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An exciting special build has come to life on the largest #GiantPoster in our Belgian portfolio. Right now on the busiest shopping street of #Antwerp, a custom-built hand moves in and out of a pocket, showcasing the cutting-edge #FlipPhone of Samsung Mobile. The campaign merges #creativity, #technology, and #impact at its finest. One of our largest moving and attention-grabbing special builds to date in Antwerp that won't go unnoticed ?? A big thank you to all collaborators Samsung Electronics, our #billupsTeam, blowUP media, SPACE and creative ideas and execution specialists Cheil Benelux Créaset I The Art of Visibility Inspire, engage, amaze! That's what #blowUP does at #HUB, their in-house creative agency. Curious to find out what we can do to elevate your brand campaign? Get in touch. ?? Photo Credits: Thijs de Lange #PoweredbyOOH #Deliveredbybillups

Ever wonder how we make sure your #OOH ads grab attention? ?? Our Attention Score is scientifically designed to measure just that! We take into consideration several parameters to predict not just whether people see your ad, but if they’re truly focusing on it. ??Here’s a breakdown of the key factors we combine to create a data-driven Attention Score, helping you maximize engagement and impact in the real world: ? Ad fatigue: The declining effectiveness of similar ads for consumers due to repetition. ? Creative quality: Engaging visuals naturally draw the eye and improve retention. ? Different viewpoints: We assess the ad's visibility from multiple angles to maximize reach. ? Dwell time: Longer exposure leads to stronger recall, so we factor in how long viewers linger. ? Distracting interference: We adjust for factors that pull away focus. ? Competitors prevailing: We measure surrounding ads to predict if yours will stand out. ? Obstructions: We analyze physical obstructions to ensure the ad remains visible. Is your ad grabbing attention? Let’s make sure it does! Learn more ??https://hubs.li/Q02YvcRL0

We’re incredibly grateful to have been part of an unforgettable moment in #LA! Lighting up the #HollywoodSign with Nike and the Los Angeles Dodgers was a dream come true. With the incredible momentum around the Dodgers’ run and amazing support from the City of LA, we went from concept to permit approval in just 7 days. This was a full #team effort, with our partners and #community coming together to bring the campaign to life across #digital, #TV, and #OOH as soon as the Dodgers clinched the title! Thank you to everyone who made this possible! #PoweredbyOOH #Deliveredbybillups

Last week, we were thrilled to sponsor the AdClub of Toronto's 2024 OOH Day, a fantastic celebration of #Canada’s most creative #OOH campaigns! The event was filled with a thought-provoking panel discussions, inspiring new ideas, and a spotlight on the industry's top #talent and #work. We’re proud to share that some of the campaigns we collaborated with #Heinz, #CIFQ, and #LaParisienne-Lavo, were recognized among the standout #creative efforts in the OOH space. A big shoutout to Dr. Stephanie Gutnik for doing an amazing job moderating the panel and sparking engaging conversations.

Congratulations to AIDS Healthcare Foundation for being honored with a 2024 Healthcare Marketing Impact Award! Winning an award like this takes #creativity, strategic #insight, and a deep understanding of the #audience to craft a campaign that truly resonates. AHF’s #JustUseIt campaign did exactly that, earning Silver in the Print/Out-of-Home Campaign of the Year for #Advocacy. The campaign sparked conversations around safe sex and reached audiences across the globe. We’re proud to have partnered on this #OOH campaign, proving that big causes deserve big, bold ideas. Thank you to Modern Healthcare and Ad Age for recognizing this work, and congratulations again to #AHF for their well-deserved win! #PoweredbyOOH #Deliveredbybillups #MHimpact #AdAgeAwards

We’re so excited to have helped State Street SPDR ETFs celebrate a truly historic moment in #TimesSquare! #StateStreetGlobalAdvisors made history with a Guinness World record-breaking #Nasdaq Closing Bell event, marking the largest “bell ringing” ever, and we amplified that moment with a strategic #OOH roadblock. With 14 #Roadblock screens, 4 live-feed #screens, 4 #DigitalSpectaculars, and 2 #StaticLocations across Times Square and #FiDi, this campaign delivered major #visibility, ensuring State Street’s message reached thousands. To top it off, a live-stream performance by #GwenStefani kept the energy high and made the event unforgettable. Here’s to State Street’s continued success and all the ground they’re breaking in the financial world! A big thank you to everyone who made this possible, especially our fantastic partners Fundamental Media #PoweredbyOOH #Deliveredbybillups

We’re thrilled to announce our latest #global expansion: the acquisition of Mediabridge Global, a leading UK-based #OOH media specialist! This strategic move doubles the size of our #UK team and significantly strengthens our presence across #EMEA, enabling us to deliver even more innovative, tech-driven OOH campaigns that maximize value for our global clients. A huge welcome to David Payne, Nick Bell and the entire #Mediabridge team! Read the full press release here?? https://hubs.li/Q02XThXt0

We’re happy to have sponsored JobFair ─ Kreiraj svoju budu?nost! in #Belgrade, Serbia's largest job and internship fair for students and graduates! It was an incredible event connecting talented students from #tech faculties with exciting career opportunities while sharing our passion for #OOH advertising and data-driven creativity. Our #billupsTeam had a blast meeting bright, innovative minds and discussing all the ways we can collaborate to shape the future of #OOH! We were especially inspired by the students who participated in the billups Student Challenge – your eagerness and creativity truly stood out! A huge thank you to our amazing team members on the ground who represented billups and made this event such a success: Pavle ?oli? Matija Simi? Ivan Bulut Marija Pani? Jana Bo?ovi? and Milutin Todorovic If you missed us and are passionate about #data, #innovation, and the world of #OOH #advertising, we’d love to chat! Feel free to reach out to [email protected] and [email protected] to learn more about potential career opportunities or to collaborate with our dynamic team. #JobFair24 #billupsTeam #CareerOpportunities #TechTalent #Innovation #JoinUs

As we expand our global footprint, our Middle East team recently shared their insights with Campaign Middle East on three key industry topics shaping the future of #OOH: 1. The growing power of digital OOH 2. How OOH thrives in today’s attention economy 3. The role of tech and data in enhancing campaign measurement Take a deeper look at the Q&A on page 23 ?? https://hubs.li/Q02XvtT00 Stay tuned for more innovative global planning solutions in the #MiddleEast region! David Hawkins Wissam Rayess Andrew Brunton James McEwan #CampaignME #billupsME

We teamed up with E.L.F. BEAUTY on #DupeThat! This #OOH campaign in NYC’s World Trade Center celebrates the impact e.l.f. is making for people, product and the planet. Highlights from e.l.f.’s FY2024 Impact Report: ? Donating at least 2% of previous-year profits to drive positive change ? 78% women, 44% diverse board ? More than $180M in equity granted to 500+ team members ? Double-certified by PETA and Leaping Bunny as cruelty-free Proud to help spread the magic. The more unicorns, the better! ?? #PoweredbyOOH #Deliveredbybillups