see where you stand? Check out Hootsuite's latest benchmark data and gain a clearer understanding of your social media success! https://lnkd.in/gpGYQFxf #SocialMedia #Benchmarking #MarketingTips #DataDriven #GrowthHacks

Don't take it from me! I recently consulted for a small non profit that was struggling to grow on social media. They were trying to do it all at once and were not able to spend the proper time creating valuable content. We identified: ?? Which platforms they should focus on and what types of content works for each. ?? How to create content that is engaging and value forward. ?? How to utilize the analytics to learn about their audience and use that to tweak their content. And so much more! Here's what they had to say about our session. ?

LinkedIn is now expanding its sponsored articles ad option to include sponsored newsletters! This is a great opportunity for brands to enhance their lead generation and increase reach within their sectors. Here's why you should jump on this opportunity: ?? There has been a? 47% increase in LinkedIn newsletter engagement over the past year. ?? Over 184,000 newsletters are now being published on the platform. ?? Partner with top creators to reach an even broader audience. With sponsored newsletters, you can promote your company’s content, attract more sign-ups, and connect with a wider audience. Create and boost your newsletters via the Content Library in Campaign Manager to maximize your reach. Read more about this new feature: https://lnkd.in/dgtQu7gs #LinkedIn #Marketing #LeadGeneration #DigitalMarketing #ContentMarketing #SocialMediaMarketing

Instagram recently updated its Professional Dashboard to include a “Reels best practices” guide! With all of the information floating out there on the internet, I love to get algorithm updates straight from the source! Here are some of their top tips. ??

Stop viewing social media as a means to an end!?? Sure, social media usually has a bigger picture goal such as driving traffic to your website, generating leads, or increasing brand awareness. But not every post needs to have a direct goal. Social media should also be about providing value within the platform itself and branding your page as a go-to place for valuable information. I recently had a consultation with a client in the health and wellness industry. They were struggling to grow their social media presence and wanted to drive more traffic to their website. During our discussion, we identified that their content was heavily focused on promotional posts, which were not resonating with their audience. I advised them to shift their strategy to include more value-driven content. We brainstormed ideas for educational posts, such as wellness tips, healthy recipes, and success stories from their clients. Today their content is reaching a significantly higher audience, which ultimately helps them reach their goal of driving more traffic to their website. Focus on providing value, and the growth will follow. ?????? Book a consultation with me to see how we can transform your social media strategy and achieve your goals! (Yes, sometimes there is room for promotional content.)

We’re growing impatient! Research shows that you have only 1.7 seconds to grab someone’s attention before they keep scrolling.??? Bite sized content is the key to capturing and retaining your audience's interest. Short, engaging, and easily digestible, these content nuggets are designed to convey your message effectively in a fraction of the time. At Bite Sized Media, we believe in the power of concise, short form, impactful content. Our mission is to help businesses of all sizes amplify their voice and engage with their audience through innovative and effective social media strategies. ?? Follow the page for social media tips, industry insights, and updates on our latest projects. #BiteSizedMedia #SocialMediaAgency #DigitalMarketing #BiteSizedContent #ShortFormContent