Birdie Ops - A hybrid agency for golf brands.

A drone is not the answer to all your content needs. Just because you can capture an aerial shot doesn't mean that should be the focus of your next ad. You might need a better perspective... https://lnkd.in/gxSyw9Tu

Clearly, there's a gaping divide between people teaching and those who are trying to learn the game of golf. #golflessons #golfinstruction #communication #clarity

Never underestimate the lingering power of brand identity design. Especially a bad one. If you haven't refreshed your brand identity in 10,20 or even 30 years, it's time! We can help. #marketing #brandimage https://lnkd.in/g6JZCYXN

Making sense of "content" marketing... I hate to say it, but the marketing world is teeming with nonsensical acronyms, vague industry jargon and just plain baloney. Even the simplest words can be misused and misconstrued. Take the word "content," for example. It's kinda like the term "marketing." Everyone has a different idea of what it means. It depends on the category context, individual perspective and preconceived notions. When you mention "content" many people think only in terms of social media. They see everything through a social media lens. Others think immediately of instructional videos on YouTube. Some people have the mistaken idea that "content" is a marketing strategy. You should have a strategy for your content creation, but "content" is not a strategy. It's a tactic. The fact is, anything that exists online or offline that's consumable and relevant to your brand, even remotely, can be considered "content." Content spans the entire expanse, from a ten word tweet to a full length feature film. So a holding a special event is content. Infographics and infomercials are content. Ads are content, so the visuals you choose for the ads could be considered content within content. Do not underestimate the importance of those executional details. Every paragraph you write, every sentence you use, every word and every image is content. So it pays to pay close attention to the details. That's what we do at Birdie Ops. We create better content for golf brands. It's strategic. It's steady. And it's right on target. Just like the best golfers.

Are you a small fish competing with some big sharks? It can be done! https://lnkd.in/gVqhuvJG #marketingstrategy #brandstrategy #branding #rebranding

Managing a golf course is a big job. Lots of fires to put out, especially this time of year. So it's no wonder that most GMs don't spend a lot of time thinking about their marketing. They don't know what's working and what's not working. (Most don't even know what's running in the digital world.) They don't know why they're not selling much merch. (It couldn't possibly be that ugly logo from 1981.) They don't see what's wrong with their website. (They're too close to it.) They don't know if there's a clear path to conversion. And worst of all, they don't even know who to turn to when they decide they need help. This article will help clarify the marketing landscape: https://lnkd.in/gJiKT-fU

What does golf have in common with marketing? You all know what happens when you don’t think-through a golf shot before you pull the trigger. ? Even if you hit it well you can put yourself in a bad spot. That’s how most golf companies handle their marketing... firing blindly at impossible flagsticks.? ? At Birdie?Ops our approach is more measured. ? For us it's strategy first, then execution. Smarts before art, every time. ? So you'll have more birdie opportunities, and you'll be perfectly positioned for success well into the future.

Bet you never thought of this connection before... #golfmarketing #golfinstruction