BIT Quirky Consulting

?? UK tourism professionals: While travelers flee to cheaper destinations abroad, your digital presence could be your business's lifeline. The stats are alarming - UK tourism and footfall continue to decline as budget-conscious travelers look elsewhere. But here's the opportunity many are missing: As potential customers spend hours researching their next experience online, tourism SEO has shifted from "nice-to-have" to "absolutely essential." Yet most businesses struggle with the unique challenges of tourism search marketing - from extended research journeys to competing with multiple entities for the same search terms. ?? If you're in hospitality, tourism, or destination marketing, our latest article (link in comments) breaks down actionable strategies to capture travelers in every stage of their journey - from dreaming to booking.

?? Fix the technical SEO issues! they say... But which ones actually matter? And which are just noise? After guiding dozens of marketing leaders through this exact challenge, I've discovered a surprising truth: roughly 20% of technical SEO issues cause 80% of your business impact. In this week's "Insightful Marketing" newsletter ?? ??The CMO's framework for evaluating technical SEO investments ??Which technical issues deserve your attention (and which can wait) ??How one client captured 90% of benefits with just 30% of the work ??A decision matrix you can use with your own team today Stop getting lost in technical jargon and start making confident, strategic decisions about your technical SEO investments. Subscribe now to get strategic marketing insights delivered to your inbox every Tuesday. ?? I’m Tom, Founder of BIT Quirky Consulting, and I help businesses understand the true value of strategic digital marketing. #MarketingStrategy #SEO #DigitalMarketing #CMO #Marketing

SEO works 24/7, never takes a sick day, and brings in leads while you sleep. It’s the employee of the month, every month. Fire it at your own risk. But here’s the thing: if your SEO isn’t working, it’s not because SEO is broken. It’s because your strategy might be. Maybe you’re: ?? Chasing vanity metrics instead of real results. ?? Ignoring technical issues that are holding you back. ?? Creating content for algorithms instead of humans. ?? Trying to outrank giants without a niche strategy. Sound familiar? Don’t panic, you’re not alone. The good news? SEO is fixable. And when it’s done right, it’s the most reliable, cost-effective, and scalable way to grow your business. Here’s the deal: If your SEO isn’t delivering, it’s time to hit reset. Audit your strategy, focus on what moves the needle, and stop wasting time on tactics that don’t work. And if you’re tired of spinning your wheels, I’ve got your back. ???Let’s chat about how to turn your SEO around.?Whether it’s fixing technical issues, aligning content with user intent, or building a strategy that actually works, I’ll help you get there. Drop me a DM or comment below and let’s get your rankings (and sales) back on track. Because honestly? You deserve an employee of the month who actually shows up.

Over the past year, we’ve been lucky enough to: - Work with amazing clients to achieve impactful results in the UK, Dubai, Europe and the USA. - Share thought leadership in marketing, SEO, and content strategy on platforms like HubSpot, Hootsuite, Entrepreneur Media, and more. - Achieved industry certifications and notable mentions. To all our clients, partners, and supporters, thank you for being part of this journey.

Marketing trends move fast, what worked last year might already feel outdated. That’s why we created our 2025 Marketing Playbook, packed with insights on what to build, develop, and invest in for the year ahead. To make it easier, we’ve pulled out some key takeaways in this short video. ?? Watch to uncover: Emerging channels you can’t ignore. Game-changing strategies to develop. Where to focus your budget for maximum ROI. Ready to start 2025 with confidence? ?? Get the full article via the link in the comments and request a copy of the playbook.

If you're a business in the ￡1M+ range, chances are you've felt the marketing squeeze: big plans, small team, and no one truly steering the ship. That's where a Fractional CMO swoops in. They bring the strategy, the playbook, and the results-driven focus to grow your business, without blowing up your budget. ?? Here's the gist: ? Big-picture strategy: Stop throwing spaghetti at the wall and get a roadmap that works. ? Team empowerment: Your team gets coached and guided, so everyone plays like pros. ? Real ROI: Every pound invested works harder for your growth. Fractional CMOs are perfect for businesses that are ready to scale but need more time to be ready for a full-time CMO. Sound familiar? Click the message button on our profile and start a conversation with our Fractional CMO.?

Hands up if you think having a pretty website automatically means customers will find you? Spoiler alert: "Build it and they will come" only works in Kevin Costner movies - not digital marketing. SEO isn't about looking pretty, magical keyword stuffing, buying links or writing generic ??. It's about understanding the exact language your potential customers use when looking for solutions. Quick research hack: 1?? Open incognito mode 2?? Type in the problems your business solves 3?? Watch the autocomplete suggestions 4?? Dive into the "People also ask" section That right there? That's your customers speaking directly to you. No translator is needed. ???♂?

I saw this in a business forum this morning - '?????? ???? ???????? ?????????? ????????????????.' Nope! There’s so much more. User experience (UX) Structured data External links Internal links Site speed Authority Schema Content The list goes on and on... This is why you need a technical SEO specialist who keeps track, is on the ball, constantly working to improve the site, keep up with algorithm updates and drive site growth! When a website aligns its technical framework with a search engine’s requirements, it secures a competitive edge. This means organic traffic is more likely to increase, solidifying your organic position and visibility.

???? ?????? ???? ?????????? ?????????????????? ???????????????? ???????? ??????... Are you confident in your current lead generation and conversion rates? Do you feel your brand is effectively positioned against competitors? Are you optimising every opportunity for growth and visibility? Could your team benefit from targeted expertise without a full-time hire? If so, a B2B marketing consultant might just be what you need. In my latest article, I dive into how a B2B marketing consultant can uncover new opportunities, set measurable goals, and deliver impactful results.

Clear steps = Real growth Curious about how a streamlined consulting process can drive big growth? My approach is designed to make the complex simple and the results impactful: 1?? Initial Assessment I begin by examining your current marketing efforts and goals. By analysing your metrics, audience engagement, and trends, I uncover growth opportunities and critical challenges unique to your business. 2?? Strategy Development With insights in hand, we co-create a customised roadmap. This strategy aligns with your goals and is flexible enough to adapt to market shifts, making it actionable and resilient. 3?? Implementation Now it’s time to bring the plan to life. Together, we roll out strategies across channels like SEO, content, social, and paid media, ensuring alignment across your team and stakeholders. 4?? Follow-Up & Monitoring I track KPIs, make adjustments, and gather feedback through regular check-ins, so you stay on course for lasting success. Simple, straightforward, and effective. This process drives growth, and it’s why BIT Quirky Consulting clients trust it time and again. ??